It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.
Search engines algorithms are always a changing. Smart website owners are always optimizing their websites to influence the search engines to consider their websites and web pages to be the most important. It is almost like the smart sales man who first sees himself in the shoes of the potential customer and knows beforehand to a certain extent his needs and wants. In this context of SEO (search engine optimization) it is definite that the title tag of a page is one of the most important factors that will determine the optimization level of the webpage.
All search Engines including Google give a lot of preference to the keywords that are found in a webpage's title. In fact it is the title tag that is used by the search engines as the title of the website listings during a search. This is how a basic title tag looks like.
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Where is the title tag placed within the HTML of the page? It is placed between the head tags i.e. between the and HEAD> tags. The title tag should be about 50 to 80 characters long including spaces. Following are some important tips that are to be followed while writing a webpage title.
- Include the most important keyword phrases in the title tag (not blindly but making sense as a sentence)
- Must have unique titles/tags for each page on the site
- Write an attractive title that will make a customer click into the site
- It is preferable that keywords come in the beginning portion of the title
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So often people want to rush out and buy estimating software or takeoff software without first trying to define their internal estimating processes. Once the estimating process is clearly defined, then and only then, can you actually try to compartmentalize the process into segments. So often the segment is really quantity takeoff. Takeoff of what you may wonder? That is like the million dollar question. This article will speak about the takeoff software process which usually associated with estimating software processes. The takeoff software process can often be takeoff of materials for some folks, and to many others, the takeoff process of scoped systems to create estimates or proposals. This review or comparison will not try to explain the estimating software process but bring to you valid quantity takeoff thinking among estimators in a quest to find which product thinks the way you do. These are the opinions of the author.
I will review and compare 3 types of measuring takeoff products:
It is extremely important to note that these are ONLY measuring takeoff programs, NOT estimating programs.
2) On-Screen Takeoff by On Center Software
3) Electronic Plan Takeoff Software
All three products have their strengths, however, Planswift and On-Screen Takeoff are stand-alone products and Electronic Plan Takeoff is actually dynamically integrated live with Microsoft Excel which means that it starts and finishes and saves in Excel. They all integrate with Excel, however, you will have to evaluate your thought process and decide which of the three products work-flow think along the lines of how you think. For instance, what is the first thing you do when you get a set of plans? Typically, you start flipping through the plans to see how involved the project is and what type of work do you see that is attractive for your company. Then when you decide you are going to estimate this job, more often than not, you start like 80% of companies in the world of construction estimating by opening your takeoff master template Excel spreadsheet. You rename your spreadsheet to the new job or project and off you go performing takeoff. This is where the differences are:
In Planswift, you decide what drawing you are on and then you perform the measuring of an item you want to perform takeoff on the plan. Unfortunately, that is not exactly how an estimator thinks. Planswift does give you the ability to add a type of takeoff item on the fly by naming it and then perform takeoff of it; somewhat of a very manual and slow process. They also provide you with the ability of applying a type of assembly to a takeoff to aggregate quantities of items in that assembly. Not quite the way an estimator thinks. It forces you to jump to different screens which slows down the process. Typically, the main start of anyone's takeoff process, or some may think of it as a checklist approach, is to start with your own spreadsheet of YOUR items. Those items can be material items or can be scoped assembly system items. Either way, by starting with a master spreadsheet say in Excel for example, many estimators think of this as a risk reducer, not to forget things they normally takeoff. Being that Planswift is a stand-alone takeoff program, it typically saves your takeoff images in Planswift instead of your estimate in Excel, if Excel is your estimating system. If you are using Excel, you have to manually save your takeoff measurement numbers in Excel and your takeoff images in Planswift or elsewhere, just not in Excel where the takeoff quantity resides. Again, if you want to integrate with Excel, they force you to either export or import takeoff items from Excel rather than being dynamically integrated live to Excel. They do however have the ability to dump the measured quantity from Planswift into any Excel spreadsheet or Word document. The main purpose or the primary focus of this program is measuring, therefore it does a good job at that function. Most of the other functions require you to jump around different screens, and essentially, you loose your thought of where you are. There are some features that attempt to address the estimating process, however, there are many features that are missing for Planswift to be a full fledged estimating system; it is NOT one. Planswift does integrate with the leading estimating system Sage Timberline, but the integration is weak. Since Timberline's power is in assembly takeoff and where most estimators reside in Timberline, Planswift does not give the estimator the ability to add quantities of miscellaneous Timberline items or one-time items that need to added on the fly to an assembly while they are in Planswift at the Timberline interview screen, and while being in the measuring phase. Planswift does allow the deleting of assembly generated items as well adjusting assembly item quantities in a different screen. Again, to perform all that, you are forced to jump around to different screens. No assembly is ever perfect in any estimating system since project conditions are always uniquely different, therefore, having to add items to an assembly is extremely important. That adding of items and associated quantities is an absolute requirement any estimator typically has to do during the takeoff measuring and estimating phase; something that Planswift struggles with as related to Timberline Estimating. Planswift does allow the direct send of measurements to Timberline Estimating items and assemblies while in Timberline Estimating, just as you would do with the old digitizer measuring boards. Training, support and maintenance are extra for Planswift. On-Screen Takeoff by On Center Software, and Planswift charge their annual maintenance and support fees per license (mandatory) which costs the end user more expense annually especially if a customer has more than one license.
