It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2019. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.
The year is close to the end and SEO consultants are already debating over the strategies and tactics that needs to be followed in the coming year 2017. Several has already researched and published several things and here are we. We have researched and compared several activities to identify which will work and where we did general silly mistakes.
After a clear indication and detailed research, we have identified few tactics that will definitely work in the coming year. Several had already in the marathon & performing much better and few are new (actually not new, but generally misguided prior).
According to the research, traditional approach of "off-page activities" and "on-page activities" will definitely work with few ideological changes. Lets discuss in detail:
On-site SEO Tactics (On-page activities)
To get ready to face hurdles in 2017, SEO Specialists should work first on On-site SEO Tactics. On-site SEO means the work done on the own website instead of other's. From site structure to website speed, it incorporates several factors, such as-
UI and Navigation - Great UI always leads to the conversions, user interaction and better impressions. While clear navigation helps to improve visit duration of an individual user. Included in it, they are an essential elements to get rank and get authorized by several active users and webmasters. Use easy navigational formats, proper context placement, elegant web design, etc. to provide better user experience.
Site Architecture - A proper architectural design will definitely lead to the ranking and also impact on user experience. While at the different side, it will help to recognize user behavior as well. Site Architecture promises to the proper alignment, proper placement of context and a clearer look. Follow standards of web design, include high level graphics, relevant videos, error-free content, and things to improve user click behavior.
Site Interlinking - Interlinking plays a vital role in site ranking. As it leads a user to different pages on the same website and shares the link juice to others, it helps to improve page rank as well as the keyword impressions on Google. Use proper linking structure and anchor on relevant keyword to relevant web page to get noticed by Google crawlers.
Site Speed and Crawl ability - Faster loading enhances user experience and help a website to hold users for more duration. To make your website faster on browsers just minify your CSS and JS file and enable the compression of your resources. Even you should work on caching functionality, which amazingly improves crawl speed.
Mobile Responsiveness - It is the most essential element to rank well on mobile devices and get higher rate of user interaction. Google has already announced the necessity of responsiveness in its previous update - Mobilegeddon. So, adopt responsive layouts to rank well on search engine's SERP for both desktop searches and mobile searches.
Schema Markup - To identify things accurately, we need few markups that define what it is, why it's used, who own it, etc. Similarly, search engines also needed few markups to identify site's elements. That's why Google itself created Schema Markups that defines the author, title, logo, and several other elements in a website. It helps to index accurately and return back for the accurate search queries.
Local Identity Markup - As per Google's Pigeon update, it's essential to include Local NAP (Name, Address, Phone no) to get ranked high for local results. This markup results much better for the geocentric searches. So, include your local identity and get ranked better in 2017.
Include Authorize trust signals - Authorized websites will get some betterment in the SERP, as they reveal their trust signals. Their trust signals can be their partner's logo, their SSL certificate, their trademark, etc. So, include trust signals to get user's trust, this is essential in the near future.
Off-site SEO Tactics (Off-page activities)
On a parallel side, expert digital marketers needed to work on Off-site SEO tactics to create a better presence on search engines. By making authentic, relevant and themed links, we can face the hurdles and overcome from the obstacles in the coming year. Let's discuss the major off-page activities that will lead in 2017:
Authentic Link Building - Authenticity comes first when we talk about user trust. Even for the search engine crawlers, authentic link building makes a website trustworthy and helps to improve impressions on a search engine. So, try to get better outbound links from.edu or.org websites or from highly ranked (high DA, PA and PR websites).
Content Marketing - Content appears as one of the most important factor in SEO and used as a lead tactic in off-page optimization. From traditional activities to the modern assignments, content used everywhere. But not ordinary, having creative, unique and effective content is essential for better impressions on search engines and it affects the user behavior as well. So, use relevant, grammar-free, unique, expressive and out of the box content for your SEO campaigns in 2017.
