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They are efficient assistants for webmasters in analyzing and evaluating websites, and can help them improve rankings in Alexa. We provide ten great SEO tools for optimizing traffic and ranks for webmasters.

According to the survey results, 60% of website accessing amount is made through search services (search engine) and over 90% of web users only click on the first search result. If your website appears at the top of the results list, it would be much more likely to attract accessing of users. This shows the importance of optimizing websites in order that search services find it easily - which is known as the term SEO (Search Engine Optimization). If this phase is done correctly and perfectly, SEO can help you increase both the number of users and site traffic.

SEO is the work which required much effort and time. Although the market has advanced tools with high prices, but there are also totally free tools that can help you (webmasters), save effort.

1. Google Webmaster Tools:

Google always provide their real fans with totally free but worthwhile applications and Google Webmaster Tools is one of them. This is an online service (account required) that provides a detailed report about the "visibility" of your website in Google, such as the state index, broken link, site accessing queries and many features which help webmasters improve the visibility for websites in search engines like robots.txt setting and sitemap. It can even check malware and speed of access to your website.

2. Google Analytics:

Another tool from Google that almost all current webmasters know: Google Analytics (GA). GA is a tool for monitoring and analyzing website. In this case, GA requires you to embed a script into your web page - only webmasters can do this. For a valuable achievement, GA supply the statistics of website accessing, it helps you analyze important aspects of website content and users so as to have the appropriate strategy.

Two free tools from Google show you how Google look at your website as well as how to take advantage of this number-one search service.

3. Yahoo Site Explorer:

Creating links is an important part of improving rankings. There are a number of link analysis tools such as Link Diagnosis, Link Assistant and Backlink Watch. However, there are no tools which can work as efficiently as Yahoo's Site Explorer, it not only find links referring to your website but also make an order list by their importance.

In addition to link analysis, Site Explorer has a feature to help you improve SEO ability for Yahoo's which is similar to Google Webmaster Tools.

4. Microsoft IIS SEO Toolkit

This SEO Tool is a big one of the giant corporation Microsoft. This tool is only installed on the IIS 7 Web server, but you can use it to analyze any remote site (no web server running on IIS 7 is required and it can work with Apache web server running on Linux).

IIS SEO Toolkit consists of the Site Analysis, Robots Exclusion, Sitemaps and Site Indexes that allows you to analyze detailed website and offer suggestions, robot and sitemap editing tools. With the Toolkit, you can make your website content much friendlier with other search services.

5. Sitemap Generator AuditMyPC:

To climb up to the first page of search engine, your site should become familiar to services like Google search engine. An important method for this is to create a sitemap to your website and show itself to search services.

There are many tools to create site map, of which the AuditPC Sitemap Generator is probably the best: it is an online service which can run in the browser (Java required) and an unlimited number of Web pages.

6. SEO Toolbar:

The additional libraries for Firefox provides a complete SEO kit on a toolbar, including the rank test (Google PR, Alexa Rank), website and keyword analysis, competition website comparison and many other useful features.

Google also has a similar tool for users of Google Chrome browser: Site SEO Tools extension. This open Chrome Library gives you general information about the SEO of the website in a window.

7. Yahoo YSlow:

This is in addition plug-in to of Firefox integrating with the Firebug tool. YSlow analyzes web pages and information in the web page elements and offers recommendations to improve speed as well as providing tools for speed analysis like JSLint or Smush.it.

8. Xenu Link Sleuth:

This small application runs on all versions of Windows (desktop environment, not server environment). It is well designed and easy to use, it has the ability to quickly detect broken links (error 404) in your website. Therefore, Xenu provides you much useful information to help you in search engine marketing.

9. SocialMention:

This online services search in blogs and small blogs, forums, question-answer pages, social networks, calendar events and news to calculate information related to your brand or keywords you enter.

10. Website Grader:

This online service measures website marketing performance. It gives a score based on information such as website traffic, SEO, website popularity in social networks and other technical parameters. It also offers basic tips to improve web promotion.

Here is a quote from an expert: "... SEO cannot bring immediate results. It can take months or even years to put a website in high rankings in search services. People who want to do SEO job should be patient and interested, they have to explore new techniques and earn knowledge to succeed. "

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18 - The magic number?
Search engine optimisation experts who have studied page rank vary in their calculations, but there is a magic number in the range of 18 - 20 that they come up with. What is this magic number?

Well, it is the number of themed links from a page ranked page that you need to get the same page rank on your site. So get 20 links from PR4 mortgage pages and your own mortgage site should also get a PR4, for example.

There are loads of "ifs" and "buts"! The page should have no more than 50 external links and should be closely themed. More external links increase the number, less decreases it.

Does this hold water?
Does this work? Well, looking at the page rank calculation in a very basic way and you receive 85% of a share of the page rank of the pages that point to you. So if 1 PR4 page points at you and that only has your external link, then you get 85% of that PR4 (about PR3.4). If that page has 2 external links, then that share is halved.

Apply that to a link exchange directory
So look at the typical link directory page. Say 40 external links on the page would mean that on a PR4 page, the links value is worth 1/40th of 3.4. But most links directory pages are lucky to have even a PR1!

Looking at the maths again, if you accept 100 exchanges with links directories with page rank 1 pages and each has 40 outbound links, then you receive back 85% of 1/40th of a page rank of 1, 100 times. Work that out and it seems quite good - it would indicate a low Page Rank of 2.

Getting a Page Rank of 2
Going back to the magic number 18, the same experts also state that about 105 links are need to get a page rank of 1 above the donating site. So 105 links from PR1 sites should give you a PR2 - agreeing with the formula calculation above

Surely double that number for a PR4? Well, actually no. The experts calculate that again the magic number goes up by a factor of around 5 to increase the ranking to the next stage, so around 500 - 600 good PR1 links give a PR3 and 2,000 to 3,000 PR1 links give a PR4.

What does a link exchange need?
So, what does this mean for the average link builder? Well, trying to find a good number of links from directories is difficult enough, especially when the pages must be themed and must be at least PR1. When many link directory pages are less than PR1, the maths really gives us huge figures and makes frightening reading.

But, the result is that to get a decent page rank through link exchanges would require literally thousands of link swaps through highly themed sites with at least a page rank of 1 with no more than 40 external links per page. Difficult enough to find a couple that fit this description. But 3,000 of them?

I think not. That is why I just delete every link exchange request without looking at them.


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Most everyone will agree, if you are going to do business online, you need your own web site. It can be a mini-site or a full blown multi-page site. These days, maybe you just need a blog as a web site. Find out what you need to know to build your own web site, get web hosting for that site and start your online business right.

If you are serious about sustaining a long term home based internet business, you should have a web site of your own. Having your own web site will give you much more flexibility on how you approach your online business as well as provide you with a means to give your web business a presence on the internet. Having this presence and making yourself known on the internet will improve the level of trust you will receive by your potential customers.

Having your own site may open up many possibilities that you could never have imagined. For the many who embark upon their own web site adventure, it becomes a learning experience with no equal.

Your web site will take on a personality of its own and be the front door to your online home business. You may see it as a very patient friend, waiting calmly for you to discover some little hidden function, which opens up a whole range of entirely new possibilities, and starts your thoughts racing - thinking about how to capitalize on that particular feature.

You may get a little careless, or get too relaxed with it, then bam! Right between the eyes - you end up with a big problem. But, building your own web site for your online business is fun, can be profitable, and most certainly can feed that creative flair in all of us.

The first thng to do when starting your web site is to pick a domain name. The domain name will be something like yoursite.com. A domain name should be researched carefully. Its best to have highly searched for keywords in the name. A neat and free tool to help you pick a domain name is The Domain Twist (http://www.bizweb2000.com/wizard). There are many places to get domain names. I prefer http://www.godaddy.com (Godaddy.com) or http://www.netfirms.com (Netfirms) for domain name registration. Netfirms currenty has a promotion to receive a 1 year domain registration for $4.95.

You can also use Wordtracker's FREE trial to give you keyword ideas: http://wordtracker.com

Searching Google at http://www.google.com will give you an idea about competition for any particular keyword.

Use Overture's search box to find how many times your keyword was searched on last month:

http://inventory.overture.com/d/searchinventory/suggestion

Once you have a domain name you will need a web site hosting account to host the domain. Web hosting accounts vary significantly with disk space allowed, bandwidth, number of supported domains, and other important considerations. Most annual hosing accounts that would be more than adequate to run your online business will cost between $6 - $10 per month. Currently, I recommend Bluehost ([http://www.theonlinebizplace.com/bluehost.htm]) and Hostgator ([http://www.theonlinebizplace.com/hostgator.htm]) web hosting accounts. Both have recently received performance awards and they have very competitive hosting plans for your web site. When selecting a web host, pay special attention and compare capability like PHP support, MySQL database allotment, subdomains, script support and others.

The next thing that you need to do is build your actual web site. I am not an html or javascript programmer per se, but I can do minor html programming/editing with a good editor. I like Coffee Cup or HTML Edit for small jobs and one page web site editing. You can also use a template to build your actual web pages. You can find them all over the internet for free.

http://www.ibdprince.com - has all kinds of webmaster goodies, including really great looking CSS templates.

http://www.diyminisite.com - templates and videos about mini site creation - click the "not yet a member" link to join. It's FREE. Then go to the download area and pick what you need.