On Center's On-Screen Takeoff is the Grand Daddy of software takeoff products due to the fact that it has been around the longest. On Center recognizes that On-Screen Takeoff is primarily a measuring program. That is why they have a separate estimating program named QuickBid for those who want an estimating program. On Center does not try to trick you into thinking it is an estimating system. In On-Screen Takeoff, you also decide what drawing you are on and then you perform the measuring of the plan. BUT, before you start, you can load a master set styles of things you typically takeoff or measure from your own library. That process seems to be less complicated than that of Planswift. On-Screen Takeoff does give you the ability to add a type of takeoff item on the fly by naming it and then performing takeoff of it; somewhat of a manual and slow process as well. The program does come with many features that are primarily focused on simple measuring to advanced measuring issues all with attention to detail regarding easy navigation for the takeoff process. On Center does a very good job at that. However, there seems to be a disconnect of thought from an Excel spreadsheet items you may use for estimating and/or proposals. The integration to Microsoft Excel is not a dynamic live link, more like an after thought in my opinion. Yes, you can establish links to named styles to cells or ranges in Excel, somewhat rigid. But the question you will have to ask yourself, which will happen more often than not is: What do you do when you need to add things on the fly during takeoff and in an Excel spreadsheet? Again there will be manual associations you will have to establish with Excel which is another major slowdown. You have to manually save your takeoff measurement numbers in Excel and your takeoff images in On-Screen or anywhere you decide, except the takeoff images will not be saved in Excel where the takeoff quantity resides. This type of situation arises when a takeoff program is a stand-alone program. On Center's On-Screen Takeoff has the best integration with the most widely used estimating system in the USA: Sage Timberline Estimating. It basically mimics the same interview process as you would do with the old digitizer measuring boards. By working directly with Timberline, On-Screen Takeoff allows the estimator to perform takeoff of a Timberline variable question and immediately returns back directly with the takeoff quantity in a Timberline assembly at the variable question. By virtue of this process, On-Screen Takeoff allows the estimator to continue his/her Timberline interview process in Sage Timberline Estimating by reviewing/massaging generated quantities, or adding items in a Timberline assembly as the estimator see fit. That workflow process gives full control to the estimator, good job On Center. Training, support and maintenance are extra for On-Screen Takeoff. On-Screen Takeoff by On Center Software, and Planswift charge their annual maintenance and support fees per license (mandatory) which costs the end user more expense annually especially if a customer has more than one license.
