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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2017. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Do you Squidoo? It may sound racy, but Squidoo is actually a helpful marketing tool for Web site owners interested in driving traffic through social media. While Squidoo doesn't allow for too much interaction between users like Twitter or Facebook, it can integrate other social networks and popular sites to create a dynamic online place card for any topic imaginable.

The unusual Squidoo logo, that of a squid-like creature bearing one all-seeing eye, best personifies the site in that its many tentacles represents the infinite number of modules one can place in a Squidoo page. Pages, better known as "lenses" among enthusiasts, are comprised of different widgets that permit the user to add different functionalities and content sections on the topic of choice. While it may sound daunting, creating a Squidoo lens to complement your main Web site is probably one of the easiest ways to help boost your inbound link popularity.

Creating a Squidoo Lens

Once you have registered as a member (it costs nothing), you are cleared to create your first lens. The simple creation wizard walks you through entering information that the lens will convey, and the vanity URL suffix that will display on launch. Let's say you own a baseball memorabilia store and wish to create a lens on rare baseball cards. That will be your main topic, and a URL you could use might be "rare-baseball-cards" if it is available.

Novice users have the option of allowing Squidoo to choose starter modules in which you add content. These may be widgets connected to online bookstores and auction sites, photo galleries like Flickr, or simple text modules for articles. Advanced users can take advantage of a freer options that lets you create the lens from scratch. Suggested modules for your first lens include:

  • Text Modules: Here you write about your products/topic, and include keyword-rich links back to your main site
  • Link Modules: If you have an interest in a number of related sites, you can group them in this module as a handy reference
  • Video Modules: Enhance your lens with embedded YouTube clips
  • RSS Modules: Have a blog? Feed the RSS into your Squidoo lens and you will update this lens as you make new posts
  • Twitter Modules: Similar to the RSS, you can add your Twitter information to post on Squidoo and in turn attract new followers.

Once you have all the modules in place (you'll need at least four or five before Squidoo will allow you to go live), you can publish your lens for public consumption. With just the click of a button, you can add your lens information to a variety of social networks and stimulate interest in your content. The beauty of Squidoo, too, is that you are not limited to the number of pages you can make - create a lens for every aspect of your business, condense articles into modules and add related photo and video widgets, and you can turn simple Web content into a dynamic social tool that can increase awareness of your brand.

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An effective optimization plan must include three main components: onsite SEO, social media and backlinks. This article will focus on the subject of backlinks and how they can be used to propel your website up the search engine rankings and widen your exposure.

What is a backlink?
A backlink is a hyperlink from an external source which points directly to your website or webpage. To help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you would be directed to Wikipedia and away from my website. In doing this I have provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a link to my website on one of their webpages they would be providing me with a backlink. Backlinks can come from a variety of sources and we will explore some of the most commonly used techniques later in this article.

Why are backlinks important?
Backlinks provide two main benefits for your website: firstly they help to improve your search engine rankings, and secondly they provide additional exposure and access to your website from external sources. Let's look at each of these benefits in more detail.

Backlinks act like votes in that they indicate to the search engines that the link provided must lead to something of value and interest. A backlink is basically a way for other people to say they like what you have to offer. If you wrote an article that I felt would benefit my website readers I may decide to link to your website. If other webmasters read your article and also link to it you will soon have multiple websites all linking to the same page on your website. If this happened over and over again from many different websites it would indicate to the search engines that the linked to page on your website must contain something that many other websites consider to be of value.

The more votes (backlinks) you have the popular your website will appear to be in the eyes of the search engines. However, it is not just the quantity of backlinks that is important it is also the quality of the source it is coming from. Just as they would be in other voting situations, the most authoritative, powerful, influential and credible the voter is the more beneficial the vote will be to the recipient. One backlink from a well respected source can often be more valuable than many from poorly respected sources.

Backlinks are always considered in terms of search engine optimization however they also have another important benefit which is often overlooked and the relevance of which can be typically underestimated. If you can create various backlinks from various external sources which are all pointing directly to your website you have much more chance of being found.

If I were to browse Facebook I may come across a page I like and in turn I may check out their website. I could be discussing something on a forum and read an interesting comment from someone who has a link to their website within the text. As their comment seems interesting I may check out their website. Therefore, backlinks not only improve your search engine rankings by also allow you to promote and emphasize the importance and quality of your website to a much wider and far reaching audience.

What factors influence the quality of a backlink?
As previously stated the quality of the backlinks you aim to achieve should be a top consideration when implementing your backlink strategy. In the good old days of poorly functioning search engines, that were far too easy to bamboozle, the more backlinks you had the higher you ranked. It was pretty much as simple as that. However, with the search engines' ever evolving in their ability to sniff out this sort of behavior there are now a few factors to consider when adding a new backlink to your website. Ultimately all the backlinks you add should be from high quality websites and be varied in their source and link location. It is also important that your backlinks look natural in their source, anchor text, link location and frequency they are added.

Authority
Ultimately you should be aiming for backlinks from authority websites. These are unfortunately much harder to come across especially if you have a brand new site (which is why they hold more value). After all, why would a popular and powerful website link to your tiny little blog? But as long as the website you are linking back from is more authoritative than yours you will benefit from their superior power. The authority of a website can be crudely measured by assessing its Page Rank (PR) and domain age. Any website with a higher PR and domain age than you will be a suitable candidate for a backlink. However, if your website has a PR of 1 and you get a backlink from a website with a PR of 3 you will benefit but over time your PR will hopefully increased rendering backlinks from these sites less effective. Therefore, the higher the PR, the older domain age and the more authoritative the website is the better.

Theme
The theme of the website is also an important factor to consider. If you have blog about gardening and many other gardening websites link to your blog it will indicate to the search engines that your blog is popular within this theme or niche. This will enhance your rankings as your website will appear highly relevant when keywords associated with this theme are searched for. Having links to your gardening blog from many other websites within this niche will also provide people with an interest in your niche direct access to your blog.

You may also want to consider related niches as these will also be of benefit. For a gardening blog you may want to target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any other possibly related topics. These will provide a varied backlink pattern that will appear natural without losing the focus of your theme.

Anchor text
The text that you use for you link is known as the anchor text and it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a link it reads the anchor text and if you use related keywords within your anchor text it will inform the search engines of the subject the link is related to. You should use keyword rich anchor text that is relevant to the destination of the link or the keyword you are hoping to improve your rankings for. If I was creating a backlink for this article my anchor text may be 'backlink strategies' or 'why backlinks are important' as these terms are relevant to the content of this webpage.

When links first started to appear within written web content terms were used such as 'click here' or a naked web address displaying a raw URL. These were used as a 'call to action' to make it clear to readers that a link was embedded within the words. But as people have become more familiar with links in text this call to action is not really required. Most people recognize a link when they see one and there is no longer a need to use 'click here' as your anchor text. The only time this would be relevant is if you are directing someone to a webpage about the term 'click here'. Otherwise you should almost always use keyword rich anchor text as this is more relevant to the search engines and also allows your content to flow more freely.

Bad example: To find out more about backlink strategies [click here].

Good example: Find out more about [backlink strategies].

Final thoughts on backlinks...
Backlinks are links from external sources which are directed to your website. They are important for search engine rankings as they act as a vote and indicate value. In addition, backlinks will broaden your reach and accessibility, exposing your website to a much wider audience. You should aim to add backlinks from a range of high authority websites within your theme or niche and ensure that you use keyword rich anchor text where ever possible.

You now know what backlinks are and why they are important and the next lesson will focus on backlink strategies. We will look at a range of difference sources for obtaining backlinks along with pros and cons of each. Following this we will consider how to implement an effect and natural looking backlink strategy that will provide positive benefits over the long term.

What Is SEO?

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Industrialization heralded the mechanization of jobs and tasks. The mechanization of work was done through electrical and mechanical parts. This improved the productivity of the individual, and greatly reduced the manual burden of shop floor operators. Mechanization also improved working conditions in heavy industries such as steel, textile and mining operations.

After mechanization, the automation of work was implemented through early-stage computer systems such as punch cards that were extensively used in textile operations like weaving using Jacquard machines. The miniaturization of chip designs and advances in electronic components likes diodes improved the automation of operations and a continuous flow of work in industries like the chemical industry, where the processes run continuously for days without interruptions.

Conveyor belts are simple mechanical devices driven by motors and guided by rollers at various stages. Conveyor belts can be several kilometers long, which poses problems when breakdowns happen - like the belt tearing. There may be times when the materials get stuck on the belt. Interruptions of this nature may cause tremendous damage to the materials and to the business. One can imagine the losses when tons of materials cannot be transported to a particular destination.

Automation of the transmission line of the conveyor belts can help attend to the problems of mechanical breakdowns. Automation software, devices such as Programmable Logic Control (PLC) devices, and diodes for monitoring help automate the transmission. PLCs control the stop and run of the belts, and photosensitive devices monitor the proper running of belts. Software programs manage the entire operations of conveyor belts, and also most of the operations associated with conveyor belts, such as packaging.

Automation helps the bulk material handling industry in its smooth operation efforts and productivity issues. Automated conveyor belts provide these solutions to the bulk material handling industry.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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It's technology that brings new things into one's life. Every individual is eager to use a new product or service which could improve their lifestyle or better their future prospects. Web stores are resorting to aggressive internet marketing in order to make their product visible and usable.