Authorize Guest Networking - The term networking will impact negatively for the crawlers and because of that, Google somehow didn't recognize Guest networking for ranking. But if it used in a positive aspect, guest blog networking will impact much better. As they are highly relevant, most authentic and user centric, so, they directly lead more users to a website.
Keyword Optimization - Every strategy begins with the selection of relevant keywords, who takes the lead and makes a website visible in SERP for different search queries. Proper placement of keywords in a content (i.e. Keyword Density) and the proximity are essential to get benefited through selected keywords. So, use highly relevant keywords, keep focus on density and proximity, use them in headings and title, etc.
Local Listing for all - As per Google's Pegion Update, local results will completely influence by local listings, NAP and local keywords. By doing local directory submissions, local citation, classifieds on local portals and promotions using local keywords will improve the rank for local searches. So, try to involve GEO specific keywords and local listings in your strategy for 2017 SEO.
Active Blogging - Be active to make your promotions worthy. As content marketing is an essential tactic of promotions, blogging is another way of content marketing. On your own blog, company's blog or on other's relevant blogs, continual blogging will improve your impressions. So, actively write informative, effective and relevant content for blogging purpose.
Themed Linking - In 2017, try to focus on thematic linking, as it shows more relevant and attract targeted audience. Themed linking simply means to the conceptual back linking or getting backlinks from similar concept websites. So, try to search relevant and similar theme sites through competitor analysis, backlink check or searching Google for similar content and place your backlink there.
Link Reclamation - Another technique that will give assurance for the better results. Reclamation simply means to recreate broken links by making them revive. For that you can search broken links on highly authorized websites such as Wikipedia, and target relevant thematic content towards your own website. So rebuild your authenticity by using link reclamation in 2017.
Client Testimonials/Reviews - Recommendation always improves user trust as well as the Google's. By asking client testimonials and reviews (obviously positive) on different portals, such as Google business page, Facebook Page, Glassdoor and others, will enhance the ranks and impressions. So, ask positive reviews and testimonials from clients to rank well in 2017.
Improve Visual Content Engagement - Text only content can't make you enhance your user stay on the website. As it somehow makes them bore and ruin their experience. Even no-one has time to read huge content. So, try to involve expressive and engaging visual content such as graphics, images, videos, animations, etc. to improve user engagement and to reduce bounce rate.
Social Networking Tactics (Social Signals)
Previously, these are known as a part of "Off-Page Tactics", but now they have an individual preference and an impact on ranking and impressions on search engines. As a recommended tactic, these signals also consider to make conversions and direct connection. So, that's require to keep your faith and focus over social signals and work on its elements, such as-
Social Activeness - Be active on social networks to create a recognized identity. A post on a daily basis can help you to transform your business page into a brand and aware relevant audience about your services, products and features.
Improve circle/Friend list of relevant fields - Be clear about the audience before selecting one as a friend on your business account. As it is solely for promotions and conversions and somehow work as a showcase, but only for the relevant one. So improve your friend list with most relevant users, which can help you to generate more pennies in less promotion.
Enhance Network - Along with the enhancement in friends, that's also essential to be a part of different, but relevant communities and groups. It will help you to enhance your reach in the same industry and improve the chance of conversions.
Active Blogging on Social Networks - As an emerging platform, social networks are the perfect place to do blogging. As they guarantee about the self promotion and highest reach on a single post, they also assured you about more user interaction. Even the content placed on social platforms such as - Facebook, LinkedIn, Reddit, Stumbleupon, etc. will get high authority and index sooner.
Ask for Social Reviews - Social networks worth a lot to make your business a brand. So, be active on it to be always identified, authorized and recognized by several. Even, never leave a single day without interacting, sharing your thought and asking your circle for the reviews. As these are much appreciated way to get ranked on search engines.
Analytics and rapid check (crosscheck activities)
Google used to change its search algorithms on a regular basis (several times in a single year), which caused for the failure of several tactics and also amazingly improve few ones. In those changes some are seriously the giants such as previous - Panda, Penguin, Hummingbird, Mobilegeddon, Pigeon and RankBrain.