My absolute favorite for program for building web sites though is KSEO Site Builder ([http://www.theonlinebizplace.com/KSEO.htm]). This is a PHP script that you install on your web host account. The script provides you with a real easy rich text html editor. It also has tons of features that optimize your site for the search engines.

Get a FREE copy of "7 days to Massive Web Site Traffic" at http://www.seoelite.com. It outlines the steps to a web page that can rank high in the search engines, and even goes beyond just your web pages, to tell you "the rest of the story." I thoroughly enjoyed it.

When you get ot the SEO Elite web site, scroll through the sales pitch, then close the page. The "7 Days" popup appears. It sounds like a lot of trouble, but believe me, it's worth it.

Don't load your site down with slow loading banners and images. Use low-res images that have been optimized for use on the web.

Write your web site page content, commonly referred to as copy, then play editor: write, hack, rewrite, rewrite, rewrite, until it is crisp, clear, to the point, and utterly understandable. Repeat your strongest point or benefit a number of times (at least three). Some people just don't get it the first time or two. Spread your text out a bit. Don't double space, but use very short paragraphs, and lots of headings with some space between the heading and the paragraph.

When you put together your web site, target your audience. Don't talk about network marketing to veterinarians. They may be interested in network marketing, but they probably got to your site via a search for a pet animal product and that's what they're looking for. When you know your target audience you can be sure not to speak (write) above their heads. Use words they will understand without Webster's help. You may get by with writing a little below their level, but never above it.

Keep your fonts constant throughout your site. Variety may be the "spice of life" but can really look lousy on a web page. You can vary the size a bit, and throw in a little color, but stay conservative with the type style.

Know your target audience, and be sure not to speak (write) above their heads. Use words they will understand without Webster's help. You may get by with writing a little below their level, but never above it.

Highlight important selling words and phrases with bolding, italics, underlining, and color. Just don't overdo it.

Don't forget, purchases are never made on logic, but on emotion. Use copy that is designed to trigger an emotional response, such as a sense of loss, one of the strongest: "If you wait, this offer may no longer be available at this price. Get it now at this ridiculously low price, and it's yours forever."

Once you have your web site built you will need to upload it to your web site host. A good and free FTP program to use for uploading and downloading to and from your host is SmartFTP. When you upload your site, you must upload the index.html file, any other linked HTML files, all the graphics files and any external CSS or Javascript files you may have created.

Once you are online focus on driving targeted traffic to your web site by writing articles, getting backlinks and Search Engine Optimization.

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Brad Callen Keyword Elite is a keyword software that provides new automated tools to help both search engine marketers as well pay per click marketers hunt for better profitable keywords and improve their return on investment. Keywords are important whether you are planning an SEO or PPC campaign. Knowing which keywords to target can determine whether you make a profit or a loss in your online marketing efforts.

Brad Callen, the creator of Keyword Elite has provided a lot of online marketers the opportunity to automated the tedious tasks of researching, monitoring and analyzing keywords easily with one single keyword tool.

Previously, I was doing it with excel spreadsheets and it has helped me save a lot of time by automated tasks such as creating keyword lists, analyzing keywords for use with SEO and PPC campaign.

Keyword Elite can also monitor your AdWords ads as well as those of your competitors to determine whether they are profitable or not. The idea is that if your competitors are running their ads continuously for a long period of time, it most likely is profitable since unprofitable keyword would have been cut.

Also with the help of this software you will be able to determine the link popularity of the top ten sites in Google for your keywords.

This software also allows you to identify the different strategies of other sites and why they rank number 1 in Google or Yahoo and formulate the appropriate keywords and backlinks that will be used to optimize your web page.

You can certainly do what keyword elite does manually on your own using Excel spreadsheets like what I used to do. However, it is tedious and labor intensive. It is much more effective and cost efficient to let software handle it so you can concentrate on more important tasks such as marketing and launching new SEO and PPC campaigns.

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If you are looking for the ideal online storefront for a service or product for sale you will certainly benefit if you're able to rely on the services of the professional web development agencies. They are able to create a website that is able to offer the desired functionality, feel, and look to help achieve the desired business goals. Website development is likely to include a range of stages, which might include:

Website Design: A high-quality Web design is likely to need a great deal of thought in relation to the site architecture and appearance. If effectively designed, a website is certain to help with increasing the online visibility of a business. Compelling content, images, and design elements all need to feature in a website that is designed and targeted at the right demographics. It should be able to combine the right level of attractiveness and functionality for a very easy to use and understand website.

SEO: Once a skilfully design website is launched it is highly beneficial if the necessary search engine optimisation strategies are put in place. A well planned marketing campaign is necessary to help attract the desired visitors in the hope of generating sales from the products or services available on the website. A well-rounded web design company is likely to be able to offer services relating to organic link building, social media integration, content and reputation management, and many other practices that are able to improve on the online visibility of a website.

E-Commerce Tools: If you are likely to be selling your own products or services online it will be highly beneficial if a website is able to integrate the required e-commerce tools needed for accepting credit card payments. A wide range of online payment processing services and shopping cart options are available, so you should have the option of locating the most desirable payment service to match the needs of the customers.

Complete Integration: In certain circumstances it can be beneficial to have a complete bespoke web design that is able to integrate certain elements of an existing computer system into the operation of the online website. A skilled team of programmers is able to write custom code to offer a website that is able to match the specific requirements of your individual business.

All in all, a high quality web design service is able to create an online presence that is able to entirely focus on your individual requirements in relation to website design, search engine marketing, and including the necessary e-commerce solutions.


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There has been a great deal of emphasis on entrepreneurship and the need for more and more entrepreneurs in the region to help create jobs for the future of the region. There is also a lot of enthusiasm and encouragement for new entrepreneurs - but are we forgetting something? It is great to have the "spirit" but is spirit enough? Do our prospective entrepreneurs know how to take their dreams from the idea into effective operation? Is business planning over emphasized or is it enough? This article will offer an opinion and try to answer these questions and offer a suggestion on what is missing. It is the author's opinion that Project Management is the missing link that could make the crucial difference between success, challenge, and even failure.

The Need for Entrepreneurs

Various sources and global studies show that small & medium organizations/enterprises (SMO/SME) have huge contributions to economies around the world in term of gross national product and employment. Studies in the Middle East show that SME contributions in our region are lower than developed countries. However, many in government and private sector leadership recognize the need to change this in order to deal with the tremendous challenge of the needs for job creation across the Arab World.

All of private or government initiatives share in playing a role to promote the "spirit of entrepreneurship," but is spirit the only thing that we need? What is missing? Let us say someone quit his/her job to become an entrepreneur, then what?

There are too many challenges facing an entrepreneur today - some of it is legal structure and regulations. Other challenges are related to the fear of failure and the stigma associated with that. Even if we overcome the fear of failure we will encounter the challenge of availability of capital. With capital resolved or at least somewhat resolved, do we have the right infrastructure to help the entrepreneur launch the business? Do we have the necessary support? How about beyond the launch? The support that is available (business / cash / logistics / management / etc.) is available for someone following a dream, but only to realize that realizing the dream is much more challenging than expected. How do we help the entrepreneur or the small business owner sustain and grow?

Business Planning

Most, if not all, venture capital, foundation, and other sources for funds --- in addition to business schools and MBA programs focus on a business plan as an essential deliverable / requirement to seek funds or start a business. Here we ask once again: Is the business plan enough? It is our view that a 'traditional' business plan is not enough. Quite a few business plans, that we call 'traditional', focus on the business aspects with a heavier focus on operation of the business. The question is: Do these traditional business plans provide a proper focus on the venture (most call a "project") from idea to launch of the business?

The Missing Link

It is interesting to point out that many call a new venture a "project", as we mentioned in the earlier section. We like the word "project," but most definitions of the word "project" mean something that is temporary. So is the venture temporary? We hope not! So is the word 'project' the wrong one to use? Yes and No. The business is not a project; it is a business, a venture. So to be academic, the word "project" is not the proper one to use for the new business. Let us call it venture or business. Yet to launch the business is exactly what we call a project - the launch project is to take the venture from the idea to operations. Our objective here is not to get into an English lesson; rather we aim to define the proper use of words in order to have the proper context and fully understand the missing link. So what is this missing link? Well if launching the business is a project, then how do we manage it? Where is Project Management in managing the launch? The next section will provide a methodology to follow in launching the business.

A Proposed Sequence

Our proposed model will focus on the venture launch from idea to initial operation, using the missing link - Project Management. Future articles could focus on the use of Organizational Project Management to help build and sustain a small business and grow it.

The proposed model, which is derived from Customizable and Adaptable Methodology for Managing Projects™ it isa project life span model that divides the project life span into three distinct phases; which we explain here.

Business Concept

The business concept is a crucial phase of the project that spans a period from the idea for the venture until an initial decision to go ahead and encompass a feasibility study. The idea owner is likely to be the entrepreneur who has an idea for a business that could be a passion, an income opportunity, filling a need, fixing a problem, among other drivers for the business.