One of the best ways to reach the buyers is to use SEO.

It is one such technique where web store's product is promoted with the help of content. The content contains in-depth information about the product or service. It also highlights the advantages or benefits accruing to an individual, once bought. Under this kind of internet marketing, professional and diligent persons are recruited to work on content writing. The content is expected to contain keywords and back links too. The keyword is the main source of SEO's revenue generation. If suitable words are used in the content, someone interested in the product would reach the website within seconds. In fact, the best application of words always allows the acceptance of content on the top of search engine.

SEO is designed to make net enthusiasts reach the desired destination without loss of time. It is also significant to use back links which allows the reader to click the link and reach the destined website. These links need to be appropriately placed all over the article or content so that they get crawled up to the top easily. SEO has received open and rapid publicity leading to link popularity. The more someone browses the page, the traffic gets generated and product becomes a hit on web.

Apart from this effectual internet marketing, there are plenty of other marketing techniques which can make a product visible. A number of social networking websites are scattered all over the net to allow publicity of the product. It is free advertisement of the product as word of mouth spreads everywhere. Social media marketing makes use of videos, messages, online games, puzzles and of course, comments which are shared among all the viewers.

Apart from content for SEO, it is also vital to take into consideration graphic design for the websites. The websites need attention. This attention is generated only when attraction is created. The attraction is created using graphic designs which boost the creativity and innovation of the developers. New and latest technology supported software are brought in to make website appealing and beautiful. It is not only important to keep websites maintained with different inputs of information but monotony of colors needs to be changed to keep the site attractive.

Web marketing is one of the best and most required techniques which can boost the sales of any website. Today, people prefer to do online shopping rather than offline shopping. At the same time, competition has increased on a massive scale. If it is necessary to remain in business, it is very essential to adopt reliable online marketing techniques like SEO which can work as revenue generation sources.

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To get a high page rank it all starts with the building of the back linking system, that you want to use with your website. To get high page rank backlinks for free, its simple make your website the most eye grabbing and popular as you possible can. This will help you maintain your website and also help you maintain a good cash flow from running your website.

The best way to get your website well known in the search engines is to have a good back linking tool. Good website back linking tools will get your website more known to the public eye. A well of back linking tool is called Directory Bot, it submits many web directories to the world wide web.

If you send out directories, the benefit is back links, you will receive high page ranks on Google, good back links and it helps with giving your website the popularity boost it deserves. This program submits directories for you, so you don't have to manually.

Google is changing the way you get a high page rank from them. You need a significant amount of back links to your website. You need high quality back links to your website that are of no cost.

Free back links or back links, are one solution to helping you sell your product that you might be selling on your website. If you want people to start finding your product in search engines more, you'll need to get directory bot and start submissions straight away.

To get a good back linking system built up and getting #1 on the page ranking, its hard and it requires hard work and determination. With those two efforts, you can be successful in creating a good back linking system for you to make some money from.

To get high back link quality you need to start looking at websites that are in the top page of the Google page rankings. Any website that places a url link back to your website on theirs, is considered a back link to you. The more of these you get the better off your page ranking will be and the more attention your website will get.

Hopefully now you know what to do when looking for back linking programs, or back link quality. Hopefully you know what you're looking for to now when looking for free back links.

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I have been asked many times by students "What does it take for me to get my product listed on the first page of the search engines?" This is a typical question most people that already have a product (or service) ask. The answer to this question is twofold; SEO and Social Bookmarking. This article will address the SEO portion and I will write another article that will address the Social Bookmarking aspect.

Let's take a look at SEO or Search Engine Optimization. How does Google, for example, decide how to rank sites that are very similar and sometimes even offering the same thing? The key is to create demand for your site and make it an authority site so others will want to be a part of it.

There are basically two SEO areas we need to define; Off-page and On-page.

Off-page SEO is defined as those things that are not actually a part of the website but are more a part of and/or result of activities outside of the actual website.

Here are the top six off-page criteria used by Google.

  1. Domain age - The older the domain the more emphasis it is given by Google. They assume that if it's been around awhile it must be more relevant.
  2. Page rank - A page ranking of 5 or above creates the appearance of authority in Google's estimation and could be difficult to out rank.
  3. Page back links - Links from other sites to a specific page on your site are considered to be very important because if others feel your site is worth linking to then it must be an authority site. The actual page rank of the back linked pages does have some impact on the effectiveness of the back link.
  4. Domain back links - Although many older sites may have a large number of back links, this may be the only reason it is ranked high. Page back links are much more important.
  5. Page.edu and.gov back links - Having back links from.edu (Education) and.gov (Government) sites tells Google that your site is important enough that educational and government sites point to it.
  6. DMOZ Directory - Having your site listed in the DMOZ Open Directory Project adds off page credibility to your site. The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast global community of volunteer editors.
  7. Yahoo Directory - The Yahoo Directory is the first large scale directory of the internet and lists sites categorized by topic and location. Google feels that if you are willing to pay the $300 annual fee to get listed here then you are most likely putting in the effort to make your site relevant.

So the off-page SEO factors are things that can happen independent of your website, such as page ranking, back linking and whether the site is listed in certain directories.

On-page SEO is defined as those things that are indeed a part of the website and whether they are favorable to search engine algorithms.

Here are the top five on-page criteria used by Google.

  1. Keyword in title - Is your keyword or phrase actually in the title of your website?
  2. Keyword in URL - Is your keyword or phrase actually in the website URL?
  3. Keyword in Description - Is your keyword or phrase actually in the web page description?
  4. Keyword in Header Tag - Is your keyword or phrase actually in the website header tag?
  5. Google cache age - This is the last date that Google visited the web page and entered it into their database.

As you can see, you are in complete control of four out of five on-page SEO criteria. I would strongly advise you to review these items on your site and optimize them as needed.

If you develop a website with content focused on your specific keywords and it has some off-page authority (via back links) you will improve your search engine ranking.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Axandra is a privately held, debt-free corporation whose software is used worldwide by thousands of webmasters, optimizers and companies. The mission is to help small and medium sized business optimize their websites, to increase income. Co CEO's Andras Vogt and Johannes Selbach are dedicated to ethical search engine optimization methods, and to the success of your online business. Based in Staudt, Germany, their products are sold by affiliates around the world.

The company offers customers a free trial, and a money back guarantee of its multi award winning web site promotion tool. IBP, or I Business Promoter, is SEO software that will show you how to achieve the elusive top 10 rankings on any major search engine, including Google, Yahoo, and MSN, as well as many others using your keywords. IBP will analyze your website, compare it the websites in the top 10 ranking on the search engine of your choice, and generate an easy to read report. Simply by following the suggestions of IBP, your website is guaranteed to be in the top 10 results for your keyword within six months.

Axandra's IBP software offers several SEO tools designed to optimize and promote your webpage, as well as track the results and generate reports. Four of the most popular tools included in the IBP suite are the Top 10 Optimizer, the Search Engine Submitter, the Keyword Generator, and the Ranking Checker. There is also an Inbound Link tool, and a powerful Scheduler, which will allow the IBP software to run after business hours, once a week, or even once a month. Combining all these SEO tools in one piece of software, as well as a few more makes IBP a great investment for any online business, no matter what size.

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Search Engine Optimization (SEO) is essentially the process of improving the visibility of your website in a search engine's organic results. (Results that don't include paid ads.) The truth is, if you ask 100 marketers for explanation of SEO, you will likely receive 100 different answers. However, no Internet marketer will denounce its importance, and to see your website succeed, it is vital to at least understand the basics.

Put simply, SEO is the process of improving the quality and amount of leads to your website. By employing proven SEO techniques, your site will show up higher in search engine results. For example, when you need information, you use Google, Bing, or Yahoo because you know that is the easiest and fastest way to find it. The information that shows up on the first or second page of results tend to be the most relevant. By using SEO, you can ensure that your website is listed on the first pages of these results, which means you will have more qualified leads going to your site, and in turn, will acquire more customers.

Optimizing your website may involve editing its written content. The main areas to focus on are page titles, keywords, links within your site, back-links to your site and original content.

How It Works

SEO begins when search engines like Google send electronic "spiders" through the web, reading websites and looking for links to original content. Spiders read the web from left to right, much like you and I do. They follow each link they find and send another spider to read that website, and so on and so forth. Search engines store the data spiders find and make it easier for your site to populate search result pages.

The first step to taking advantage of spider capabilities is to make your site easy for them to crawl. This is most commonly done through creating text links that lead to important pages on your website, such as listing them in your Navigation menu or at the bottom of each page.

Before anything else, search engines send their spiders to your site title and description Meta tag to confirm that your site matches search queries. These are found and changed in your site's source code, and should include keywords your target audience may use when trying to find your services. Here is an example of how the site title and description show up in searches:

Your keywords of dentist, or a specific specialty and your location should definitely be included. When writing your site title, don't forget that humans will be reading this in search results - so don't overload it with keyword phrases. Ensure that it makes sense and reasonably describes what your site does. It is recommended that you also try to keep your site title within 70 characters. Though search engines will read your title up to approximately 120 characters, what people see is limited to the 70 characters on Google, and similarly on Yahoo and Bing. Be sure that your title makes sense and does not cut off mid-word. Titles can be individualized for each page and post on your site. Keep it relevant to the page with the appropriate amount of keywords.

