It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2017. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.
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Anyone familiar with internet marketing knows that one of the keys to success is driving traffic to a website, sales page or offer. There are many ways to drive this traffic ranging from pay-per-click campaigns to search engine optimization tactics. This article will focus on search engine optimization methods and explain a little known method to obtain marketing software absolutely free.
The key to success in search engine optimization is picking the right keywords. Keywords are the terms that users type into the search engines in order to find relevant websites. Pick a keyword that is too competitive, and your website will have little chance of ranking anywhere near page one in the search engines. Pick a keyword that has no competition and no searches, and you may rank well for that term but see little to no organic traffic. Therefore, before targeting any specific keywords, it is absolutely vital to do the proper keyword research.
Several keyword tools currently exist on the market, but the two that are perhaps the most famous and valuable are Market Samurai and Keyword Blueprint 2.0. Market Samurai is an advanced tool that provides a wealth of data regarding keyword search volumes, the strength of competing websites, analysis of the top ten ranking websites for the selected keyword, and much more. However, Market Samurai can be quite pricey and difficult to learn for beginners.
An alternative is an exceptional tool that was just released last month called Keyword Blueprint 2.0. Keyword Blueprint allows users to type in a general search term like "golf" and the tool automatically returns hundreds of related keywords. Plus, Keyword Blueprint is great for beginners because it takes the "data analysis" part out of keyword research. The creators of the software, Steven Clayton and Tim Godfrey, are internet marketers with over ten years of experience and over $10 million per year in internet sales, and they have designed an algorithm within the tool that automatically analyzes keywords and simply gives a competition difficulty level of "easy", "medium" or "hard." This is a much better option for beginners than trying to analyze spreadsheets of data collected by Market Samurai.
Another benefit of Keyword Blueprint 2.0 is that it is currently being offered absolutely free to the public. Early sign-ups also get access to another free tool, Link Blueprint, which helps marketers get quality page rank backlinks to their websites. These tools are both highly recommended, especially since they are free!
2017 Link Building Tips
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine's and especially Google value backlinks to your website as an indicator of your website's importance. If a large number of webmaster's have decided to link to your content then you must be an important information hub in your target keyword marketplace.
Link Popularity Checker
www.uptimebot.com - lists link popularity for all major search engines.
If you can manage to get a large number of links from similar or complimentary websites that are ranked high by the search engine's then your website should also start to climb the search engine rankings and increase the traffic to your site. Of course the quality of links, the anchor text of the links, the total number of links, the content of the page your link is on, how many outbound links are on the page, and the ranking of the page your link is on are all extremely important factors to consider when developing a linking strategy for your business.
When adding your links to resource directories where you have control over your link remember to utilize all the tools you have available to you to get the most out of the backlink to your site.
Place your keywords in img "alt" tags (if you have an image with your link), link "title" tag, and in the anchor text for your link. You have to remember that when a search engine visits a site that has a backlink to you that they have no idea what your website is about yet. Of course the search engine spider will make decisions based on it's evaluation of the webpage but you can help them (and yourself) out by applying these simple principles to all backlinks you have control over. If you are submitting to a directory make sure you place your link under a category that has your keywords in the title of the category if possible.
You also have the option of "buying" links to your website, a strategy that has worked and continues to work now, but the search engine's frown on this practice and have a tendency to black hole websites involved in "link farming" techniques. It's OK to purchase advertising or to seek out strategic partnerships for reciprocal linking of course but purchasing links for the sole purposes of boosting your search rankings is against Google's Terms of Service.
Trust me when I say Google can tell with pretty good accuracy who is buying their links and who is not. It really isn't that hard to tell and does not require that much analysis to figure out. You can perform this type of analysis for yourself, and you should do this to see what the competition in your market is doing. If you do purchase links make sure these are not the only links back to your site. The search engine's like to see a "natural" growth to the number and quality of your backlinks. Having a couple of high ranking links and no others is a big red flag. Any site that grows naturally will have a pyramidal distribution of links with the greatest number of links at or near the bottom of the ranking ladder.
So you don't want your site to get black holed but you do want to accelerate the rate at which your website climbs the search engine rankings and hence see the benefits of free targeted traffic to your website. The good news is there are several Search Engine friendly ways to improve your link popularity:
1. Write Articles and have them published
The search engine's love content filled web pages since these pages are providing information not just advertising. Writing articles related to your website topic and having them published on high ranking websites is a great first step to building your link popularity.