This is the time for dreaming, but one has to be careful that the dream is realistic and it is possible to achieve. It is highly risky for someone to launch a new venture without proper understanding of the challenges and opportunities, although one could argue in rare cases that spontaneous action could also result in good profit.

Therefore, the entrepreneur (small business owner to be) has to study the feasibility of his idea, and for this we think that existing business planning techniques are very important to use at this stage. However, in addition to the focus on the financials, competition, market demand, operation and other factors, the entrepreneur needs to also think about Project Management including proper Project Management planning. Proper Project

Management planning includes understanding of the stakeholders and their expectations and requirements, setting realistic time and cost targets, have a fair understanding of the project and venture risks (threats and opportunities), in addition to other factors.

Development of the Business Concept

The earlier phase emphasizes the feasibility study and the requirement for business planning. With the business basics in place, Project Management will become more important and the entrepreneur becomes a project manager.

So what do we do now? The project manager/entrepreneur needs to think and act per two aspects, two sides of the same coin. On one side he needs to think about the project from idea to initial operations, but he cannot ignore post project completion, which would be leading and sustaining the business (operations).

For the project aspect, the project manager needs to put in place all of the requirements in details for launching the business, including defining the success factors, time line, required resources, licensing, legal, financial/funding requirements and alternatives, regulations, budget for the launch, time line, communication with stakeholders, procurement strategy, in addition to risks identification, assessment, and management. All of these activities focus on planning to taking us from the idea through project completion but primarily to produce a detailed plan that would give us the necessary information to make the final decision on whether we should continue with the venture or not. This detailed plan is used extensively in the next phase.

For the business aspects, the project manager needs to start planning for operation readiness; which means identifying all of the things needed once the business is operating; such as financial control, human resources, policies, operational processes, in addition to marketing and business development. If the venture is not for profit, it would still require most of these activities but may be with the addition of the needs for volunteers and volunteer management or the need for sponsors.

Project Delivery (Launching the Business)

With a plan for the project and a plan for operation readiness, it is time to start implementing the project leading to initial operations. In this phase we implement the activities that we identified in the detailed plan. For example, in the plan we specified we need a permit, then it is time to do the activities necessary to obtain the permit. In the plan we defined the need for a marketing plan, it is time to define the marketing plan and develop the necessary collateral, whether print or online.

Therefore, the primary purpose of Project Delivery is to perform all of the activities necessary to produce the required deliverables that would be critical for the successful launch of the new business and start initial operations.

Throughout this document we discussed "initial operations" and "operations" as two independent terms and this is intentional. We use initial operations to define the period of time that starts with opening our doors as a business or a not for profit organization. We call it initial operations because as we start to offer services we might recognize that forms need to be adjusted, some documents might be missing something, among other things that might not go as well as we planned.

Therefore, initial operations will allow us to make the necessary refinements before we go into steady and normal operations. In some situations, we might eliminate initial operations and go straight into normal operations. In other scenarios we might have a "soft start" as an initial operations period, which we might call also as a pilot period / trial period. Which approach to take, it all depends on the nature of the business and if it allows a trial period / initial operations or not.

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Starting to build links can be a daunting task when you don't really know where to start. Don't worry though, because it's not really that hard once you have a solid system in place.

So what are some of the more popular ways of building links?

Here are a few of them:

  • Writing and submitting articles to article directories such as EzineArticles.com
  • Using Web 2.0 and Social Media, publish content with links pointing back to your site.
  • Commenting on blogs with the 'dofollow' plugin enabled
  • Submitting to website directories - the good ones!
  • Paying for links - be very careful with this unless you want to get penalized by Google
  • Link exchanges - "I'll put your link on my site if you put mine on yours" - be careful with this one too.
  • PAD Software submissions - distributing shareware across different download sites with links back to you.
  • Blog networks - networks of blogs you can publish content to, with links back to you of course

Now those are just a few of the ways to build links to your website, but you really don't need more than a few, say 2-4 maybe. At least that's enough for me and I have almost all of my websites at #1 for my keywords.

Here's an example of how you can use this as a system, combining a few of the above methods.

  1. Submit your website to the 50 top website directories
  2. Comment on a few dofollow blogs
  3. Write and submit 10 articles to the top 5 article directories like EzineArticles.

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Your website. The first page of Google. For hundreds upon hundreds of keywords.

Gulp.

Not only can it be done, it is just waiting to be done. And how it gets done is through an amazing amount of hard work.

Keyword research finds the hidden gems in any business category. Keywords stay short (two or three words) for the bigger traffic volumes, then go long tail for the buyers.

Keywords then need to make sure they've been "friendlied." That just means it takes the search engine edge off of them and gets more of what people really type in (a particular trick picked up after about two decades on Madison Ave I suppose.)

Those keywords are dragged kicking and screaming into the headlines of articles just like this one and then are published around the world in a very chaos-enduced order. The links back to your site are carefully regulated to optimize for different key phrases and show a depth of 'need' for your site out there.

A Google happy face goes here.

Those articles out there generate nice chunks of traffic and so it is time to create a term I think I may have coined which is "blog sized bites." Those are chunks of your articles reworked and refreshed using...YOU GOT IT...the keywords that were left on the cutting room floor.

Now the results start happening. The click throughs at the article sites. The click throughs from the indexed pages.

Now the fun begins.

Now the mining for more can begin in earnest.

I live for this.

I munch it and kiss it and romance the stuffing out of it 17 hours a day because THEY KNOW AND I KNOW that I can get your website to the first page of Google in my sleep because none of us ever sleeps.

And that is what it takes for the best of the best internet sites to get to that happy happy Google page one.


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In the Internet marketing world there are several essential search engine optimization software tools available for purchase on the Internet. The best of breed SEO software tools allow the user to learn how to identify niche markets by generating and analyzing relevant organic SEO keywords for products for sale on the Internet. These software tools allow the user to learn how to optimize a website and target or qualify the consumer by identifying high-traffic, high-converting, keywords and phrases the consumer is searching for when using a search engine like Google, Yahoo!, or MSN. Learn to identify what the consumer is searching or buying for and sell more product!

SEO software programs interface with Google, and other databases, and gather large amounts of SEO data based on user keyword parameter queries. The data generated and analyzed from SEO software programs are used to create an organic keyword list, which are usually targeted to niche market segments. The niche target market keyword list is exhaustive for keywords and phrases which the consumer is likely to search for when using a search engine to query information. Keywords can be filtered and analyzed to produce the most relevant organic keyword content for a website, and an SEO campaign, and other Internet marketing projects such as AdWords and AdSense.

SEO is very complex; however today's SEO software simplifies the process significantly. SEO programs generate and analyze keywords for on page and off page (website) SEO elements. On page elements include: keyword in title, URL, description, and header tags. Off page elements primarily involve building back links to a website. Back links are simply links from one website to another. Generally, the more quality or relevant back links to a website the better the website's search engine ranking. The results of learning to use SEO software is high website visibility, high-quality traffic volume, and greater conversions.

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Email Opt In Lists are the next step in your internet marketing journey. Creating a list of potential customers within your niche, will increase your sales in leaps and bounds. You might have to wait a couple of weeks longer, but the end results will be far better. Furthermore, email opt in lists, allow you to advertise different products to the same individual over a period of time, so you're not limited by just one product.

What are email opt in lists? They're basically a list of email addresses that you collect when visitors to your website sign up for freebies that you offer them. Ever notice those, Sign Up here and receive my FREE thing-a-ma-jig? Well that's somebody building their email opt in lists.

Before we look at how you will create and use a list, let us look at the life-cycle of website visitors. The average visitor will hit your landing page after being directed through one of your backlinks. You will then try to direct this visitor to a sales page through a hop-link where hopefully they will make a purchase and you will get a nice fat commission.

Here's where email opt in lists come in to play. Rather than forcing your traffic to make a purchase decision, you offer them something for their email address. You see, it is so much easier for somebody to type out their email address than credit card number.

Here's the bottom line. Even though your traffic may be engaged by your website content, and very interested to know more, when they reach the purchase point, many of them may be scared away never to return. These same visitors however, will easily give you their email addresses and so be reachable again. You must remember however, that you need to offer something of value to your visitors in exchange for their email address.

Email opt in lists therefore give you a much larger advantage because they capture a larger portion of your audience and allow you to contact them in future. If you build a relationship with your list, you can then start recommending products, and depending on how much trust you have built they will begin to buy from you.

While creating email opt in lists are hugely advantageous to your marketing campaign, you will realize that once your list has more than a few people, manually emailing them is going to get pretty hectic. Auto-responders allow you to save plenty of time by automatically sending emails in a pre-determined sequence to your subscribers at pre-determined intervals.

While you now know how advantageous using email opt in lists can be, to truly be effective, you will need to learn how to offer something of great value to subscribers as incentive for signing up. Without this nobody will sign up. Knowing how to become friends with your list is the next step, and knowing the steps to building an effective relationship before you start selling is vital.

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You can use a blog as blog advertising. Blog advertising is a cross between blog and an ad. You are probably familiar with the concept of an Ad Blaster, which blasts out an ad to thousands of search engines and FFA sites. Blog Blaster works much the same way, virally transmitting and linking your blog to thousands of other sites who will also want to link back to you.