So, it's an essential thing to cross check the work by keeping eyes on a few things, such as-
Google Tool Analysis - As an SEO consultant, we are used to with these tools and connected with them regularly. Even these are essential to calculate traffic and to analyze site errors. Moreover, that tools like Google Analytics and webmasters can be utilized to improve the site's crawl ability, sitemap indexing, user behavior, manual penalties, and much more.
In-Page Analysis - To identify user's behavior on a single page, we generally use In-Page Google Analytics tools. This clears out the user flow, means on which direction user reads the content and interacts with which context more. With a clear percentage, we can analyze the context worth and according to that we can modify our context.
Performance Measurement - To identify the worth of work, we need to do performance measurement on a regular basis. It includes backlink checking, broken link checking, 404 checking, link error checking, authority checking, etc. By the rapid checkup, we can make ourselves assure about the results and it will help us to prepare further strategies.
Few last words
We have stated about SEO in 2016 at the end of last year along with relevant infographic and as now, this year is near to end. As like previous year, we had done a few researches and analysis this year as well to identify what will work better in the coming year 2017. We squeeze our research and come with the details here. We had four major sections that need focus in 2017 and SEO specialists needs to keep their eyes on "on-site tactics", "off-site tactics", "social signals" and "analytics".
2019 Link Building Tips
Backlinks are links to your website from other websites. If you want to do a backlink check in Google on your site all you need to do is type in 'link:www.yourdomain.com' into Google. Just replace the 'yourdomain.com' part with the URL for your site or webpage (note however you won't get every backlink if you use Google - more on this below).
I recommend you check out the backlink numbers for popular and competing websites to your own site so you can get an indication of how far you have to go. Don't get too discouraged if your numbers are a lot lower than other sites, just remember to keep working on your sites every day and over time backlinks will build up.
Backlink Frequently Asked Questions
Why should I care about backlinks?
Backlinks are important because each time someone links to your site it counts as a "vote" for it, moving it higher up in the search engine results pages (SERPS). As part of a search engine optimization strategy you should aim to build backlinks up over time. The more backlinks you accumulate the better placed in search engines like Google, Yahoo! Search and MSN Search your site will be.
How do I find out how many backlinks my site has?
Each search engine has backlink look-up tools that you can test by typing in 'ink:www.yourdomain.com' into the search form. Just replace the 'yourdomain.com' part with the URL for your site or webpage. You need to use 'linkdomain:www.yourdomain.com' for the Yahoo! search engine and you can use either tag for the MSN Search Engine.
My understanding is that the 'linkdomain' tag will provide all the sites linking to your entire domain name including subpages/directories, while the 'link' tag will only show backlinks for the one webpage. Generally you should find a higher total for the 'linkdomain' look-up.
Why are my Google backlink numbers so low compared to Yahoo! and MSN backlink counts?
No one really knows the answer to this except perhaps Google employees. I've asked a lot of web marketing experts and everyone has theories but so far we have no concrete answers. Most people report that Google backlinks are often a list of the least relevant (low PageRank) backlinks or a miss-mash collection of random backlinks. I initially thought perhaps only what Google deemed as authority site backlinks would be listed but so far this has been disproved because plenty of obviously non-authority sites show up in backlinks.
Another quandary you will probably come across is sites with a good PageRank, like a 5 or 6, having very low backlink counts in Google. It boggles the mind trying to figure out what Google is doing so generally I advise people not to make any assumptions based on the Google backlink counts. Watch them to see if they go up each update and leave it at that.
If you want a good list of the sites linking back to you use Yahoo! or MSN search instead. I've been monitoring my backlinks in Yahoo! on a near daily basis and my count goes up 20-40 per day. Whether this is because Yahoo! is indexing more sites or I'm getting more links (probably both) I don't know, but it's still fun to watch so I suggest you try it too.
How can I get more backlinks?