This next system is ONLY if your estimating system or proposal generator is Microsoft Excel. Electronic Plan Takeoff Software is a plug-in for Excel. You start your spreadsheet, you perform the measuring takeoff, you may even add some more items on the fly all the while you are in the measuring phase in the Electronic Plan Takeoff program. When you are done, even if you added items on the fly, they automatically appear in your Excel spreadsheet. Excel is the control of everything. Your project is started in Excel, your takeoff is saved in Excel, the estimate or proposal is/can be produced there in Excel; one program, one place. Many takeoff programs interface with Excel somehow, but only Electronic Plan Takeoff is live linked with Excel, meaning all your Excel spreadsheet descriptions appear in the measuring takeoff program so you always know where you are in Excel. That is a huge difference in comparison to Planswift and On-Screen Takeoff. You can even change a description of a takeoff item in Electronic Plan Takeoff and it is automatically changed live, in your Excel spreadsheet. When you talk about the estimating and takeoff phase you must keep processes cleans and easy and this program does just that. There is no getting lost in this program. Just like the other reviewed programs above, the central focus of this program is takeoff measuring, and it does a GREAT job at that. The navigation within the program is really simple and easy. It is not made to work with other estimating systems, but there is a version that allows the direct send of measurements to any Microsoft Windows program awaiting a keyboard entry, just as you would do with digitizer measuring boards. There is also a version that works with digitizer boards as well. If you use Microsoft Excel for estimating, or takeoffs, or proposals, then this Electronic Plan Takeoff program for Excel would be your best choice. The integration to Excel is unmatched in Electronic Plan Takeoff compared to Planswift or On-Screen Takeoff. What is quite different in Electronic Plan Takeoff is that training, support, and maintenance are INCLUDED with a purchase, whereas training, support and maintenance are extra for Planswift and On-Screen Takeoff. Moreover, annual support and maintenance for Electronic Plan Takeoff year two and beyond is a low fee per company per year, instead of per license. On-Screen Takeoff by On Center Software, and Planswift charge their annual maintenance and support fees per license (mandatory) which costs the end user more expense annually especially if a customer has more than one license.
Microsoft and Excel are registered trademarks of Microsoft Corporation. Planswift is the registered trademark of Tech Unlimited, Inc. On-Screen Takeoff and QuickBid are registered trademarks of On Center Software, Inc. Sage Timberline Office, Sage Timberline Estimating are registered trademarks of Sage Software, Inc.
As you well know, getting a good listing on the search engines can really help get some good, quality traffic to your site.
But how do you get a good listing? That's the million dollar question.
Rather than explain how search engines select the top sites or how to trick them into listing your site in the top 10, let's learn some of the facts about search engines.
Now in case you're wondering why I don't just give you the 'magic' formula or algorithm for getting a good search engine placement I'll give you:
Fact Number 1: Search engines change their formula frequently in an attempt to keep quality sites at the top of the listing. They do this because of all the attempts to 'trick' or 'fool' them and, to stay popular with their users, they need to list the most relevant sites first.
Fact Number 2: Every search engine has it's own formula for determining the sites and the ordering of the sites it will list. And even though they all use many of the same factors in their formulas, there is no 1 formula that will work for all of them.
As for giving you some of the tricks that others have tried to use to get good search engine placement, I'll just say that the tricks that have worked in the past like using misleading meta tag keywords and embedding hidden keywords don't work today and the new tricks like creating lots of 'spam' sites using automatic search engine page creators won't be working much longer.
Fact Number 3: Search engine owners know the tricks being used and develop ways to filter them out.
Now that you know that there is no 1 'magic' formula and using a 'trick' won't work for long, you should also know:
Fact Number 4: Search engines do 'black list' sites they consider 'spam' and block them from being listed.
Because of all the articles and products about Google, you may think that Google has become the search engine of choice. And while Google is gaining in popularity,
Fact Number 5: Google still hasn't captured Yahoo's number 1 position.
Even though Google isn't number 1,
Fact Number 6: Using 'good advice' on how to improve your Google position will also help you with your placement on Yahoo and many other search engines.
Some of 'good advice' for getting a good position is to have a site with good content and to use your keywords within your content. But the web has become so big that there are now thousands, even hundreds of thousands, of pages competing for the same keywords.
Because of this explosion in the number of pages available for generic keyword searches,
Fact Number 7: Search engine users are now adding more descriptive terms in their searches.
Another fact that most people don't realize about search engines is that:
Fact Number 8: Search engines don't rank or list web sites, they rank and list web pages. That means every page of your site has the potential to be listed if you set it up properly.
Since we're getting into the realm of less known search engine facts, let's talk about how
Fact Number 9: Search engines use their own traffic tracking information to
help determine which sites to list. If they see that they have a top site that continually gets visited for a brief amount of time and the searchers usually come back and continue looking, the search engine may determine the site is of little value and either move it down on the list or remove it.
The last fact isn't really about search engines but has been included to help you measure your progress as you work to improve your search engine positions.
A couple of terms you've probably seen many times are "Google Page Rank (PR)" and "Alexa Traffic Ranking". While both measure different things,
Fact Number 10: Google PR and Alexa Traffic Ranking are 2 of the best indicators on how well your search engine optimization work is going. Improving your Google PR and your Alexa Traffic Ranking can help you get a better search engine position.
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