It is no secret that blogging has become a powerful form of self-expression as well as promotion. Usually defined as a frequently published, chronological publication of personal thoughts, web links and information, the blog is the Internet expert or guru's best friend. It is a persuasive literary form that can be used to expose the flaws of your competition, raise enthusiasm for your topic and help establish your credibility and reputation as a seller or provider. Automated published systems simplify and accelerate the publishing process.

Using these programs is very easy and it only takes a few minutes. You simply insert your blog into pre-designed template and choose your blog advertising category. You press a button and your blog advertising is then posted to thousands of blogs that will be glad to have your link on their site because you message is relevant to their subject areas. This of course can boost your rankings.

Currently there are millions of blogs on the net. Blasting systems like Blog Blaster automatically places your blog advertising on millions of blogs that pertain to your topic. This is a way to exponentially increase your site traffic as well as sales. In many instances people who have used this type of article header distribution software have increased their targeted traffic so much that they have ended up with in one of the top three rankings on the Google search engine.

Unfortunately, Blog Blasting, also known as blog spamming can get your site blacklisted and is therefore a high risk form of SEO.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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In this article we are going to explore link building and creating both proper one way link building and link exchange campaigns. While the content of your website is one the most important factors in search engine placement and ranking, it is also extremely important that you obtain high quality relevant inbound links over time if you want to retain those high rankings. Getting a new website indexed is not really an issue anymore, but appearing for your keywords in search engine results is a completely different story. Link building campaigns, which are also a part of the indexing process, have to be done in a very specific manor or your website could suffer a penalty and drop out of search results entirely and be placed in what is commonly being classified as the sandbox. Although this sandbox effect has not been completely confirmed by any major search engine, most new websites seem to have a very difficult time appearing in top ten search engine rankings for there chosen keywords in the first 6 months of creation, unless very strict guidelines are adhered to.

There are basically two different types of links, one way links and reciprocal links. There are other more complex link building techniques but the first two are the major types that anyone with a website can get without treading too closely to the out skirts of the sandbox.

Reciprocal linking is basically a link exchange between two websites. Website one places a link to website two, and vice versa, and can consist of a text link or image ad between each website. However in recent months these types of links are being considered less valuable than a one way link by search engines. You might be asking yourself, "Why bother then?", and of course that is a great question that deserves an answer. In the past a reciprocal link was simply counted as a link by search engines no matter what, so what began to happen over time was that totally unrelated websites exchanged links to manipulate search engine results. For example, a website about exotic cars was exchanging links with a website about house painting just to gain a link.

Search engines have evolved to the point that they now realize that a person searching for exotic cars probably doesn't care about house painting, so this type of link exchange is heavily discounted. Search engines want to provide the best possible results in the top ten to there users, and as such a website with a few good relevant inbound links will now out perform a website with many irrelevant links. What this boils down to is a reciprocal link can still serve a purpose towards not only getting qualified traffic to your website but also search engine consideration if the two websites that link together are related in some way. An example of this would be if the exotic car website exchanged links with say an exotic truck website, or the house painting website exchanged with a home renovator website.

Not only will web surfers of both websites probably click on the link exchange, it will be a more qualified lead as they are both in the same type of niche category and search engines will recognize this. The easiest way to obtain this type of link is to visit the Open Directory Project located at http://www.dmoz.org, and type in some keywords related to your own website. The Open Directory Project is considered an authority to search engines so when the results are returned take note of all the categories, sub-categories, as well as websites it considers related to your search term. Then type in these new search terms into any search engine, draft a short and simple e-mail to the Webmaster of each website and request a link exchange. You will not always get a response back, but as stated earlier even a small amount of related reciprocal links are worth the effort for search engine rankings and valuable qualified leads.

One way links are external links from another website that point directly to any web page on your website and without any reciprocal link back. These types of links are more valuable on the whole than reciprocal links, and a quality one way link from a related website is considered a huge vote of confidence towards your website content to search engines. As such your search engine ranking placement will drastically improve as search engines start to consider your website an authority. Sources of one way links are forum signatures, commenting on blogs, web directory listings, and social book marking websites, just to name a few. As stated earlier though, these links have to be obtained in a very specific manner so as to look natural to search engines and obtaining too many one way links to your website all at once will most probably result in a search engine ranking penalty and hurt your link profile.

Now that we have discussed the different type of links and how and where to get them, it is time to build your link building campaigns. In obtaining both types of links you have to choose very carefully how and where your link will appear. As a rule of thumb you should only pay for links on quality websites, and avoid link farms, but if you are unsure which is which, avoid it altogether until you have a little more link building experience, as certain paid links are heavily discounted and can also get you a search engine penalty, and off to the sandbox your website will go. Link farms are basically websites or web pages that contain more than 50 external links on a web page and have little to no actual content on them.

This rule does not include web directories however, as most are legitimate seo-friendly web links contained within neatly organized categories that include a description for each web link, which actually makes up the content required by search engines to be considered legitimate. As there are many web directories that currently accept free one way links, we will now cover exactly how and what to do when submitting your link to them, as well as where to get the best free directory list below.

First you have to obtain the free directory list at info.vilesilencer.com. At the time of this posting they had a list of over 400 verified non-link farm non-reciprocal seo friendly web directories varying in page rank that are downloadable on an excel spreadsheet. Now open up Notepad or WordPad and fill in the details of your website as written below and then save the file.

Title (Anchor Text) - This should be based on your primary, secondary and third set of keywords. It is recommended that you use at least 3 titles and submit to the directories using 60% your primary keywords, 30% your secondary keywords and 10% your third set of keywords. Submitting in this manor should prevent search engines from considering these one way links as link spam and applying a filter. Try not to use unnecessary capitals because directory owners do not like them.

Description (Web Content) - This should be written in the third person with a call to action using your keywords, but not a keyword stuffed sales pitch. It is recommended that you have a least 3 descriptions consisting of 250 to 300 characters and tailored to your above selected titles. Submitting a well written description will not only improve your chances of being accepted to the directory, but will also assist the directory owner by providing him or her with the required web page content.

Keywords - Some web directories accept Meta keyword information so you should make a list that includes 3 to 7 of your most important keywords or keyword phrases.

Visit each of the web directory links provided on the excel spreadsheet and when submitting pick the category that best fits the description of your website and copy and paste the information in the file you saved earlier. It will speed up the submission process and eliminate things like spelling mistakes that are sure to be rejected by the directory owner. As stated earlier your link building campaigns should be done over a period of time as directory submissions are a part of a long term strategy, and getting too many one way links at a time looks like spam to most search engines.

It is highly recommended that you only submit to 5 to 10 directories a day as some have almost immediate acceptance, but most higher page rank directories take longer to get listed because of a back log of submissions. Once you get used to submitting you should find that it takes you no more than 2 minutes for each directory and your link building campaign will be finished with 6 weeks with a total time invested of approximately 15 hours.

If that seems like a little too much time invested on your part or you just want to simplify the whole link building process, we have recently partnered with G-Lock software to distribute a Free Directory Submission Tool that speeds up the process even further. Each directory submission takes less than 15 seconds each, after you set up your link building campaigns, and it follows each of the tips we covered above automatically.

It will also track and report on which directories you have submitted, how many are still pending, and how many have listed you and what anchor text was used for the listing. If you would like more information on this free directory submission tool visit One Way Links to download your free copy or to view a complete tutorial of the free directory submission tool in action, and don't forget to submit your website while you are there, it's a free one way link!

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What is WebFire? WebFire is a training site designed by Shawn Casey and Brian Koz to help online marketers achieve greater results. The software consists of easy to use training tutorials and training tools. The training tools are designed to achieve better on-page and off-page search engine results for your website. In addition to the SEO training and tools, the co-founders also provide an affiliate program.

How can WebFire benefit you and your website? If you take advantage of the training tutorials provided, your website should see a significant improvement in search engine rankings. Likewise, that means more traffic to your website. There are numerous tools provided. Take each tool and training one at a time. The founders suggest you take each training step by step, one by one, and don't get overwhelmed. With a long-term process using these tools, your website will dramatically improve in SEO rankings.

Training Tools: The training within WebFire include the following tools: Video tools, domain tools, site tools, press tools, article tools, keyword tools, and lead tools. All these tools are designed to increase your website search engine optimization rankings with the search engines. The tools are too numerous to cover all in this review, so I will highlight the one's most significant to your website.

Site Tools: The site tools include keyword backlinks, site analysis, site rank tracker and submit your site, et al. The most significant tool here for immediate results is the 'submit your site' tool. The submit your site tool allows the user to submit a specific blog post or article to 86 different search engines and directories targeting a specific keyword within your niche. This tool is very powerful. When you follow the training specifically, you should see immediate improvement in your search engine rankings. I have found this tool very easy to use.

Leads: Every online marketer needs leads. WebFire is designed to attract more leads to your website. The lead tool includes information and website links within your niche. The training video tutorials show the online marketer how to get immediate traffic to his website. This tool includes the relevant sites within your niche. It also includes relevant sites for guest blogging and which sites within your niche allow for guest blog posts.