In so many, many ways. In a nutshell you can do the following sorts of things:
- Do link exchanges with other sites and blogs
- Make comments on other blogs - contribute to the conversation, don't SPAM
- Post in forums
- Post in newsgroups
- Use article marketing
- Build more websites
If you do all of the above you will slowly build up a huge network of backlinks. Remember your reputation counts, so don't simply post links to your site all over the web like a spammer. Take part in the conversation and build a good reputation at the same time as you build backlinks.
I've heard I can get banned from Google for "bad" backlink building practices?
First let me say that I have never spoken to anyone that was penalised by any search engine for building backlinks to their sites. Now if you are building say 1000 link farm websites that all point to your site that is an obvious recipe to get banned. Also you should remember that relevancy is just as important in a backlink strategy - you don't want to chase links from sites with content on politics if you are selling cheese. There just isn't any relevance (hmm...or maybe there is?)
I have read claims that if you suddenly get a huge bunch of backlinks in a short period of time you might get into trouble. Since I know of no free way to get a lot of links quickly besides using what is called "blackhat" search engine practices (software that builds fake pages to trick search engines for example is considered a blackhat SEO practice - and this will likely get your site banned...eventually), I doubt you will ever figure out a way to get into trouble. I believe it's certainly possible, but not likely.
If you stick to natural linking process and over time expand your website patiently and methodically you will have success. If there is one thing that has been proven online over and over is that if you spend a few years building a quality site you will get results. Most of the really successful sites I know of now are managed by guys that started writing content and building backlinks back in 2003 at least, some earlier in that. If you want to be another one of these success stories in 2007 stick to your long term goals and work hard over time.
Search engine traffic is sought after by many Internet marketers because of the quality of visitors that search engines can generate. SEO(Search Engine Optimization) is an art form that is difficult to master and causes confusion amongst many. Some SEO companies claim to offer solutions that will catapult your website's ranking in the search engines. Before you jump at that opportunity, you have to understand the real truth behind those bold promises and guarantees that a lot of these SEO sites are claiming. Here's some powerful advice to help you clear up the smoke and mirrors of SEO.
Avoid companies that guarantee you a top ten ranking in the search engines. These companies may get your site listed high in the search engine results, but only for keywords that are unrelated to your website and are almost never searched for online. Some of these SEO sites are outright scams that will take your money and disappear. Ranking well in search engines for the keywords that will bring you traffic takes the right amount of time and effort. You just can't buy your way to the top of the rankings...especially not in the short amount of time that these fraudulent companies promise.
Don't waste your money on those sites that will submit your URL to thousands of search engines. It may sound appealing just thinking about how much traffic you can get from all of these engines. The truth is, most of those search engine sites are minuscule and have almost no people using them. A lot of people don't realize that a majority of searches completed online originate from either Google, Yahoo or MSN. If your favorite isn't listed in this top three, chances are it's powered by one of them. AOL, for example, uses Google's index to provide search results to their users. A lot of other well known search engines utilize the indexes of these three popular companies. All you really need to do is to submit your URL to Google, Yahoo and MSN...and it costs nothing when you do it manually.
Achieving a good search engine rank is something that you should let occur naturally using proven optimization strategies. Any company that promises an outrageous claim should be avoided altogether. If it sounds too good to be true, then guess what? Move on.
There are some legitimate Search Engine Optimization companies available. Research thoroughly online before deciding to hire one. They should be able to help you optimize your website for the keywords that you want...not the other way around. Keep in mind, you are paying them for their services, so they should work with your interests in mind without any problem.
The most important thing to keep in mind is that no one can guarantee you a top listing in the search engines. SEO isn't an exact science and search engine companies are constantly tweaking their criteria for ranking websites. If you want to increase your chances of ranking well, you have to do the right research to find the best keywords that will perform well for your site and learn to use time-tested, basic fundamentals of Search Engine Optimization. It could take a few months for your efforts to pay off, but the reward is high quality traffic that is prized by Internet entrepreneurs everywhere. Good luck to you and your success!
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