What About Keywords?

Keywords are also important in the copy of your website - make sure your sentences describe your practice and explain what you do while using phrases that people would use to search for your site on Google or Bing. Think about how people search. They would be likely, for example, to type in "Denver dentist" or "Chicago Endodontist."

Since spiders crawl your site from top to bottom, your first few sentences should include your practice name, your location, your specialty, and words like "trusted" and "professional". Remember that visitors to your site will still read these phrases - so filling the copy with too many keywords can become confusing and un-natural. Read your copy out loud to yourself before publishing and make sure it makes sense and flows. Filling your site with too many keywords is also easily detected by search engines, and can result in lower search engine rankings because they consider this "spam".

Site Links

Links within your site are very important. As previously stated, on your homepage there will be a number of links coming from your main navigation menu to various areas of your site. Links are important throughout your site, and the best SEO includes a balance one link per every 120 words on average. For a page on your site to be as visible as possible to search engines, be sure to include links to other areas of your site.

Back-linking

The process of back-linking is rather simple, but can take time. It entails making sure your site is linked on other websites, which shows the search engines that you're credible, and will result in more spiders crawling your site, which means higher rankings in search results. Certain credible back-links can be created through social media platforms and article sites where you can publish original content. The most valuable back-links, however, are links back to your site from other high-ranking sites that have a lot of consumer engagement. For such a site to link back to you requires time cultivating a relationship through, for example, timely comments on the content or blog of their site. The point is that the people behind other websites need to see yours, like what they see, and post something about your site with a link back to you. Never use "link farms", and be wary of companies that simply link all of their existing clients onto each other's sites.

Content is King

It's been said a lot, and is absolutely true. The best ranking sites have original, informative, relevant content. Recent updates over the past year from Google in particular have started rewarding sites with original content that is updated frequently. What may have worked in the past for sites maintaining a high search ranking no longer work. (For example, keyword stuffing or copied content.) For dentists, case studies and recommendations for patients can make for great content. At Engage Dental, we work with many dental professionals to create a content strategy that is relevant to your practice, and individualized to your personal character and distinctiveness. For example, at Innovative Dental Specialists, photography is a great passion of one of the doctors there, and so we include posts of her local photography.

Conclusion

This article simply touches on the basics of SEO. SEO is always changing, and Google tends to release updates on how their spiders crawl sites quite frequently, so for best results, make sure you are keeping up with these updates and not letting your site get pushed to the bottom of search results. The most important things that Google is always looking for is original content, a balanced use of keywords and appropriate links. At Engage Dental, we work hard to customize sites that showcase your professionalism and your character, following "white hat" SEO practices that keep your site visible to search engines.

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For people who do not know what a backlink is, in a nutshell it is a link that is on an external website and that points back to your own website. A backlink is basically a vote from one site to another. The more backlinks that we get pointing back to our websites, the higher we will rank in the search engines. The higher the rank, the more traffic and sales we'll make.

That is the short version. What many people forget about though is if they get a backlink on a specific page within a website and that page is not in Google's index the backlink will not be valid and will therefore not help your rankings. Why? Because if Google doesn't know about that page, it won't know about your backlink within that page.

What we need to do is ensure that all the pages that include a backlink to our website are indexed in Google. There are many ways of doing this. All we need to do is help Google find these pages so that it can crawl and cache them adding our backlinks to their links database.

Many people ask why we need to do this. The answer is simple. Although the search engines have many powerful servers running different tasks on an ongoing basis it still has to process and monitor billions of web pages. If a website adds new pages on a regular basis, even with the use of a sitemap it is easy for some of those pages to get buried which makes it harder for the search engines to find them.

So how do we get these pages indexed. Although the timescale can vary, the concept is quite simple. We use various types of sites such as popular bookmarking sites and forums as the search engine bots will frequent those sites almost constantly. All we do is link to our 'backlink pages'. With bookmarking sites you would simply bookmark the urls and with forums you would temporarily add a link to your forum signature which would instantly populate potentially hundreds of indexed forum threads with the link. Using methods like this you can often get your backlinks indexed in a matte of hours.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2019. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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As we all know, not all links have the same value. Some links are more valuable than others. By taking that into account, common sense tells us that good and high quality backlinks are hard to get. And that is true statement. Luckily, there are ways that can help us find backlinks of high quality, but only if try and look deep enough.

Here is a list of some popular ways to build up your backlinks. Some ways to build links might be missing, but I'll do my best to list most of them.

Submit your website to website directories. There are thousands of directories you should submit your website to. Some of them all well-known, and some them are niche specific, so you should look for them as well, even though they aren't as popular. This way of link building has lost its value significantly during past couple of years.

Exchange links with other websites in your niche. Basically, while you are promoting your website or your blog, you should find many people that have same interests as you. Contact them and ask them for a link exchange. There are also forums in which you can arrange link exchange. Usually, you will need higher page rank for that.

Article marketing is yet another form of promoting your website. You write article, set up author box that contains backlink to your website and post it on article directory. That way you will have one link guaranteed, and on top of that someone might pick up your article and post it on his own website including your backlink... That will give you one more link pointing to your website.

You can also use blogs and forums for your self promotion. Basically, you make a comment and put a backlink in it. Same works for forums, but then you can put backlink in your signature. Just make sure you follow that forum's guidelines. Oh, and try to actually contribute in discussion rather than just make comment or post just because of backlink.

Social bookmark is becoming more and more popular these days. So try to write eye catching title on interesting subject and submit your website to dozens of social bookmarking websites. I highly recommend automatization of that process since there are literally hundreds of bookmarking websites.

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Keyword research is the first and most important stage of every marketing plan. It's one of those activities where the choice of tools determines the success. So here are 8 most powerful and effective SEO tools for keyword research you should certainly be using:

1. AdWords Keyword Tool

You enter some of your keywords and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers but it works just as well for organic SEO research.

2. Google Search-Based Keyword Tool

An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are two ways you can use this tool: you can feed in seed keywords just like with AdWords Keyword tool and get keyword ideas derived from them, or you can specify your website URL and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.

3. Keyword Discovery

Aggregates search traffic statistics for all major search engines and generates new keywords based on this data. The tool offers advanced keyword research features such as keyword effectiveness calculator, competition research and Pay-Per-Click bids evaluation.

4. Wordtracker

Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines e.g. Google, Yahoo!, Bing, Ask and others, and the search results from all these search engines are compiled into one list.

5. Google Suggest

This is not strictly a keyword research tool but it's still a great way to discover new search terms you are probably missing out on. When you go to Google and search for something you'll see a toolbar with keyword suggestions that appears as soon as you start typing in your search query into the search box. That's Google Suggest tool. The keyword suggestions you get there are based on search queries made by real users which makes this information a gold mine for any online marketer.

Bear in mind that when you're signed into your Gmail or another Google service account the general keyword suggestions will be mixing with the search queries that you made before which hold little value for you.

Overall using Google search is a bit tricky and even unhandy because you can't copy the suggestions and need to put them down on paper first, but you can make use of it in a much more effective way with the help of other SEO tools, like Rank Tracker (described below).

6. Yahoo! Search Assist

A keyword tool from Yahoo! that functions just the way Google suggest does. If you target Yahoo! search traffic this tool should certainly be in your arsenal, because the search trends differ on the two search engines.

7. Ask TypeAhead Search Suggestions

Same as Yahoo! Search Assist and Google Suggest only by Ask.

8. Rank Tracker

This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Wordtracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.

Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website's positions for them without having to switch back and forth between various applications.

These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottomline and I wish you good luck with your business!

The Value of Backlinks and Backlinking

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With competition on the World Wide Web, the skills to rank higher on search engines are getting trickier, though good work pays! Some of the things to be kept in mind when you look into links to sites that fetch you high rankings are:-

Link Structure

  • The link structure of different sites varies and whether they are actually cohesive to the site's ranking is to be understood.
  • Is the stratagem attractive or not so attractive? Sometimes the number of links and word count help rank a website also.

Determine Whether The Back Links Are Natural

  • Some supposedly high ranking sites sport low grade links. These could have been efforts of old link building which have become dated or irrelevant. They may be comments discussion threads on a forum page which is distracting.
  • Of course, there can be very relevant links provided which can optimize your search and save on time.

Volume Does Not Influence Ranking

  • Some sites may show a lot of traffic. How much they are organic is the question. It may be the result of traffic that is bookmarked, affiliate traffic, a social site link or direct traffic. Google may analyze thus; if you are bouncing to LPB from LPA then the content of LPA ranks low as it did not satisfy your query.

Links from Different Domains Help

  • Sometimes new domains need to get links to your site. Using the best SEO software you can verify that the domain names are not pointing them or setting up as aliases to your site - they must have names like 301 redirect and the main URL.

Longer Content Is Related To Higher Rankings

  • Long articles take time, which means more words to make their content relevant. A use of Google Console can help you decide what type of content helps you rank higher for certain keywords. Posting the URL of interest on Google Console gives you access to the statistics of the "who" and "why" factors. You gain insight into people's choice and thought processes.