Keyword Tool: The main keyword tool within WebFire allows the user to search a specific 'keyword phrase' and the competition for that keyword. The keyword tools also provides related keyword phrases using a particular keyword. The keyword tools also provides the keyword density for your particular site. Very valuable information when you are trying to rank your site for a particular keyword or phrase.

Video Marketing Tool: The WebFire software also contains training on video rankings, including YouTube, Daily Motion and Blip TV. Within the WebFire software you can produce a video or upload your very own video directly to YouTube, Daily Motion and Blip TV instantly. The video training walks you through each simple step.

Article Marketing Tool: The article marketing tool contains an article spinner that produces multiple articles using related phrases from one particular article. The tool also provides an article submitter that will immediately submit your article to the relevant article directories including EzineArticles.com.

Affiliate Program: The affiliate program with WebFire is two tiered. The first tier pays a 50% commission on the monthly membership ($49/month) and 25% on all upgrade sales. The second tier is designed for the affiliate marketer that wishes to promote the software. The second tier pays a 5% commission on all sales and recurring monthly payments.

Conclusion: The training and techniques taught within this software are sound business practices to help any website. The video tutorials and tools are recommended by most top marketers. When followed, the training will produce a significant SEO improvement for your website.

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Back link submission software is one of the most effective Internet marketing tools you need to have, especially as it concerns helping you with search engine optimization. If you have an Internet based business chances are you have a website. Your website will need back links if you hope to receive traffic to it on a consistent basis. If you don't already know, building links is very time intensive and labor-intensive.

In order for you to alleviate a lot of the work involved with building links, having back linking tools to help automate the process is the way to go to when it comes to Internet marketing tools. You will find many different back link software on the market. Make sure you understand which one is the most effective and which one will help your business the most.

Certain types of back linking software are useless and may actually end up hurting your website. These include tools that send your link to multiple website directories. Although it is recommended to have your site listed in these directories, most are overused by webmasters to get their sites indexed and the search engines have started ignoring them. In this case its better to just manually submit to a select few. And there are others that create profiles at several of the Web 2.0 sites, again a valuable collection of sites but the links tend to not be permanent because those services are catching on and deleting profiles at a high rate.

In the end there is an endless list of different Internet marketing tools you can use to help your Internet-based business to be successful. The success of your small business on the Internet will be dependent on you knowing which Internet marketing tools will assist you the most. Different categories such as checking competition, analyzing traffic, and building back links should be the areas you choose to focus on. Once you figure out which one you need to focus on the most, make use of the appropriate Internet marketing tools to help your business grow.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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The use of back-links to improve a websites Search Engine Rank Position (SERP) in search engines (SE) has been very effective in diffusing some level of black-hat search engine optimization (SEO). Black-hat SEO involves using "illegal" techniques with the express purpose of fooling SEs to rank a website favorably. Back-links on the other hand are hyper-text links from other websites that link and direct their visitors to your website. They are also referred to as incoming links.

An everlasting question on an internet marketers mind is how they could get other websites to link back to their website. The more the number of links, the higher the website's Page Rank (PR) and most likely the better the SERP. The better the SERP the more visitors the website attracts, and the more the visitors the more sales the site can make.

One such technique is article marketing. It is so called as it uses reprintable articles to market your website. The driving force of the internet as a whole is information often referred to as content. Consequently, SEs love content, more so new, unique and/or frequent content. Article marketing targets to satisfy this insatiable need of SEs and webmasters.

An article is a literary composition on a distinct and independent subject such as the one you are reading. This is as opposed to series, book, or other such literary works. The idea in article marketing is to compose on a subject related to your website. For example for a tours and travel website one could compose an article about giving tips on dealing with jetlag or choosing a family safari. Ideally, the article should be more than 500 words but less than 1500. You then make the article available for reprint by any other webmaster. They can choose to use it on their websites, blogs or publish it on their newsletters.

The trick behind getting a link back to your website from the websites' whose owners choose to use the article is in the resource box. A resource boxes is a widely acceptable format of including hyper-linked text at the end of your article with a little marketing message. It is usually a sentence or two. In here you should add a link pointing to your website. As reprint content, an interested webmaster is only allowed to use the content as is - they can neither change the content nor the resource box.

Each website that uses your article automatically gives you a back-link. Highly informative content tends to attract wider publishing by other webmasters.

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Advertising is one of the best ways to add an income stream to your website. Ads for your site come in all shapes and sizes, and from lots of different companies if you choose to go with them, but it can sometimes be very easy to put so much effort into the ads on site that you forget about the fact that content should always come first.

The most crucial point is right at the start of a new website. You will of course want to monetize it and there is nothing wrong with that, but if you find you are spending more time choosing the ads for your site than you are creating fresh content, then you won't be getting as many visitors as you would like to actually see the ads in the first place.

So you see the best way to get a good response to the ads for your site is to take your eye off them and focus on providing other worthwhile content to draw your visitors in. But is there a good percentage of content to ads that you should be aiming for?

There is no real hard and fast rule here, but it's fair to say that if you find you have more ads than you do content, you will need to redress the balance a little. The worst reaction you will get to that is a visitor landing on your site and deciding that it is clearly set up for raking in money and nothing else - and they will leave to explore elsewhere instead.

The ads for your site should really be incidental - they should have their place but when it comes to helping your visitors by supplying the information they need you should really concentrate on your content and think of the advertising as a secondary (but still very important) addition to your website.

It's worth experimenting with the ads for site philosophy to make sure you get the right mix of ads and content in your particular case. Different websites and audiences can tolerate different amounts of promotional efforts, so be sure to note down the results of your experiments to make sure you find the right solution for you.

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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Keyword research plays a critical role in search engine optimization. The search engines use some keyword phrases to identify the web pages that are relevant to those words. For instance, if you are selling soft toys, then soft baby toys, buy soft toys, soft play toys are some of the right keywords that can bring good number of traffic to your site.

Keyword research is not a simple task. Using keywords that are most commonly searched for would be used by numerous websites. Competing with them may not help to improve your search engine rankings.

So how do you find keywords beneficial to your niche? Using high quality keyword research software is the smart idea to optimize your web page content. There are several software programs available in the market. Choosing the best one helps you to become successful in making massive money online.

The most important tip to find out the great tool is to check whether it has the ability to do in-depth research. This is the most crucial aspect of a successful keyword research task. It should provide the list of synonyms for the keyword so that you can use them in your content. This in turn helps you to get more traffic to your website. The best software is one that unlocks hidden niches and makes your marketing campaigns more profitable.

Assessing the competition is as important as identifying the right keywords in online business. The best keyword researching software is one that takes care of the competition. It analyzes your competitors easily and quickly, sees their ads and checks how much they pay. It uncovers every profit angle in your niche. It finds thousands of keywords from all the major search engines. It permits you to add words and modifiers like best, top, buy to every keyword simply by clicking a button. It helps to generate keywords from Meta tags of relevant websites. It lets you make smart decisions with your keywords and niches.

The powerful keyword research software never compromises its user friendliness. Even if it is packed with plenty of useful features, it is simple to use and navigate. It organizes your marketing campaigns simply. This feature is extremely useful, if you are organizing campaigns for your multiple websites. If any software requires you to spend more time in figuring out how to run it, it may not be the reliable one.

It's also important with this type of tool to make sure you get proper support from the developers. Keyword tools generally require more upgrading over time and require an attentive support team. If you have any troubles, you should not be left confused. It is wise to look for software that provides a handy user manual so that you can refer it at anytime if you face some problems.

Some of these programs allow you to get a list of the right keywords for free. Some others provide a trial version. Hence, you can check whether it is worth to go for the paid version.

Finding the best keyword research software is the key to success in making money online; especially if your focus is to get more search engine traffic. So don't take the task of finding a good one lightly. Try several out there and find the one that fits into much of the criteria I covered above.

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The Brute Force SEO EVO II review!

This is a very exciting week for me. I have been waiting for this software to come out since it was announced. I have been an avid Brute Force subscriber for over a year now and this is my review of the new version.

I must say, there are some bugs in the software. It gets stuck sometimes and once in awhile you have to enter a captcha manually. This is to be expected though, the software just came out a day ago at the time of this writing. Peter never lets his customers down and will have this program running like clockwork in no time.

From the runs I have completed so far, all I can say is "Wow!". This software is simply amazing. I have tried other SEO software and nothing came close to Brute Force I. Now, with Evo II, it has blown all other SEO software away by far. Nothing comes close to the ease of operation and the raw power that this software produces.

First of all, to get any traffic to your sites you have to have them on page one. The top three is best and number one is king! I have reached several top spots with the original Brute Force and I enjoy lots of free traffic and sales every day. I don't spend a dime on pay per click.

This software does everything to rank your websites fast. You don't even need to understand how or why, you just fill in the blanks and let 'er rip! Your first time using the software you have to create all your static accounts. These are YouTube, Facebook, Digg, RSS aggregators, articles directories, etc. But, you don't have to do this manually. The software actually goes to the websites, fills out all the information and then goes into you email and confirms all the accounts for you! Talk about easy!