You may not have traffic coming to your site yet, but these article sites sure do. If someone likes your article a number of these article publishing sites will allow the user to download the article for use on their site. You are allowed to include a resource box with your article which you would obviously use to place a link to your website. Submit your articles to as many article submission sites as you can, they are hungry for your content.
2. Publish a Blog
This is a similar idea to writing articles except that you will have total editorial control of your Blog content. Feel free to weave in a few product and affiliate links where appropriate in your Blog content (something many article sites frown upon). Submit your blog to Blog and Web directories to help build the link popularity for your blog. Make sure you link your blog to your main website so anyone reading your Blog will be able to find you. You can also have your Blog syndicated via RSS to really explode your exposure. Be sure to add a resource box to the end of each article with a link to your website so that anyone syndicating your article via RSS will be able to find you.
http://www.blogger.com - the internet's most popular blogging service
http://www.geeklog.net - run your own blog on your own website with this free php-mysql package
http://www.masternewmedia.org/rss/top55/ - great listing of sites accepting RSS/Atom feeds, or Blog submissions.
3. Submit to Web Directories
There are literally thousands of Web Directories on the internet that will provide you a link to your site either for free, free with a reciprocal link, or for a fee. The most useful listing to have would be in the DMOZ.org directory which is the largest and most respected web directory on the internet. Getting listed can take 6-9 months if at all so you will definitely have to add some other directory targets to your short term plans.
Yahoo! offers an express paid directory listing for $299 USD a year which may be worth the price for your particular website. There are also a number of Quality Free Web Directories that should be on your to do list. Remember to submit to the most relevant category and preferably one with your keywords in the title and link anchor text.
http://www.seocompany.ca/directory/free-web-directories.html - excellent listing of free web directories
http://www.dmoz.org - the holy grail of free directory listings
http://docs.yahoo.com/info/suggest/busexpress.html - information on Yahoo Paid inclusion
4. Purchase links or seek out Link Partners
As long as you are continuing to build your links naturally utilizing the techniques above you can supplement your backlink count with a few carefully purchased links on high traffic sites. This can give you a double benefit of helping you boost your link popularity and also provide you a stream of traffic from the website itself if you have targeted your purchase correctly. If your site is about real estate, consider purchasing links in a real estate directory that has a large amount of traffic.
5. Post in relevant Forums
Search engine's love forums because they are moderated by humans and have a lot of ever-changing content on them. These types of sites are indexed regularly and can be a great place to spread the word about your site and gain link popularity. Every time you post your "signature" is attached to your posting which should contain a link to your site if you have set it up correctly.
6. Provide valuable original content or tools on your website
Writing articles or having unique tools that people would find valuable on your website are great ways to build up backlinks without having to expend effort. If you provide a great tool on your site for free other webmasters will link up to your site without you having to solicit them. The internet is an information source for most people, so give them what they want.
7. Seek Out Complimentary Link Partners
If you find resources that compliment the services you offer on your website, consider contacting the owner's of these websites and trading links with them. Do not make these judgments based on the site's page rank but rather focus on how relevant the other site's content is to yours.
http://www.reciprocalmanager.com - excellent program to manage your links directory
Google Tools (type these into the Google search form)
Allinurl: "keywords" - tells you all sites with "keywords" in their site URL
Allintitle: "keywords" - tells you all sites with "keywords" in the site title tag
Allinanchor: "keywords" - provides a listing of WebPages that contain "keywords" in the anchor text of links on those pages
Link: www.competitordomain.com - tells you who is linking to competitordomain. These sites may want to link back to your site as well (also works on MSN.com ).
Linkdomain: www.competitordomain.com - same as link: for Google, MSN
Five Link Building Tips to Boost Your Website's Popularity
Search Engine Optimization (SEO) is essentially the process of improving the visibility of your website in a search engine's organic results. (Results that don't include paid ads.) The truth is, if you ask 100 marketers for explanation of SEO, you will likely receive 100 different answers. However, no Internet marketer will denounce its importance, and to see your website succeed, it is vital to at least understand the basics.
