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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Link building process can be used by web creators to increase the ranking of their websites on search engines. Your site's popularity can be judged by the various links pointing to your websites. There are various link building methods like exchange of links, buying links or building one way links. If you have used the appropriate link building tools then the traffic on your site will increase, it be get more exposure and would also become popular.

So, now let me discuss about some effective link building tools with you.

1. BuzzStream for Link Building
BuzzStream for tool building is a very effective and powerful tool which is especially designed for you to receive inbound links which can help in increasing the popularity of your website. This tool also helps in increasing the ranking of your page on search engines. It helps in creating the essential out search using the streamlining link research in an effective manner.

2. Solo SEO Tool
This is a very simple tool that efficiently helps you in your link building process till the end. It helps you in modifying, key word research, and links and build reports according to the needs of SEO. Through this you can also find about the quality and the strength of your inbound links. This tool helps you in getting back good links and you can also keep a track of the ranking of your rage through it.

3. Link popularity tool
This is very effective link building tool which helps you to know about the popularity of your website. It also tells you about the number of inbound links pointing to your site. It can help you to know about the popularity of your own website as well as the websites of your competitors.

4. Link explore
This tool contains the database of a large number of websites which are marked according to the material they contain. This tool makes the use of spider and automatically adds many new sites to your own website every month.

5. The Hub Finder 3.0
The hub finder 3.0 tool helps you in creating a hub of re-occurring back links of a particular keyword used by the webmaster. This is a very powerful tool through which you can easily find websites which can be included as your quality web partners.

6. Link exchange manager
Link exchange manager is a very dominant tool, based on free software program that can effectively assist the web creators to develop inbound and outbound links that can help them to keep a track of the ranking of their website. This tool also helps you to create original pages that are search engine friendly.

These are some of the best link building tools that you can use to increase the popularity and traffic of your website.

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Selling any type of products and services is easier when done online where advertising cost is relatively inexpensive and where reaching the global market is virtually possible. Here are the steps that you need to take to sell your software online:

1. Build your own website. It's important that you have your own website. Somehow, this gives your potential clients an assurance that you are not a fraud. Make your website informative and make it look professional so your visitors will not think twice about doing business with you. Make it search engine-friendly and easy to navigate.

2. Article marketing. Personally, I highly recommend article marketing as it is not only cost-effective; it also delivers great results as long as you do the entire process right. Just write and submit highly informative articles online and you'll surely be able to get the kind of exposure that you need. For best results, write topics that are closely relevant to your software, to the problems being faced by your prospects, and issues that affect your chosen niche to attract high quality traffic.

3. Host a free teleseminar. You can easily capture the attention of your target market by offering them something for free like informative teleseminars. I suggest that you discuss the things that your clients are struggling with and present your software as the most effective solution. By doing this, you'll easily be able to create a need for your offerings. As you know, this is the key to convince your prospects to really take a look at your software and hopefully, get them to buy in the long run.

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Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.

Google Penguin 4.0

The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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If you've found yourself wondering how you can get more visitors to your site then you are not alone. Anybody in the field of internet marketing would be normal to wonder how to generate more traffic. It can be quite frustrating when you feel as though you have done all you can do to drive traffic. Well, there is no longer a need to feel frustration. You certainly can learn to drive traffic like a pro by implementing some great SEO software offered within the web marketing field.

1. There are so many web marketing experts within the field that have advice and guidance to offer in the form of software programs and tools. As you may already know, search engine optimization is the key to traffic generation overall and the best internet marketing strategies can be at your fingertips if you just seek them out. You can certainly pick up on some great tips and tricks from the pros so that you can learn to be a pro yourself.

2. Again, you may already know that back link building is a vital SEO tactic but do you know all there is to know about back linking? You must understand all the ways to build back links as well as all the places to build them as well. You can build your links through article directories, blogs, discussion boards, and much more. The most important thing to remember is not to count out any option for building links.

3. If you want to drive traffic like a pro you must think like a pro. Only the best online professionals are at the top of search engine rankings so you shall learn how to do this. You should implement the greatest Google ranking tips that you pick up on during your internet marketing journey. Google is the top internet search engine in the world. Don't you want to part of the best in the world. Keep this in mind for optimum web marketing success.