Once you have completed that, you are ready to go. Just enter a user name (any name), enter your websites URL, RSS feed and the keywords. If you have articles you can loan them in, if not the software can pull articles off the internet to use for you. It will post videos to all the top video sites, submit articles to the article directories, create a bunch of free web 2.0 blogs and more. Then, it mashes up all the rss feeds and submits all of those to the RSS aggregators getting your backlinks indexed fast!

To top that off, it posts your links to Angelas backlinks on full autopilot! If you have ever used her packets before, you know how long this takes to do manually. You have to go to each website, create an account, go to your email and verify your address and then go back to the site and post your links. This software does all that! It fills out all captchas and goes into your email to confirm your accounts.

Seriously, if you want to get your websites ranked fast in all the search engines, this is the real deal. Nothing can do what this software can do with only 5 minutes of your time! Imagine how many websites you can promote (especially if you have your own SEO business) in such a short time period.

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I often get asked if there is any backlinks software that people can use to promote their websites or blogs. Of course we all know well that any website that doesn't get some inbound links is never going to be that popular with the search engines. Now if you look around the internet there's lots of automatic submission services or software available but inevitably all these do is submit your website to the thousands of free internet directories on the web.

The value of appearing in these sites is at the very best negligible, Google often states that the value of links from these sites is worthless simply because free directories don't offer any value at all to the searcher. I suspect if it wasn't for the possibility that people would submit their competitors sites to these directories then many of the search engines would actually penalise websites to having links from these directories. The origin of the backlink is of utmost importance in boosting your website, you should only try and obtain backlinks from reputable sources.

There is of course a fundamental problem with getting backlinks for your website, ideally you would be best to obtain these links from important websites in your own particular area. However it's fairly obvious that these are quite possibly your competitors and the webmasters are unlikely to give you a boost by linking to your site. The importance of getting one-way backlinks is well known to most webmasters and everyone wants them. There are many other ways of getting links however and the ever adaptable SEO industry is always coming up with some new method.

Some methods of Gaining Backlinks to your site

  1. Yahoo Directory - a link in Yahoos Directory will definitely give your website a huge boost. Unfortunately there is quite a high cost of $299 for a year but if you want ot invest in your website you should consider this. If your site is non commercial though then submit as it's completely free!
  2. Forum Posts - try and hang out in forums on your specific subject. Answer questions when they occur and try and be helpful, in your signature include a link back to your website
  3. Blogs - there are blogs on just about any subject you can think of. Join in discussions with useful posts and where appropriate use a link back to your website to illustrate a point

An example of a great way to get a link is to sign on to something like Yahoo answers where you can attempt to answer peoples questions. Search for questions in your area and put a link in the resource box at the bottom to a page on your site that helps answer the question. It's also a great way to get ideas for new pages as real people are asking these questions and looking for answers.

There is one more great way of obtaining good quality bookmarks to your blog or website and that is by harnessing the power of social bookmarking. There are hundreds of social bookmarking sites which can give you many quality backlinks to your website and boost your traffic. These sites are actually great for getting your new website pages indexed quickly as well as the search engines spider these sites many times a day.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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SEO - Should You Use Blog Blasting Software?

Your Website needs to look professional and trustworthy in order to create buyer confidence. A poorly designed Website will cost you business. These days, that can't be tolerated

So where do you need to start ?

1. Choose a Domain Name.

A domain name is the web address of your website (i.e. http://www.bizhelp24.com). All websites must have a domain name before they can go live on the Internet.

If you have an advertising budget to promote your business, then it is beneficial to choose a domain name that is the same as your business or gives people an idea of what you sell. Alternatively, if you do not have a large budget, it may be more beneficial to use a domain name that includes a 'keyword' so that when people search for something specific your site has a better chance of being found.

For example if your site is about relieving back pain, a domain such as '[http://www.backpainrelief.xxx]' will be more likely to show up in searches.

Either way, you need to use a name that benefits your long-term business aims, and not something that is restrictive. E.g. 'wellheeled123.com', might be a clever name for a business that sells exclusive shoes. But if that business then diversifies into other products, the website name is no use anymore.

2. Design Your Home Page.

The Home Page is probably the most important page. It's the first page your visitors will see, so you need to make a good impression. On this page, you should communicate who you are and why you have a website. You want to make sure that your message is clear and not lost in many long paragraphs. Try to divide your text into sections that you can mark with headers in a larger font or using bold text. Don't underline text as this can make it look like a link.

One of the most important aspects of the text on your home page is the "Call to Action".

"Call to Action" is the text that tells your visitors what you want them to do next. Do you want them to call and schedule a consultation, visit your shop, or just browse the other pages in your website? Make this command prominent by changing its color or increasing the font size.

Also consider uploading an image or two onto your Home Page. A colorful image will help to captivate your visitors and they will be more likely to continue browsing your site.

You need a simple Home Page that clearly communicates your website's purpose and goals.

3. Design Your About Us Page.

The About Us page of your website should be used to reveal a little more about yourself or your business. Consider any additional details that might be important to your customers.

You should also consider having a Map of where you are located. Having a Map on your About Us page creates a very professional feel for your website and makes your small business look big.

If you do not operate out of a physical location, think about other things that your customers would find interesting about your business. Perhaps you have an exciting company background that you could share or more details regarding the services you offer.

Whatever you decide to write, remember to keep the text in short paragraphs.

4. Design Your Contact Us Page.

You are now getting very close to having designed a good 3-page site. The last element that all websites should have is a Contact Us page.

Include the best way to contact you directly on this page. Make your phone number or email address prominent on the page, perhaps with different font styles.

Make sure to keep this page simple though, as you don't want your customers to get distracted by other content. Ensure each page in your site has something valuable to offer. Don't design 'Pretty, But Useless'. Let's step back and realise that a web page exists to provide something that's useful or interesting to visitors. If your page doesn't have that, then you must fix that problem before you worry about how to present it.

What are you offering to your visitors? Why is it worth their time to visit your site? Focus on that before you move on to how it should look.

5. Keep Advertising Ratio 25% or Less

Amazingly, I see some sites that are almost nothing but ads. We know that no one would turn on the telly if it were just adverts, or buy a magazine if it were just ads and no articles. By the same token, a website also has to have more than ads if it's to be successful. If you are running ads on your website, then you should ensure that the ratio to editorial is no more than 25% to 75%. Your visitors came to your site to see what YOU had to offer.

If you have affiliations and partnerships that are relevant to your site, then by all means include them. Don't do what I saw recently on a website for a large fabric retailer where the web designer had put her friend's Aromatherapy Massage practice in as a link. It's not professional.

6. Don't Distract With Blinking/Scrolling Text Or Auto Play Video/Audio.

Animation and sounds are distracting. How can anyone concentrate on reading what's on your site when there are things flying around the page? It's like trying to read a newspaper when someone's poking you in the shoulder repeatedly.

Scrolling text does nothing to serve the visitor. If it's on a site it's because the site owner thought, "Let me show how cool I am." Don't design the site for yourself, design it for the people who will actually use it.

If you have relevant audio or video on your site, make it so the visitor can play it when THEY want, not at start up.

7. Don't Use Image Backgrounds.

Full Image backgrounds mean "amateur". A site like this can also have extremely slow page-loading times. This is NOT a professional image, and will turn visitors away.

8. Put Thought Into Organization.

Think about what content you have and how it should be organized. This is just as important as what your site looks like, so spend time on it. You are not doing your visitors a favour if everything is thrown up in a haphazard fashion and they have to jump about the site looking for what they want instead of being informed.

9. Minimize Clicking!

This is so important. Put as few clicks between the visitor and the information as possible. Clicking around will make the visitor abandon the site and go elsewhere

10. Limit Page Length To 2 Screens.

This is where it gets a bit difficult. While you should put a lot into the design to limit clicking, you should also avoid going too far in the opposite direction by putting too much on one page.

You should normally limit a page to 2 screens. Articles by their nature, like this, are exceptions to that rule.

11. Include a Navigation Menu on Every Page.

Always include a menu on the page. This allows the visitor to start all over again at 'Home', or to click on another page that interests them.

Don't put navigation links only at the bottom of pages, because then users will have to scroll down to the bottom to get to them (unless your pages are very short).

12. Website Readability.

A line of text should be no more than about 600 pixels wide. What does THAT mean ? Well it means that your website page should be no wider than say the middle two thirds of your monitor screen. The reason that newspapers and magazines are printed in columns is to make the lines short, so after you read one line, it's easy to find the start of next one when your eyes flick left.

The problem with wide layout is that the content will be too wide to read easily for those visitors with really large screens as the content expands to fit the screen (or window).

13. Use Contrasting Colours with Text. It is hard to read light text if it is on a light background, or dark text on a dark background.

There are also some combinations that just don't work. For example I came across a website just yesterday that insisted I try to read a bright green font on a bright red background. I persisted only because the company owner was seeking my advice and help.

14. Seek Advice.

If all this seems too much to take in, remember you can always call in the professionals. A good designer will take all of the above into account, and much more if he or she is considering the area of Search Engine Optimisation (SEO) for your website. He wants it to work for you. There are many companies around who will do all the above and much more; for just a few hundred pounds.