Put simply, SEO is the process of improving the quality and amount of leads to your website. By employing proven SEO techniques, your site will show up higher in search engine results. For example, when you need information, you use Google, Bing, or Yahoo because you know that is the easiest and fastest way to find it. The information that shows up on the first or second page of results tend to be the most relevant. By using SEO, you can ensure that your website is listed on the first pages of these results, which means you will have more qualified leads going to your site, and in turn, will acquire more customers.
Optimizing your website may involve editing its written content. The main areas to focus on are page titles, keywords, links within your site, back-links to your site and original content.
How It Works
SEO begins when search engines like Google send electronic "spiders" through the web, reading websites and looking for links to original content. Spiders read the web from left to right, much like you and I do. They follow each link they find and send another spider to read that website, and so on and so forth. Search engines store the data spiders find and make it easier for your site to populate search result pages.
The first step to taking advantage of spider capabilities is to make your site easy for them to crawl. This is most commonly done through creating text links that lead to important pages on your website, such as listing them in your Navigation menu or at the bottom of each page.
Before anything else, search engines send their spiders to your site title and description Meta tag to confirm that your site matches search queries. These are found and changed in your site's source code, and should include keywords your target audience may use when trying to find your services. Here is an example of how the site title and description show up in searches:
Your keywords of dentist, or a specific specialty and your location should definitely be included. When writing your site title, don't forget that humans will be reading this in search results - so don't overload it with keyword phrases. Ensure that it makes sense and reasonably describes what your site does. It is recommended that you also try to keep your site title within 70 characters. Though search engines will read your title up to approximately 120 characters, what people see is limited to the 70 characters on Google, and similarly on Yahoo and Bing. Be sure that your title makes sense and does not cut off mid-word. Titles can be individualized for each page and post on your site. Keep it relevant to the page with the appropriate amount of keywords.
What About Keywords?
Keywords are also important in the copy of your website - make sure your sentences describe your practice and explain what you do while using phrases that people would use to search for your site on Google or Bing. Think about how people search. They would be likely, for example, to type in "Denver dentist" or "Chicago Endodontist."
Since spiders crawl your site from top to bottom, your first few sentences should include your practice name, your location, your specialty, and words like "trusted" and "professional". Remember that visitors to your site will still read these phrases - so filling the copy with too many keywords can become confusing and un-natural. Read your copy out loud to yourself before publishing and make sure it makes sense and flows. Filling your site with too many keywords is also easily detected by search engines, and can result in lower search engine rankings because they consider this "spam".
Links within your site are very important. As previously stated, on your homepage there will be a number of links coming from your main navigation menu to various areas of your site. Links are important throughout your site, and the best SEO includes a balance one link per every 120 words on average. For a page on your site to be as visible as possible to search engines, be sure to include links to other areas of your site.
The process of back-linking is rather simple, but can take time. It entails making sure your site is linked on other websites, which shows the search engines that you're credible, and will result in more spiders crawling your site, which means higher rankings in search results. Certain credible back-links can be created through social media platforms and article sites where you can publish original content. The most valuable back-links, however, are links back to your site from other high-ranking sites that have a lot of consumer engagement. For such a site to link back to you requires time cultivating a relationship through, for example, timely comments on the content or blog of their site. The point is that the people behind other websites need to see yours, like what they see, and post something about your site with a link back to you. Never use "link farms", and be wary of companies that simply link all of their existing clients onto each other's sites.
Content is King
It's been said a lot, and is absolutely true. The best ranking sites have original, informative, relevant content. Recent updates over the past year from Google in particular have started rewarding sites with original content that is updated frequently. What may have worked in the past for sites maintaining a high search ranking no longer work. (For example, keyword stuffing or copied content.) For dentists, case studies and recommendations for patients can make for great content. At Engage Dental, we work with many dental professionals to create a content strategy that is relevant to your practice, and individualized to your personal character and distinctiveness. For example, at Innovative Dental Specialists, photography is a great passion of one of the doctors there, and so we include posts of her local photography.
This article simply touches on the basics of SEO. SEO is always changing, and Google tends to release updates on how their spiders crawl sites quite frequently, so for best results, make sure you are keeping up with these updates and not letting your site get pushed to the bottom of search results. The most important things that Google is always looking for is original content, a balanced use of keywords and appropriate links. At Engage Dental, we work hard to customize sites that showcase your professionalism and your character, following "white hat" SEO practices that keep your site visible to search engines.