Keywords:

  • A domain with keywords in the title, external links, internal links and URL is currently receiving more preference from Google. The optimized link juice contains a well networked internal link format. This information is vital to marketers.

Strategy for Link building:

  • It is important to craft useful content, useful to readers.
  • Creating attractive infographics will grab eyeballs.
  • You can guest blog provided you provide rich, content that is non spammy. Do not use keyword enhanced text to link to your own site.
  • Roundup posts are favored:

People love reading expert opinions on various tools which provide insight into aspects of the industry unexplored earlier. It adds value and authenticity to SEO link build up.

  • Testimonials: You may attest branded services, applications, tools which you value. These link value add to your site.
  • Cleanup old content: To update information refreshing outdated content is important. It is effective in building quality links to your site. Collect best content and present it in a meaningful way to reach large audiences. http://www.semrush.com distills your work.

Reach out to good bloggers, social media and ask friends, colleagues and clients asking for Backlinks and refreshing old Backlinks add quality to your site.

  • Do look out for competitive sites to keep yours at the top and link top sites to any new content you make. Make use of the SEO software review and try to connect to sites with high domain authority so you can enter a competitor's landing page naturally.

Conclusion:

This is only a mere scratch in this vast study of site building techniques. Top SEO tools help you enhance this live journey of a site buildup and its qualitative maintenance.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2017. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

2017 Link Building Tips

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Buying article or blog generating software or programs that automatically generate pages and articles might make you feel more efficient but that does not mean you are doing well in terms of SEO. It doesn't matter how slick and professional marketing software makes your site look. The only way you are going to generate profits is to learn how to use words that clearly communicate the benefits of your offer backed up with the facts about why they should buy from you and not anyone else.

No matter how much marketing software changes, the secrets of successful persuasive copywriting will always remain the same. Knowing how to write persuasively it is revealed that the most crucial and essential marketing tool you will ever have. Your motivation to write should be your faith in your own product.

Part of good search engine optimization copy is convincing your customer to buy through the manipulation of their emotions - especially when it comes to raising enthusiasm for the product. If you can write effective ads and sales letters that motivate the emotions to buy then you will have learned how to master one of the oldest and most profitable secrets known to advertising.

Key things to keep in mind when writing natural SEO that will do better for your business then any software program is to remember to 1) write like people talk, 2) create intimacy and connection with a reader 3) keep your reader's attention, 4) state the same offer in several different ways 5) back up your arguments with facts and research and 6) lay out your copy on your website so it is reader friendly.

Using well-written copy in conjunction with efficient software may very well be the best search engine optimization strategy that you can use to increase your web presence.

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Search engine optimization, commonly called SEO is the key to getting more website traffic and you want to make sure you use the best search engine optimization strategy and white hat methods onsite and offsite for best results. Keep reading for some of the best SEO tips.

Whether you operate an ecommerce site or business website, using good SEO techniques will help Google and other search engines rank your website higher in the search engine results pages (SERP) when potential clients or customers search for keywords relevant to your business.

SEO TIP 1: Operating an ecommerce site or business website is not just about having the flashiest or slickest looking website. It should be more about having a website that is easy to navigate and employing the best SEO strategies to drive traffic to that site.

SEO TIP 2: Your website budget needs to be split between Design, SEO, and Internet Marketing. If you reserve at least half of your website budget for search engine optimization and internet marketing, it will be the best investment you make in your business if done correctly.

SEO TIP 3: Before content is written for your website, you need to create a list of keywords to use that will provide the best search engine optimization results. Do this by checking the monthly search volume of each keyword. Go with keywords that have good search volume and lower competition and stay away from the keywords with the highest and lowest search volume and you will be a much happier website owner! In other words, don't try to rank for the keywords "Google" or "Microsoft" unless you have an unlimited budget for internet marketing!

SEO TIP 4: By choosing middle or higher volume, niche keyword phrases or what is called long-tail keywords you have an advantage. There is not much point in focusing on low volume keywords or keyword phrases that have low search volume. It goes for writing content for your site or for articles too, not much sense in writing about how to reinvent the wheel if no one actually searches for that keyword.

SEO TIP 5: Once you establish the best keywords or keyword phrase for each of your website pages that word should be in the title Meta tags, description, and the actual URL. For onsite, content writing the keyword or keyword phrase should be within the first 3 or 4 words of the titles on the page and this same principle holds true for article writing titles.

SEO TIP 6: When creating a new webpage keep in mind it is better to use a hyphen instead of an underscore in the URL and can lead to better search engine optimization and keyword search results.

SEO TIP 7: Don't overuse the keyword phrase throughout your page content because search engines like Google won't compensate you for it and might even penalize you with a lower page rank for keyword stuffing or keyword cramming your page content. The same holds true for articles you write.

SEO TIP 8: SEO strategy begins at the top of each website page. Use your keyword phrase in the first sentence of the first paragraph on each of your website pages, as Google and other search engines more pay more attention to keywords near the top of the page, much more so than below the fold. Below the fold refers to all content that appears below the first screen meaning you have to scroll down to read more on a website page.

SEO TIP 9: Another one of the best SEO tips for best search engine optimization is providing your readers with content that offers vast information, a solution, answers a question, or just entertains them. The content needs to be well written, clear, concise, and most of all correct. Keep your website frequently updated with good content and it may even become an authority site!

SEO TIP 10: Incorporate your keyword phrase into anchor text links for onsite content and within articles, blog posts, or press releases. Offsite anchor text links help you gain a backlink from dofollow sites that in turn helps increase your page rank. The more backlinks the better your search results however, that is not all there is to driving traffic to your website.

Use the SEO tips or if you prefer you can engage an SEO specialist or SEO Services Company that can help guide you along the way. The services and guidance offered by a professional SEO specialist normally outweighs the cost 100 to 1 compared to you trying to do it all yourself and either never getting started or spending money in the wrong places. Read the series on SEO strategy that if followed almost always leads to success!

Copyright 2011 Taylor Hill - All Rights Reserved


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2017. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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There are two things required to rank at the top of the search engines. With both of these elements in place, your site should see high placements. But if you are weak in either, ranking will be almost impossible. They are: relevant content and links:

Relevant Content

It may seem obvious, but I will point it out anyways. If someone types video games into Google, your site on the topic of carpet cleaning will not show up. This is because Google will automatically know what your site is about. In a nutshell, it will check your site and say "okay, this site is about video games. When someone types video games into me, I will make sure that this site is somewhere in the mix."

This is not to say that your site will automatically be at the top (remember, there are also millions of other sites about video games). This just means that Google knows which terms your site MIGHT rank for. To determine whether it is #1 or #1 million we have to look at the second element...

Links

After relevant content, there is another equally important factor: the number of links from other sites that are pointing to your site. This is an over simplification, but the site that has the most links pointing to it will rank higher than others. If your buddy links to your site from his, Google considers this to be a VOTE to push your site higher. If 5,000 people link to your site, you will be pushed much higher. Got that?

Repeat this until it makes sense: the more links a site has pointing to it, the higher it will rank.

That is rule #1 about linking, but there is also more too this linking stuff than just that. Let me illustrate by giving you a puzzle. Go to Google and type in "Click Here". The first result should be either Adobe Reader or Apple Quicktime. Based on what we have learned, why would these sites possibly show up here? Neither of them say "click here" anywhere so the content is clearly not relevant...

The answer: there are so many other sites that point to Adobe Reader with a link that says Click Here (i.e. click here to download Adobe Reader). The point I am getting to is that what the link actually says matters immensely. If someone points to your site with a link that says: YourSite.com, that will help you rank for YourSite.com. If they point to you with a link that says Learn to Knit, that will help you rank for Learn to Knit. Are you still following me?

So what does this mean? Can you guess? Once you know what terms you need to rank for (should be completed in the section above), we need to build links. When doing this, you need to make sure that those links (the part with the underlined text) match that term. Are you going after Video Game Reviews? Then you better make sure all of your links use the text: "Video Game Reviews" - Exactly. Again, this is because the more links that say "video game reviews" the more VOTES your site has to push it higher when a user types this into Google.

I know, I know. I have not explained everything yet and depending on where you are coming from, it might seem a bit over your head at this point. Just accept that and keep moving, there is no easy way to explain the inner workings of SEO in one article. It will take time and practice to master what we are discussing here.

2017 Link Building Tips

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New construction cleanup and construction cleaning jobs are available in almost any location. A business letter from a janitorial service or commercial cleaning company to the main office of the general contractor is how to get the ball rolling. An introductory letter requesting to have your company placed on their "bidders list", along with a copy of your insurance and business licenses, construction industry references with phone numbers and some documentation of your abilities seems to go a long way. But that's only the first step of many. A flyer or brochure will easily address your abilities. Construction site cleaning opportunities happen quickly and will go to the post construction cleaning company with all the paperwork completed and in place.