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In buying SEO software, it pays to base one's decision on critics' SEO software reviews as well as sites on customers' ratings and testimonials. This should be your very first move as these people have been through it already - testing, evaluating, comparing and at times buying the software. These reviews look at the various software and their tools to improve websites' search engine result pages (SERPs) by increasing link popularity and web presence throughout the internet. An example would be by using a keyword generator tool which can improve the number of visitors to a web page.

When you access these reviews, you'll discover that you have the opportunity to benefit from these on-line resources without the need to pay for the high cost of SEO experts' professional fees. These comparative information sources of SEO software will allow businesses to meet their target profit margins by achieving higher page rankings for their websites or blogs, resulting in greater chances of success for their businesses. By knowing which keywords or key phrases are relevant to their businesses and are being searched by clients through the use of search engines, you'll increase your chances of capturing greater customer bases. There are lots of SEO software reviews out there, so be cautious in believing which reviews to follow as some can be trusted and some cannot.

Visit SEO software vendor sites and view the video tutorials of their various tools. When you go through these reviews, you should find information that are truly attractive about their features and benefits. Surely, you'll find SEO software reviews useful and beneficial to your businesses. Though at times, you may find reviews on certain sites to be a little misleading and information vague but definitely there are good ones. By reading and listening to these software reviews you'll be able to make a well-informed decision of which SEO software tools are necessary and worth buying thereby insuring a good return on your invested capital.

Nowadays, SEO tools have become one of the vital marketing weapons in an internet marketer's and website owner's arsenal. In fact, there are even free SEO tools which are even dime a dozen nowadays. However, when it comes to these tools, you should not settle for the ordinary and simple ones. One thing though about search engine optimization techniques and methods is that the results can vary depending on how site owners or internet marketers use such techniques.

Search engine optimization of websites is a crucial process in increasing their popularity through visitors' web traffic. Despite being a time-consuming and tedious process, it is relatively straight-forward and simple to understand. There are no tricks nor special skills involved. Just follow the steps and keep abreast of the latest developments and you're bound to get it right. Search engine optimization consultants & internet marketing strategic planners have provided business owners and internet marketers computer business solution facilities to boost online popularity which convert web traffic hits to actual sales and therefore business profits.

So, in making researches on the net, take advantage of and simply type in "SEO software reviews" in Google's search box or your favorite search engine's text box and press "Find" as the internet is definitely a great resource for these software reviews and compare the various SEO software by reading the best SEO software reviews available before parting with those hard-earned bucks. Good hunting! 

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“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” This quote was made by Sergey Brin, one of the co-founders of Google with Larry Page.

Search engines have become so powerful and vital to the success of every business. Whether or not you think Google is God, Satan or just an ordinary search engine, the fact still holds true that the success of every business on the Internet is in part determined by the results of their search engine marketing. Because Google is so popular, the companies who are most visible in Google are the companies who find great success because of their search engine optimization efforts.

The solution is in Google Sitemaps!

Today, I want to talk about Google Sitemaps - the most basic way to increase your website’s visibility in the Google search engine. This is something that is mostly performed by Web developers because it requires knowledge of hosting; but today I am going to show you how the average/everyday person can utilize and implement Google Sitemaps for their business.

To provide you with a story of its importance - recently, we setup Google Sitemaps for one of our clients and the results were staggering. Before we implemented and submitted their sitemap file to Google, we checked the number of pages that were indexed and it came to approximately 3,000 pages. After two week of submitting their sitemap file to Google, that number increased to 8,000. This means that we were able to more than double their number of Web pages that were indexed in the Google search engine.

A few days later, the client called me to share some great news. They just made a $2,000 sale from one of their new online products they recently listed on their website, just a week ago. Why was this amazing news for them? Well first of all, it was a nice profitable sale but more importantly, this means that the sitemap process was able to index their new content in Google within days. If they did not have a sitemap process setup, the rate at which their new product could have been indexed could probably been closer to 60 days if not ever. By submitting a file directly to Google with their new Web page, Google was able to take that information and immediately index the new content in their search index.

This is just one example of how Google Sitemaps has increased our client’s sales and achievements on the Internet. I could share many other stories of Google Sitemaps’ success but for the purpose of this article I’d like to share with you how our Sitemap Manager product which will allow you can easily implement Google Sitemaps for your business without worrying about creating and submitting the process manually and on a frequent basis.

Hudson Horizons’ HH Sitemap Manager allows you to register online to create and automated a sitemap submission for your website to Google Sitemaps and Yahoo!’s Site Explorer. The HH Sitemap Manager will greatly improve the visibility of your website by submitting your Web pages to the Google and Yahoo! index three times a week.

The HH Sitemap Manager will provide better crawl coverage and fresher search results to help people find more of your web pages. The following are some of the features and benefits of using the HH Sitemap Manager.

  • Automated submission to Google Sitemaps three times a week.
  • Automated submission to Yahoo!’s Site Explorer three times a week.
  • View and track the statistics of each Sitemap submission.
  • Ease of Use! After the Sitemap is setup for your domain, it will run three times a week automatically, completely eliminating the process for you to do it manually and on a frequent basis.
  • Improved URL visibility.
  • Better crawl coverage of your website.
  • Fresher search results.
  • Faster indexing of your Web pages and their content.
Google Sitemaps has provided much success for my clients on the Internet. I’m confident that if you implement Google Sitemaps for your business, you will greatly increase your visibility, sales and success in a very short period of time.


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Corporations are always in search of the most effective mechanism for both acquiring and selling goods as well as services at very minimum total cost over the Internet. The Business Process Connectors for SAP systems supports for the dynamic integration between the application processes and server systems thus it facilitates in faster and efficient functioning of SAP R/3, SAP Portals and MySAP solutions. In the current model, SAP Business Connector Framework uses XML schemas for generating a JSP that can be assessed from any of the web browsers dynamically, so that one can test and deploy integration tools between the application server environment and SAP systems immediately. For the purpose of adding flexibility, convergence of XML schema approach to the SA Business Connector facilitates to all the SAP standards. Thereby the customers can leverage the power and flexibility of XML into their business documents with an improved efficiency and improved cost-effectiveness as well.

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SAP BC combines both the RFC server and the client. Additionally it supplies an XML layer over R/3 functionality and also comes with XML automation since it has the ability in converting SAP's RFC format into XML. There is no requirement of SAP R/3 automation at the receiving end since it supports both synchronous RFC and asynchronous RFC protocols.

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Internet bridges the gap between different businesses, systems and users and facilitates them to do business via web. SAP BC makes communication easier by its XML conversions. By means of integration with XML, it enables the exchange of structured business documents over the Internet by providing common standard for various applications together with IT systems for communing with each other and for exchanging business data. Open Business Document Exchange over the Internet

SAP Business Connector uses hypertext transfer protocol (HTTP) for exchanging XML-based documents over the Internet. Without the need of developing tool, it guarantees the security in replacing of documents in accordance with the help of its SSL (Security Socket Layer) technology. Additionally, SAP BC offers openness and flexibility for complying with emerging semantics of business that keep on changing frequently.

XML Solutions for SAP services

SAP BC makes all solutions to be accessible by means of XML based business documents and with the support of XML-based interface Repository (IFR) and empowers SAP customers to benefit from SAP functionality over the Internet, it helps all major existing interfaces that are being offered by SAP. This particular IFR gives the choice of downloading XML schemas and tenders a uniform XML interface representation despite different implementation technologies such as RFC, IDOC and BAPI. XML messages are easily translated into equivalent SAP internal call whenever you need and it gets converted back into XML format when received from SAP system thereby enhancing the existing programming model for distributed applications formed by ALE along with SAP BC.

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SEO technology, a rather new product of the dotcom boom, is a method to boost the traffic to an individual's website. SEO technology is used so a website appears earlier in the search engine results which will lead to an automatic increase in the traffic. This is a rather natural process as there is no affected appearance on the search engine page through advertisement but due to optimization the site ranks higher and appears in the search results.

The SEO technology can be targeted at specific searches such as image search, industry search or also regional searches for city or locality based requirements. Search engine use spiders or crawlers which inspect all websites and rank them on the basis of information displayed, on the basis of the rank the pages are displayed higher in the search results, therefore to be ranked higher your website needs to be informative and well presented.

The most important requirement of SEO technology is the proper and optimized use of keywords which increase hits and results in large amount of traffic to your website. An effective application of keywords could lead to the display of your website on the first page of a website which would result in a larger number of visitors. In the past as SEO technology was a fairly new concept, the cost of optimization was greater as only a few experts dealt with the same, now with self help tutorials and a number of professionals in the field the cost relatively much lesser.

With the availability of various software that identify keywords and also optimize your website for greater visibility through search engines the task of optimization is very convenient and rather easy. Software available today scrutinize search engine hits and analyze what SEO technology a better ranking website would be using. Not only for business purposes but even while writing a blog SEO technology can be used to achieve greater visibility.

Primarily as a marketing strategy SEO technology foresees what a consumer searches for and how search engines function, combining the two optimization of any website would increase traffic. There a number of search engines which work on a commission basis where they demand fees either on the basis of either permanent visibility or cost per click, where the website owner pays for the number of times a visitor visited their website through the Yahoo search engine. An unaccepted and largely immoral SEO technique is called black hat SEO technology where the developer uses techniques such as link farming or keyword stuffing which are considered to unethical and lead to a lifetime ban to the website from the relevant search engine. Google and other search engines make a point to discourage developers using aggressive marketing skills for more visibility, for this they analyze the off page factors such as page rank and hyperlink analysis.

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In today's competitive world, every single business man wishes to crank out additional business as well as earnings. They are ready to discover new as well as innovative solutions to increase the actual profit margin. These days, there are many solutions and marketing techniques available to market the product. However, the best way is to make use of internet marketing - the least expensive as well as trustworthy method of marketing. Without doubt, employing an established SEO company to take care of marketing is the one of the best way to promote your brand on internet.

Accomplishing this from search engine optimization will be little intricate and thus you have to know how a search engine optimization company can help you to improve your website and make it reach the target audience. With an in-depth review of business website and use of white hat SEO methods, an efficient search marketing company can place your internet site among the top ranking websites on search engines.

There can be a lot of SEO firms operating in a local area; therefore you have to be incredibly particular as well as very careful whilst finding the best SEO company. Before finalizing the SEO company for your business, you should complete a detailed background check of the company. Ask for their client portfolio and the kind of results they delivered in the past. Share as many doubts as you possess since you'll be entrusting them to establish your online presence and put you on top of search engines.

There can be a lot of claiming on their own as best SEO company however you must select a company which fulfills the actual aforesaid boundaries. An excellent SEO company must have great presence with forums and blogs. Second is the content material. Quality web content is a vital component to entice site visitors towards web site. You must agree that no agency can easily promise consistent top rankings because of ever changing dynamic algorithms of search engines, however it truly is recommended to evaluate company's profile, the quality of SEO work as well as benefits being supplied.

Openly focus on the actual "ifs and buts" of your respective business prerequisites as well as objectives from SEO. Look for road map as well as timelines by which they can provide benefits. Don't have confidence in the SEO companies which gives false assurances to offer top rankings and big volume of traffic merely over small period of time. You should understand and agree to the fact that SEO requires time to deliver long term benefits however an experienced and efficient search engine optimization company is not going to take long stretches to offer benefits. Top quality content material as well as collection of proper search phrases is the key for your on-line achievement.

Don't wait around for getting a search engine optimization company which is ready to offer all at cheap or equal to zero cost. Hard work pays but paying makes the one do hard work.


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Like a lot of people, I used to think that creating a website would be hard, until I tried and it was amazingly simple! Now I have over thirty website that are all making money. Here's how you can get started right away.

Firstly, you will need to buy some hosting from a hosting company such as GoDaddy or Arvixe. A hosting company basically runs a server which is like a computer 24/7. It is always connected to the internet and never switched off, this is where you need to build your website in order for it to be accessible on the internet 24/7. This may seem complicated but the hosting companies usually make it very simple to set yourself up.

So, pick a plan, and buy a basic hosting account. You will usually need to pay a small monthly fee to use their servers based on the plan you choose.

Now, to get an address like "http://www.CheckOutMyWebsite.com" you will need to buy it. That address is called a domain name. A domain name will be a small yearly fee and can usually be purchased from the same company as your host. You can search around for better prices, but to keep it simple buying from your host is usually a good idea.

You will be asked to choose a domain name that is available. Generally, to help rank on the search engines, you should pick a domain name that is a central keyword to your website topic. You could check out Google keywords, their search volume, and their competition by using the Google keyword tool (type "Google keyword tool" into a search engine). You will want something with a relatively low competition in comparison to search volume.

Going for a keyword that has more than about 5000 monthly searches will take a long time to rank, so if you plan to rank highly in the search engine, pick a fairly easy keyword to rank for with low traffic and no competition.

Now, I am assuming you already have an idea of the topic you are doing your website on, so I'll skip the details about how to choose a niche topic.

Let's move on to the website building. Here's some good news, these days you don't need to know any HTML coding to create websites. Although it does help, it is definitely not necessary. To get started, head over to WordPress.org where you can download their website software for free.

WordPress comes with their famous 5 minute installation guide (I'd have to admit it took me a bit longer the first time I used it, but now I can install it in about one minute). Follow their instructions carefully and if you run into any problems check their forum or search Google for answers. This is what I did and I figured out what my mistakes were.

Anyway, once that has been installed, you can log in to your control panel and start adding pages and posts to your website, these will be live right away and you are all done.

Once you familiarize yourself with the WordPress software, you might want to search Google for "Free WordPress themes" to spice up your website. Next, you are going to need to attract some traffic. Search Engine Optimization (SEO) is the best way to get free traffic to your website. Basically you need to create content that Google likes and create backlinks to your webpages in order for Google to rank your higher for certain keywords. SEO is a specialized art and it is always changing so it is worth looking into, just type "Free SEO Analysis" into Google if you need some clarification.

For immediate results, I often tell people about my website in forums, blogs, web 2.0 sites to create an interest right away. I hope these tips on how to create a website are beneficial to you and you get your website online today. There are also many ways to monetize your website so you can easily get your money back for the hosting costs and pocket a little more for yourself if you do things right.

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Keyword generation tools are a great way to come up with popular keywords that you can use in your web sites content. Some are available for free while you will have to pay for others. Keyword generation is the first and most important step of the search engine optimization process. Your website, from the directory and file names to the title tags and page copy, needs to be built around the words and phrases you choose during keyword generation. Keyword generation is an exercise in marketing, you want to try and imagine what people looking for your products would search for. Generate a good list, and incorporate these words into every place that makes sense.

Google provides a variety of free services that webmasters use on a daily basis. Google had free a free search engine for several years and for a long time they did not make money, but they gained a dedicated customer base, and overtime their customer base became so big that they were able to develop additional services. Eventually, they became one of the most profitable companies in the world today.

Keyword generation is the first and most important step of the search engine optimization process. The bulk of your website, from the directory and file names to the title tags and page content, should be built around the words and phrases you choose during the keyword generation phase. Search volume relates to the number of searches that a given keyword receives. A higher search volume indicates that the term is popular amongst search engine users and is therefore valuable because it will get you more traffic. You want to find search terms with high search volume and low conpition. Search engine marketing directs the most qualified web traffic to your website, making sure that you are getting the most out of your search engine marketing budget.

Keyword research should begin with one of the keyword research tools like Google's, Wordtracker or the Keyword Discovery tool. Keyword Discovery and Word Tracker are great for finding long-tail keyword terms, Google's keyword tool is better for building a large list of keywords.

Google Trends is a great free keyword tool for predicting interest in keyword areas. Google Trends shows how often a search term is searched relative to the total search volume across various regions, and in various languages. Google Trends compares searches between two or more terms. Google Trends also has the ability to show how news related to the search term overlaid on the chart.

Google Trends is a Google Labs product, which means that it's still in an early stage of development. The data Google Trends produces may contain inaccuracies because of a variety of approximations that Trends makes use of. Google Trends offers some new information that could be groundbreaking for Internet marketers and marketing in general. Google Trends also shows how frequently topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

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The newbie internet marketers sometimes have very different views regarding the opportunities that abound in the internet-based businesses. This is usually quite divergent from the views of most savvy internet marketers who may have realized that making money through the various online marketing opportunities aren't quite as hard as they were portrayed. Sometimes, the thoughts of getting keyword-rich domain, hosting it, searching for the right keywords to target and eventually promoting one's site or blog may seem as if it is going to take the entire ages. The reality is that it becomes easy once the fellow begins and starts seeing positive results. One of the most concerned area in all internet-based businesses is figuring out the best ways to market or promote one's site online.

The reason for this isn't far fetched because without proper promotion and market8ng of any site or online business, it will be difficult for such business to start bringing in the needed profits or revenues. There are several ways to promote sites and blogs online but some are more valuable and result-oriented than the rest. One of the most potent web promotion tools in the internet today is automated link building software.

To start with, link building is the unique process employed by different webmasters or bloggers to link up their sites or blogs with others on the World Wide Web. You can link to as many websites and blogs as you wish and vice versa but it is important that you realize that the links that are beneficial to your online business are those that are pointing towards your site without reciprocity. This means that if you really want to get the best from link building, you must be prepared to begin to find ways of getting as much inbound links as possible. There are many ways you can get such links to your site or blog such as article marketing, blog commenting, prominent and relevant product or service reviews joining social networking sites, signing up with bookmarking sites e.t.c. All these can be quite effective in your link building efforts but the fact is that they are all time consuming.

Automatic link building takes away all the hurdles and time wasting issues of link building with relative guaranteed results in the long run. One of the ways you can automatically start building links includes but not limited to automate social bookmarking. You simply have to go to some of top ranking social bookmarks, create your unique account and start bookmarking. You may think of manually bookmarking the sites which isn't a bad idea but can you sacrifice days and weeks solely for that? Note that social bookmarking is one of the surest ways of getting your new site indexed quickly and getting the older ones rank higher in the search pages so it is essential that you find ways of taking maximum advantage of it.

Making use of some automatic link building software to bookmark your sites while you are doing other things or even sleeping had proven to be very effective.


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