How to bid final, post or after construction cleaning is the question most janitorial companies seem to be interested in, but that challenge won't be addressed correctly until you shake the hand of the Site Superintendant or Project Manager. The key to working with construction contractors consistently is the contractors perception that you are familiar with their requirements and that you can accomplish them on a strict time schedule and in an uneventful manner. It would be smart to establish a new d.b.a. with a construction related name (i.e. Sparkle Cleaning d.b.a. Site Cleaning Support). Go to Home Depot and get a white hard hat ($10.00?) and a reflective safety vest ($10.00?). Go to an ad specialties store, get a work shirt and have them embroider your company name on it. Have them letter the hard hat and the vest with the same name also.

Office Depot makes quick "no frills" business cards for about $10.00 for a hundred. Have some conservative basic cards made. Jeans and work boots are a must. On a construction site, the person from Site Cleaning Support with the uniform, hard hat and safety vest will quickly get an invitation to bid. The person from Sparkle Cleaning, with the "pink flowers and bubbles" business card, will either get punched in the nose or receive the kind of attention they don't want! When you visit the site for the first time, look for the construction office trailer. Identify yourself as a contractor and ask for the Superintendant or Project Manager. Don't try to sell anyone else, this is very important. Only speak with the Super, PM or their administrative staff in the office trailer. Contractors disrupting the flow of work on a site are a problem, will be asked to leave the site and will not be asked to bid. Your first statement to the PM should be: "Hi, I'm a cleaning contractor and I'm interested in competing for work on this project." Shortly after that you should say: "I know you're very busy and I won't take up your time right now, but I do want to be considered when the time is right. What's your turn over date?" and then "Our paperwork is already of file at your office and so I don't pester you, what would be a good approximate date to stop back?" Shake their hand, leave a card and maybe a flyer and then get off their site.

When you start to put together a post construction cleaning company business plan, it's important to understand the opportunities available with construction site clean up. More importantly, it's mandatory to understand the scope of work pending, and the time frames available for that work in the Project Manager's mind, regarding cleaning on his site. Basic new structure cleaning is a given and can be addressed in two ways depending on the sites needs. It can be contracted to be done all at one time or in phases as the site progresses. Here's a simple example of three phase cleaning for a residential construction cleanup proposal:

Phase one - "Rough Clean"

A phase one cleaning may be requested by the GC after the framing, plumbing and electrical have been inspected and completed. This phase may be done before or after the sheetrock has been installed or what is also considered the "dried in stage". The phase one cleaning will consist of the removal of large debris and trash, stickers will be removed from windows and the unit will be swept out. This phase will help prepare for the incoming subs for painting, flooring, fixtures and cabinetry.

Phase two - "Prep Clean"

A phase two cleaning will be requested prior to the GC's inspection leading to the final "punch list" for all contractors. This phase will consist of a detailed cleaning of the kitchen and restrooms to include: sinks, toilets, tubs, showers, countertops and cabinets. This phase includes removal of any stickers remaining on the appliances, fixtures, cabinets and windows. Cleaning baseboards, light fixtures, door frames, interior windows, window ledges, mirrors, floors vacuumed and mopped as necessary to prepare for the punch list. Important note: At this point of the construction process, various contractors may be still returning to the unit to address concerns. Phase two should be scheduled after their concerns have been addressed. Phase two cleaning items requested after the phase two cleaning has been completed and approved will be provided at an additional charge.

Phase three - "Punch Clean or Final Clean"

A phase three cleaning during a post construction clean will be requested after the GC's inspection's have taken place and no other subs will be entering into the unit. In this phase, all touch ups will be addressed and everything will be considered move in ready. The effort will finalize with the garage being swept, carpet vacuumed, floors mopped and any dust still remaining will be addressed. When this phase is approved, the site cleaning effort for this unit will be considered complete.

The template construction bid example above is an intelligent way to avoid one of the major pitfalls of the construction site cleaning business. Addressing a site in "phases" allows the new construction cleanup company to have their completed worked signed off as: "work complete, no additional work required". With sub-contractors perpetually returning to a unit under construction to continue their work, the commercial cleaning company's work is often overlooked. The Site Superintendent will ask the cleaning company to return and touch up their work over and over again without an offer of payment for the additional work. The cleaning contractor should have each phase of cleaning signed off as complete and no additional work required by the Site Superintendent. With larger sites, and multi-unit sites, each unit should be signed off separately and as quickly as possible after completion of the cleaning. An individual charge for each unit, per phase, helps with invoicing and documents pricing if the Superintendent request's a re-clean. Large amounts of money can be made with re-cleans when a site's scheduling isn't well planned by the general contractor.

A construction cleanup proposal can address a lot more then basic cleaning and the rates for construction cleanup project work (i.e. floor and carpet care) may be very attractive. There is an art to projecting a post construction cleaning business plan and it's found in the Superintendant's view of the scope of work and his cost's therein. He has a budget projection, and his view of that budget projection, for all his cleaning requirements and it's broken down by tasks. Basic cleaning is one task, but he may view it as hiring cheap labor from one of the temp agencies for the rough clean and then hiring a contractor for the final clean. He also has a budget, and an opinion of that budget for floor care, carpet care, excess height cleaning and high pressure washing. Construction cleaning jobs can be contracted hourly or in total flat rate. Understanding the Superintendent's view and goal is what counts in writing bidding sites that win.

Rates for construction cleanup floor care, carpet care, excessive height cleaning and high pressure washing are typically higher than the prices charged for existing structure work. That's just the way their budget's work. It doesn't really make sense, because working with a new floor or carpet is quite a bit easier, so this is where the construction cleaning company should make their profit. When pricing post construction cleaning jobs, you should consider making your general labor charges competitive with the temp agency rate, but project that rate for the amount of hours the superintendent expects the unskilled labor to complete the task in. This will offer the Superintendent skilled and supervised labor, instead of temp agency labor, at an attractive rate and if you follow the sign-off sheet suggestions above you should still make substantial profit. Your experienced staff can complete the tasks in a shorter time frame than the Superintendent will be expecting to pay the temp agency by the hour. You charge by the completed task. Your competitive general cleaning rates are the hook and the expensive project work is the brass ring. This can prove to be an incredible windfall due to excessive amount of square footage at some of these construction site clean up projects.

Pricing post construction cleaning jobs with the intent of making serious profit on the total job, while protecting profit in each individual task of the project, is an acquired skill and should be studied at length. Learning how to bid final, post or after construction cleaning takes more than reading a sample contract for a janitorial service or a template construction bid example. Template construction bid examples are available on-line and researching them should be a major part of your post construction cleaning company business plan. A business letter and janitorial service literature are also available to research for your post construction cleaning company business plan, but it really takes walking the site, speaking with their people in charge, and internalizing the actual work necessary to find your profit. How to bid final, post or after construction cleaning is a skill well worth taking the time to investigate.

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It is important to get as many links to your websites as possible to rank high in search engines like Google, Yahoo and Bing. Therefore link management is an important component of your quest for success in internet marketing.

Many methods have been advocated for creating links, but the most successful methods are that which provide consistent results, is easily done and does not invite spam complaints. In this article I will detail Blog Commenting as a link management tool.

Blog Commenting

Amongst the easiest of the ways to get free one way links to your website, blog commenting ranks pretty high. By simply leaving a comment on a blog, you are getting a link back to your website. And there are over 12 million blogs and still counting. Therefore blog commenting is an extremely useful link building strategy. However link building through blog commenting can be quite tedious because it takes a lot of time to search the right blogs to comment.

What Bog Commenting Software Does?

One of the solutions to the problem of finding blogs to comment on, is the use of Blog Comment Software. Blog Comment Software are automated tools that crawl the Google listings for a specific keyword and present these blogs as a list. Considering the fact that there are more than 11 blogging platforms, it provides a variety of blogs to comment on.

This list undergoes further processing where there type of the blog (No follow or dofollow), the Page Rank, the number of comments, last updated status and last comment date are detected. By judiciously sorting blogs based on the above criteria, it is possible to get a wide selection of blogs to comment on.

By consistently commenting on blogs, one can earn rich dividends in the form of faster indexing, improved search engine rankings and greater visitors to your web site.

What to look for in a good Blog Comment Software?

Good software must have the following attributes:-

· It must be easy to use with good interface

· The vendor must provide training either as videos or as a written manual. Video tutorials are a good way to learn and check if the vendor provides it. It is also worthwhile to check the internet for any such tutorials.

· The customer service must be good. People should return your messages promptly. Also it would be advisable to check out the support console of the vendor before buying the software, just to have a feel of the problems and trouble shooting.

· It must differentiate between nofollow and dofollow blogs accurately. This is the most important of the tests.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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There are hundreds of plugins and widgets specifically designed for WordPress. If you have a website and you are using WordPress, then you should take advantage of these great tools. While some of them may not be directly related to on-page optimization, they can help you with your SEO efforts. Here are some of the best and most effective SEO plugins for WordPress:

All In One SEO Pack

This innovative program optimizes your titles for search engines, provides SEO integration for ecommerce sites, and generates meta tags. More than eight million users have downloaded All In One SEO Pack. This tool is suitable both for beginners and advanced users.

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This SEO plugin has a wide range of features such as RSS optimization, page analysis, XML sitemap, rich snippets, breadcrumbs, social integration, and webmaster tools verification. WP SEO by Yoast allows you to see a rendering of what your page or post will look like in search results. With this tool, you can edit your robots.txt and.htaccess files, post titles and meta descriptions automatically, and clean up head section of WordPress installs.

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SEO Smart Links is currently being used by over 300,000 people worldwide. This plugin can help you create internal links and manage your affiliate links. It also improves your search engine rankings by automatically interlinking your posts. This powerful SEO tool gives your website visitors more paths to follow, which may also increase the number of page views. With SEO Smart Links, you can activate case-sensitive matching, define custom keywords, and limit the maximum number of links per post.

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Increasingly more webmasters are using Platinum SEO Pack for performing search engine optimization, page redirection, and management of meta data. This tool enables users to create custom meta descriptions, rewrite titles, and prevent indexing of category and tag archives. You can also set 301 redirection on permalink changes, generate auto descriptions for posts and pages, and control indexing of any specific post or page.

SEO Friendly Images

This new WordPress plugin updates all images with ALT and TITLE attributes automatically. If the pictures posted on your site don't have these attributes, this program will add them according to your preferences. SEO Friendly Images automatically pulls keywords from your post title and includes them in your image ALT tags. If you optimize your pictures for search engines, you will get a lot of traffic via Google Image Search.

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Designing a website with web site design software can be an easy and cost effective way of launching a new website for your business. But to create a website that is recognized by search engines takes special care and planning.

Most web design software will tutor you along the way but it is important to know how a search engine works and how to make it work for your business. When compiling your content for your website design you must decide what key words describe your business. There major search engines provide tools that will show you how often those keywords are searched for and from there you can decide it that keyword or keywords will get your website the ranking you desire.

There are numerous website design software packages that are available for purchase or that can be downloaded for free from the internet. Many argue that some free downloads will rival the best website design package that you can buy so a little research is necessary to determine which will best fit your need.

When choosing web design software, make certain that it will assist you in optimizing your website for search engine optimization (SEO). Choose website design software that will link your pages together internally so your visitors can navigate the site easily. This linking design in the website design software can also boost your website's ranking.

The web design software package that you choose should assist you in the use of Meta Tags. Using the right keywords in the Meta Tags will also boost your website's ranking. It is not always necessary to pay and SEO expert to optimize your website. There are many products that you can purchase to help you but if your website was designed for SEO you should see organic growth on most search engines. There are a number of directories that you can submit your website to which also helps to push it up the search engine ladder.

Aside from using the SEO features in your website design software there are two services that will assist in troubleshooting your website for SEO once it is ready for the web. Yslow and Website Grader will evaluate your website and create a report about what changes will assist in creating a more SEO friendly site. Both of these services are free and can be found websitegrader.com or at yahoo.com

Once you have used the web design software to help you optimize the use of the keywords that best describe your business you can use other tools to increase traffic to your website. RSS feeds alert visitors when you have added new content to your site. Social networks are perfect and free. Write articles about your business and submit them to article directories with you company link. Whether you build your own site with web design software or your hire someone to build it for you, the process of keeping your site updated and fresh is an ongoing but very necessary process.

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The following is an explanation concerning eleven of the most important tasks you need to know in order to raise a web site's search engine ranking. You may have already discovered that hunting for clues about SEO on line is very unrewarding. Solid SEO information - for free - on the internet - is hard to find. A great deal of money is made by providing teasers and dead end information about how to bring more traffic to your site. I've personally wasted a lot of time and some money on seeking real answers to how to improve a web page's ranking. This article provides some important leads and tips that make a difference in your search engine rankings. I use these myself so I know they work.

The process of performing SEO involves two main areas: on-site optimization and off-site optimization. The rest of this article presents the ins and outs of these two areas.

ON SITE OPTIMIZATION

There are six steps to optimizing your site so search engine crawlers and robots like it:

• Make sure you validate all the code in your site - every page. If you want more information on validating code go to validator.w3.org and use their free services. If you have Adobe Flash anywhere on your site you will probably find that it does not validate. I like flash but this can be a real downer if you also want search engines to like your site. Search for Flash validation - and read the different solutions if you really need to just have to use flash.

• Use keywords carefully and with research. Keywords are important and make a difference. Optimize these by researching your competition's use of keywords and keyword-phrases. Either copy what they are doing, or find your own keyword niche.

• Use your keywords and phrases in your title, H1 and H2 headers, and in the content of your page; however, don't write for the robots. Write for your visitors. Over use of keyword phrases will put you on the bottom of the page ranking. Make sure that your title tag is no more than seven (7) words long and contains your keywords. Use the "|" vertical bar key above your enter key to separate keyword and keyword phrases in the title.

• Check out your server htaccess file. Note that it may be listed as htaccess.txt, and if so, it is not active. To activate it, change the file name to.htaccess. Make sure that your file is set up to optimize your domain name and security. The explanation of what this really means is provided most eloquently by Feyd, the moderator of the Javascript Kit forum, at http://www.javascriptkit.com/howto/htaccess.shtml. I was very grateful for the keen understanding of this vital part of on site optimization that is not referred to much in general optimization discussions.

• Using images for navigation look great but crawlers and robots can't see them. When you use an image - for any reason - make sure that you provide a liberally descriptive 'alt' tag ending with | image. Google particularly likes that. Try not to use images by themselves for navigation because they robots don't read them.

• Create a sitemap.xml file so that crawlers and robots can look in one file and see what is on your site and crawl from there. Google has an excellent piece of software called GSiteCrawler that creates a sitemap file, uploads it to your web site if you want it to, and pings Google and Yahoo that the file is there - or has changed.

OFF SITE OPTIMIZATION

Off site optimization really means making your site popular for people. The concept is simple but there is work involved. There are 5 essential off site optimization items:

• Link to relevant, free, on-line directories. Only link with directories and other sites that have a Google ranking that's higher than yours. A rule of thumb for me isa ranking of at least a 3 but that depends on how competitive the market is for the business that your web site is in.

• Do not link to YellowPages.com or other pay for listing services unless the market that you are in is one that has a very strong history of getting sales results through the phone. YellowPages.com and others will promise you the world but my experience with clients and with myself is that they just want to get your one-year commitment and move on. They aren't interested in your success.

• When getting links on other sites, make sure you use your keywords for the link - not your URL.

• It is OK to link to other sites - just don't go hog wild.

• Write articles and submit them to free submission listings. In these articles you often cannot refer directly to your site. Many (not all) sites avoid marketing scams and spammers by disallowing links and URLs in the text. That's ok because they all allow you to refer to your author bio which is on it's own page on the web site. So write lots of useful articles and remember to refer them to your bio - on the web site in question. Place these articles in their own listing on your web page - and refer to them in your articles when you can. The main idea is to make your site popular so write articles about topics you can help others with and then refer to your bio. If you do it right - lots of people will link to your site - including other 'ezines' and article farms that will refer to your article or copy it for themselves.

• Create a social network account just for the business or web site and place customer comments, sales events, and no BS personal information about how you are dealing with the business and what you are planning. Please keep your competition in mind and don't give them information too soon. Keep your customer's in mind and use the social network to help people and meet people - just like you would. If you have an SEO client then you've got to make sure that they are on board, they keep the social network up to date, and you just support them in it and make sure you have lots of links to the site from the network, and links to the social network from your site.

These instructions will get your SEO off the ground. Please realize that this list of optimization techniques is easy to read through but you will have to spend time nurturing links, generating excitement, and getting popular!


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When it comes to Web 2.0 list building, you'll find that this is one revolution that you cannot afford to miss out on. When you are thinking of Web 2.0, you'll find that people are not referring to any sort of new technology; as a matter of fact, many of the different tools that are definitive to the Web 2.0 experience are tools that have been around since the early days of the web, but the truth is, this phrase implies a new and exciting use of these tools.

One of the first tools that you need to make sure that you have handy is your blog. With blogs being added every day, it is easy to see that many people have realized how useful and powerful they are. Your blog can get your customers new and updated information about what it is and what's more, you'll be able to take advantage of the various search engines that are designed specifically to take advantage of the blogging revolution.

The oldest blog indexing site around, and arguably one of the best is Technorati. You'll find that people will go on to blog index sites merely to browse and to find new work to look at, and if your blog is interesting and has a lot of good information on it, you can be sure that you'll see a boost in traffic. Technorati will allow your blog to be ranked according to popularity, and you'll also see that there is a great deal of benefit when it comes to link building and other similar techniques that will allow you to push your Google ranking up.

When you are looking for ways to maximize your list building when it comes to Web 2.0 techniques, don't forget that you need to look at the sites where people go. If you have the technology, the means and the time, consider putting up an amusing video clip of some sort on YouTube. YouTube gains millions of hits a day, and if you can claim even a tiny fraction of them, you'll find that this is one way that you can really make your mark on the industry.

Web 2.0 link building will also let you see the advantage of using the social networking sites like Facebook and MySpace. This is a good way to get your name out there in a place that people will definitely see, and it will also allow you to really figure out what people are saying about your product. You'll see that enabling comments is a good way to make sure that you stay on top of what is popular and what is desirable, and you'll also see that there is a great deal to be said for taking advantage of the viral network marketing that occurs in such places as well.

You'll also find that using sites like Spicypage, StumbleUpon, Digg, Squidoo and Del.icio.us are great ways to both establish yourself as an expert and to really take advantage of the people browsing those sites. Take some time to really figure out what you can do and what your resources, and you'll soon realize how vital Web 2.0 marketing really is!

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So, you have heard of ezines, and you want to know how to utilize them to market your business. You know that an ezine is an electronic newsletter that is published and delivered to a subscriber via email.

However, most people do not know that publishers of these ezines have massive mailing lists. Some of these have thirty thousand plus subscribers. If you place ads or publish lots of articles, your site has the potential of getting a surge of traffic.

There are different ways to get your website listed in the ezines sites. One way, you can pay for solo ads. Solo ads are your advertisement that is sent to the ezines subscriber's list. A solo ad is usually more expensive than placing your ad in there ezines site.

If you decide to pay for solo ads or advertisements on ezine directory sites, make sure you track your ads. Tracking your ads is very important. You need to know what ads are bringing in some income and which ones are costing you money.

Submitting articles to ezine directories is another great way to get traffic to your website. First of all, you have to put out quality content. You do not have to be the best writer in the world, but your content needs to be something that someone can use.

Next, make sure you go by all of the ezines rules. Most ezine directories allow you to put your website link in the resource box, but not in the content of your article. Everytime your write an article and submit it to an ezine directory, your website link in your resource box is another backlink to your website. These backlinks helps your search engine rankings, which gets you more traffic.

I try to write at least thirty articles a month. Thirty articles a month are thirty backlinks to your site. Search engines love the backlinks. I will explain other ways to legally get backlinks in another article, but submitting articles to different article directories is top on my list.

You want your site to get traffic. Writing articles is a good way of getting that traffic. You don't have to be a good writer either. You can always someone to write articles on your behave. Make sure that when you hire a ghostwriter that you own the material.

Some people write okay, but they have problems coming up with subjects to write about. I suggest keeping a notebook handy at all times, and write down questions that you get that can be turned into an article. Keep a notebook by your bed when you come up with an idea for an article, write it down then, so you don't forget by morning.

Utilize ezine articles marketing, and you will be glad you did.

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Link popularity is the number of links pointing to a website. It is an important factor that major search engines like Google, Yahoo and MSN use to rank web pages.

Webmasters figure out that in order for their web pages to rank well at the search engines for certain keywords, they need a lot of incoming links with these targeted key words. Linking schemes of all kinds were hatched...mini-sites, site networks, link farms and reciprocal linking, just to mention a few. Some schemes like link farms were clear indication of manipulating the search engines.

Google has clamped down on such practices and further fine-tuned its SERP algorithm to stop manipulation by anyone as evidenced by 'Jagger'.

Focus on the long term. Build a site that is credible to the search engines and your website visitors.

Here are 7 ethical link-building strategies for you work with...

1. Internal linking. Having a well organized internal linking structure insures that your website gets 'spidered' and that all pages of your website gets indexed by the search engines. This in turn increases the chances of the number of phrases that your website has the potential to rank for. And I have had website traffic from key phrases that I never thought of.

2. One-way links. Human edited directories look like a thing of the past. With Google being more efficient and accurate as ever there's no need to turn to human edited directories. A directory may get you a few click-throughs in a month or none at all. However, to be listed in a high quality directory like DMOZ and Yahoo can increase your PageRank.

The way to get inbound links is distribute content. There are many article directories on the Internet. Just include a link in your article. With article distribution you can choose the exact anchor text for the link.

3. Reciprocal links. What is reciprocal linking? It is simply trading links with other sites. You add their links to your site and vice versa. In times past website owners have sizeable directories with multiple links that are not relevant to theirs. Now, search engines have become wiser and look for link relevance. A word of advice here, know whom you are trading link with. Don't just choose any Tom, Dick, Harry or toothless Jane to be your link partners.

People have asked whether they would be penalized by the search engines for reciprocal links. Well, at least for now, they are still acceptable.

4. Varied the Text of your inbound links. It will not appear natural to the search engines for every site that links to you to have the same link description. So vary the text of your inbound links using a few key phrases.

5. Grow your links at a steady rate. Google penalizes new sites with low-traffic that grow their links too quickly, whereas a well-established high traffic site that increases by a few thousand links a month will viewed as normal. The rate at which links are created without being penalized by Google, is directly proportional to the age of the website. For owners of new sites, bear this in mind, if you are thinking about buying inbound links.

6. Have inbound links from different ranking sites.If all your inbound links are Pr6 and Pr7 sites, then you will send a strong indication that you have purchased those links. Your inbound links will not appear natural to the search engines. It is more natural for you to have a large number of Pr1 and Pr2 inbound links with decreasing number of inbound links as you move higher up the PageRank scale.

7. Actively participate in forums or blogs. Don't just post threads indiscriminately on forums. Search engines view this as spamming. Participate in forums to learn and to contribute to the communities and at the same time gather inbound links. You will also build credibility for yourself and your business if you are a solution to people's problems.

Blogging is an effective way of gathering inbound links. If you have a personal blog, it is easier to post comments at other sites. But do spam blast your comments with advertisements. Just provide a link to your site with your comments. Your goals are to gather inbound links and to gain a good reputation online. Comment intelligently on the specific subject. A well thought out comment will not only attract the search engines, but also more readers of the blog to your website. They will naturally link to you if they find articles of good quality at your website.

To achieve good rankings at the Search Engine through link popularity requires time and patience. Stick to the sound practices of link building. Impatience could cause you to incur penalties. It was once rumored, but now quite evident that Google uses a 'sandbox' to keep questionable sites in the hold until they have aged to a point. Then they are released at the sole discretion of Google. Other search engines also have their own safeguards to keep their SERPs from being cluttered with questionable sites.

The underlying principle is to grow your links 'organically' whilst adding content of value to your website. Ethical SEO is not a black art. It is a matter of adhering to the guidelines, terms and conditions stipulated by the search engines.


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Off Page Optimization, Link Building and Website Promotion

There are various methods to check for redundant content. One way is a manual checking, and other is to use the available online tools.

Here are some FREE online tools available for you to identify duplicate content:

Copyscape

It is a plagiarism checker. This software detects duplicate contents and test if the articles are unique. This is useful to check all the other ecommerce websites that have similar product description.

Yahoo Explorer

It is a helpful tool to locate duplicate content. Ensure that you get to see the results for rages. Then, transfer results to TSV, open in excel.

The spreadsheet will have the following information: Title tag, URL, size, and format. Arrange the data by descending or ascending for the Tile tag. This will allow you to quickly scan the file for set of duplicate content.

Xenu Link Sleuth

It is a famous free tool, the fastest link-checking software. It is an application that needs to be downloaded first. It also provides data that is the same as Yahoo Explorer. What Xenu Link Sleuth can do that Yahoo explorer can't is to detect broken links.

Google Webmaster Tools

It is a free web service by Google. It gives you detailed information about your pages. Let webmasters to check indexing status of their websites.

There are many approaches that attempt to control plagiarism, such as disabling right click and putting warning banners about copyrights on websites.

Cases of plagiarism that violates copyrights may be addressed by the rightful website owner sending a DMC removal notice to the offending site-owner.

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People buy from people they know, like and trust. If you don't invest in building relationships with your customers they are less likely to do business with you. For example would you hire a contractor recommended by your neighbor or use the phone book to find one? Obviously you choose your neighbors recommendation because you trust them.

For most websites, people visit it once or twice then leave. Interactive websites build relationships with your visitors. Instead of only visiting your website once then leaving, you interact with your visitors several times.

Top 7 benefits of creating interactive websites

1. Build long term relationships

Business people know they need to contact a person several times before they purchase their products or services. It's easier to sell products to people who have already bought something than finding a new customer. An interactive website enables you to start a conversation with your customer that develops into a relationship.

2. Branding

Every time a visitor interacts with your business online it builds the brand in their minds. For example they interact with your business on your website, on twitter, FaceBook, YouTube, Newsletter and email.

3. Become recognized as an expert

Expert status in your niche is gained when people interact with your website, social media applications and read your publications. You become known as the "go to" person in your niche.

4. Build backlinks naturally

If you offer great content, answer peoples' questions they will refer your business to their friends who may then link to your website. Instead of artificially building backlinks you build them naturally by engaging your customers.

5. Increase search engine rankings

One of the most important factors that determine rankings is the number and quality of links you have pointing to your website. Interactive websites encourage others to link their website to yours thus increasing your link popularity.

6. Attract web traffic

If your website doesn't attract traffic your online business will die quickly. It's the lifeblood of your website. An interactive website attracts and retains traffic because you're communicating with them. By integrating social bookmarks, Twitter, RSS feeds, YouTube, etc to your website you create multiple methods of interaction and generate traffic from high traffic web properties.

7. Generate more sales

Making a sale is like dating someone. You wouldn't marry a person that comes up to you and says "marry me." Dating helps the person get to know, like trust and eventually love you enough to marry you. You'll generate more sales by interacting and building a relationship with your visitors.

If you don't have an interactive website, you can begin by adding a blog, forum, e-course, or newsletter to it, plus create conversations in your niche using social media applications.

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As we all know, not all links have the same value. Some links are more valuable than others. By taking that into account, common sense tells us that good and high quality backlinks are hard to get. And that is true statement. Luckily, there are ways that can help us find backlinks of high quality, but only if try and look deep enough.

Here is a list of some popular ways to build up your backlinks. Some ways to build links might be missing, but I'll do my best to list most of them.

Submit your website to website directories. There are thousands of directories you should submit your website to. Some of them all well-known, and some them are niche specific, so you should look for them as well, even though they aren't as popular. This way of link building has lost its value significantly during past couple of years.

Exchange links with other websites in your niche. Basically, while you are promoting your website or your blog, you should find many people that have same interests as you. Contact them and ask them for a link exchange. There are also forums in which you can arrange link exchange. Usually, you will need higher page rank for that.

Article marketing is yet another form of promoting your website. You write article, set up author box that contains backlink to your website and post it on article directory. That way you will have one link guaranteed, and on top of that someone might pick up your article and post it on his own website including your backlink... That will give you one more link pointing to your website.

You can also use blogs and forums for your self promotion. Basically, you make a comment and put a backlink in it. Same works for forums, but then you can put backlink in your signature. Just make sure you follow that forum's guidelines. Oh, and try to actually contribute in discussion rather than just make comment or post just because of backlink.

Social bookmark is becoming more and more popular these days. So try to write eye catching title on interesting subject and submit your website to dozens of social bookmarking websites. I highly recommend automatization of that process since there are literally hundreds of bookmarking websites.


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Interactive Websites - Top 7 Benefits

Advertising is one of the best ways to add an income stream to your website. Ads for your site come in all shapes and sizes, and from lots of different companies if you choose to go with them, but it can sometimes be very easy to put so much effort into the ads on site that you forget about the fact that content should always come first.

The most crucial point is right at the start of a new website. You will of course want to monetize it and there is nothing wrong with that, but if you find you are spending more time choosing the ads for your site than you are creating fresh content, then you won't be getting as many visitors as you would like to actually see the ads in the first place.

So you see the best way to get a good response to the ads for your site is to take your eye off them and focus on providing other worthwhile content to draw your visitors in. But is there a good percentage of content to ads that you should be aiming for?

There is no real hard and fast rule here, but it's fair to say that if you find you have more ads than you do content, you will need to redress the balance a little. The worst reaction you will get to that is a visitor landing on your site and deciding that it is clearly set up for raking in money and nothing else - and they will leave to explore elsewhere instead.

The ads for your site should really be incidental - they should have their place but when it comes to helping your visitors by supplying the information they need you should really concentrate on your content and think of the advertising as a secondary (but still very important) addition to your website.

It's worth experimenting with the ads for site philosophy to make sure you get the right mix of ads and content in your particular case. Different websites and audiences can tolerate different amounts of promotional efforts, so be sure to note down the results of your experiments to make sure you find the right solution for you.

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Title and Meta Tags

Good search engine optimization includes several factors that are explained in these SEO articles to help you achieve better search engine placement. Most of the advice given can be achieved almost immediately, where as other factors explained will take a lot of your time and effort. If you are serious about SEO then you're on the right track. Please note that the tips mentioned in these SEO articles are used by SearchBliss and some of the information stated is merely our opinion.

Before you begin reading these articles, please keep this in mind. The most important advice I can give you is to build your web pages with your visitors in mind. We have all been to sites that "don't make much sense" as a result of webmasters targeting keywords that they have trouble placing into readable text. You can have thousands of web site visitors each day, but it is useless traffic when they exit your page out of frustration, and they may never return.

Targeting the Right Keywords

Choose the right keywords. This is extremely important. Optimizing a site takes a lot of time, patience, and hard work. Doing this targeting the wrong keywords can be devastating. Find relevant keywords that are searched for often. Make sure you target "phrases" rather than single keywords. For example, targeting "hosting" alone will not help you. There are too many search results. But targeting "web hosting provider", "web hosting service", and "hosting business" will get you more realistic results (and a ton of traffic). Plus you are still targeting "hosting". I would suggest targeting ONE "reach phrase" and TWO "realistic phrases". Three phrases may seem like a lot, but not when one or two keyterms is in all three phrases. When this occurs, things don't get watered down, giving better results.

Let's begin with the "bare bones" of SEO. Title tag and meta tags. Most search engines give little to no relevance to some of these, however, since no one really knows how they are factored by each engine, they are still important steps in optimizing any web site.

1: The TITLE tag

Here is an example Title tag which should appear in-between the tags of your web page(s):

My Business Title

The title tag is very important. Why? Because search engines not only give it value in relation to optimization, SE's use it in their search results. Search on ANY search engine, and you'll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Follow the Google link (opens in a new window) and take a look. Google Experiment

There are 28,100,000+ pages in Google with the title tag

Untitled

So most of the web page links displayed are Untitled. Why? Because who ever built these web pages used an editing program that adds the title tag, and they never changed the title text.

So what should be in the title tag? The name of your business or web site with the "keyword phrase" you are targeting. For example, your business sells "watches". This is a broad search term and using it alone my not work out for you. There are 42,500,000 estimated search results in Google. However searching for the term "Swiss watches" I get 2,760,000 estimated results. The likelihood of your site appearing in the first 3 pages of Google is much more realistic using "Swiss watches". Plus, the keyword "watches" is still present, so you are actually targeting both terms.

Here is a good title tag using this example:

Search Engine Optimization Inc, SEO Tools

Keep it short and to the point. Targeting too many keywords can "thin out" your website's relevance.

2: The DESCRIPTION Meta Tag

Here is an example description meta tag which should appear in-between the tags of your web page(s):

The description meta tag is less important for optimization, but it is still utilized by the search engines. Google for example, will use the web pages body text, image alt tags, and yes even portions of the description meta tag will show at times. The body text and alt tags will be discussed later on in these articles.

So in my opinion, it is important enough to use. The best way to use it is to place your keyword phrase inside this meta tag "once", then split up the phrase and add the keywords again separately. But keep it readable, and avoid too many comas. This can be viewed as "spam", so don't do it or your site could be black listed and ignored by search engines all together. Also, use two sentences maximum and avoid "sales pitches" like "The best shop ever", and so on.

Here is a good description meta tag using the "watches" example above:

Notice that "SEO" and "TOOLS" appear twice, but the second time is split with the term "SOFTWARE" (SEO software being a secondary targeted keyword phrase).

3: The KEYWORD Meta Tag

Here is an example keyword meta tag which should appear in-between the tags of your web page(s):

The keyword meta tag is believed one of the LEAST recognized meta tag by search engines. It carries very little weight when it comes to search engine optimization. However, it is not ignored by all engines. For example, through my own experiment, I have used a single keyword (like spaloof - which means nothing) that had very little if any results when searching for it. After being indexed, SearchBliss had appeared at the top of MSN. The keyword was NO where else on SearchBliss. Only in the keyword meta tag. This says to me that some search engines DO give the keyword meta tag some weight. So as a result, I still use the keyword meta tag.

I suggest adding your target keywords 3 to 4 times without REPEATING THE SAME TERM. This is viewed as "spam". Spam example: Swiss watches,Swiss watches,Swiss watches,... This is more commonly know as "keyword stuffing". It also applies to everything else being covered is these articles.

Here is a good keyword meta tag using the "SEO Tools" example:

Notice that the keywords listed 3 times (SEO & tools) are not only split up using other key terms, but are also never too close together. I do this by adding other keywords/phrases in-between the ones with the target terms. The term "SEO tools" only appears together one time.

There are also several other meta tags like the "abstract", "robots", etc. But I feel that there is no need to cover these. I believe they are not an important part of search engine optimization and have no use in these articles. Build title and meta tags now, then optimize your meta tags.

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It is common knowledge that if you want to be at the top of the major search engine pages you need lots of good backlinks. If you desire to have a successful website then having good backlinks is an absolute must.

The quickest way to acquire useful links is to buy them from successful internet resources. This will ensure you the best in search engine optimization and catapult you to the top of such successful search engines as Google and Bing. It used to be that many web masters and web business owners would wait for natural links to come to them, but now more and more people are buying their own backlinks. It saves them time and money.

Having a good and knowledgeable link strategy is the best tool in any web master's arsenal. When you decide to purchase text links it gives a one way avenue straight to your website, and of course the more visitors you gain the more money you make and the more success you have.

It can be a bit dangerous buying links from venues online. That is why it is vitally important to know who you are buying from and how to do web business the appropriate way. Attracting visitors to your site and getting as many hits as possible is the secret to ecommerce success.

There are many backlink sites that will also let you register for free and try out their services. That way you know they are an option you can trust. You want to be safe and secure when you do online business and these sites know that. They work hard to ensure that you do feel secure at all times and that your personal information always stays completely private.

It is also a good idea to become a part of an affiliate program. This way you can earn additional money with no extra work to you. Earning extra money is a benefit we all love taking advantage of. Check into buying and even selling backlinks today and watch your business grow to new heights online. After all you go into business for the revenue and there are helpful sites that can assist you in reaching all of your goals today.

Go online and research the many options and you might just be surprised at all of the exciting ventures ahead of you. Backlinks can put you to the top of search engines in a snap and with minimal extra work for you. This way you can focus on your business and all of the many aspects of it.


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