When you become frustrated because you feel as though you are not getting enough traffic to your site remember that you can experience the same financial success as the pros. Learning the most updated and cutting edge traffic generation methods will ultimately put you in within the realm of financial security that you dream of.

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Any person who is interested in creating and maintaining websites will know what a backlink is, and how important it is for the popularity of the website. Backlinks play an important role in showing the search engines that your website can be trusted and that it has good quality content for users. So what is a backlink? A backlink is a link that points to the site or blog that you own. This means that any visitor who visits the website containing a backlink to your site has a chance of visiting your website by clicking on the backlink that is seen there.

Google encourages backlinks and considers each backlink to a website as a vote in favor of that website. Hence the more the number of quality backlinks the better chances the website stands to rank high in Google's search results page. Also with good quality backlinks to your website you can expect more quality traffic visiting it regularly. This means that backlinks should be of a high quality.

Backlinks that are got from link spamming and link baiting which are incorrect methods to increase backlink number will not give you good results. If you want to increase the credibility of your website you should ensure that the backlinks are obtained from a good source which deals in content which is similar to your website. Only if the content or theme for the blogs or sites which contain the backlinks is similar should they be used.

You should make sure that backlinks are obtained from reliable sources and belong to authoritative sites. If the backlinks are placed in unrelated and unreliable sites then you will actually be doing more harm than good by placing links in such sites. Also you should look to place your links in websites which are of a high PR value since better the PR more the traffic and of course you will place higher in the search engine rankings.

Another way to get backlinks is submitting articles to article directories. These article directories like EzineArticles, Helium and others have a good PR rating and when articles are submitted to them you can make use of a backlink to your site and hence get good quality traffic. This is another way to optimize your site or services for search engines and get many benefits including more sales through your site.

Backlinks serve as an arrow to another website and if used properly they can result in making your website a success. When choosing anchor text also one must be careful to use the correct word to represent the backlink so that Google will get an accurate idea of what your website or blog contains based on the anchor text you choose for the backlink. Once that is chosen you need to submit to many good websites and hope they all get published. After this step is done you will be able to see the difference in traffic good backlinks have given you.

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Email Opt In Lists are the next step in your internet marketing journey. Creating a list of potential customers within your niche, will increase your sales in leaps and bounds. You might have to wait a couple of weeks longer, but the end results will be far better. Furthermore, email opt in lists, allow you to advertise different products to the same individual over a period of time, so you're not limited by just one product.

What are email opt in lists? They're basically a list of email addresses that you collect when visitors to your website sign up for freebies that you offer them. Ever notice those, Sign Up here and receive my FREE thing-a-ma-jig? Well that's somebody building their email opt in lists.

Before we look at how you will create and use a list, let us look at the life-cycle of website visitors. The average visitor will hit your landing page after being directed through one of your backlinks. You will then try to direct this visitor to a sales page through a hop-link where hopefully they will make a purchase and you will get a nice fat commission.

Here's where email opt in lists come in to play. Rather than forcing your traffic to make a purchase decision, you offer them something for their email address. You see, it is so much easier for somebody to type out their email address than credit card number.

Here's the bottom line. Even though your traffic may be engaged by your website content, and very interested to know more, when they reach the purchase point, many of them may be scared away never to return. These same visitors however, will easily give you their email addresses and so be reachable again. You must remember however, that you need to offer something of value to your visitors in exchange for their email address.

Email opt in lists therefore give you a much larger advantage because they capture a larger portion of your audience and allow you to contact them in future. If you build a relationship with your list, you can then start recommending products, and depending on how much trust you have built they will begin to buy from you.

While creating email opt in lists are hugely advantageous to your marketing campaign, you will realize that once your list has more than a few people, manually emailing them is going to get pretty hectic. Auto-responders allow you to save plenty of time by automatically sending emails in a pre-determined sequence to your subscribers at pre-determined intervals.

While you now know how advantageous using email opt in lists can be, to truly be effective, you will need to learn how to offer something of great value to subscribers as incentive for signing up. Without this nobody will sign up. Knowing how to become friends with your list is the next step, and knowing the steps to building an effective relationship before you start selling is vital.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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There are various methods to check for redundant content. One way is a manual checking, and other is to use the available online tools.

Here are some FREE online tools available for you to identify duplicate content:

Copyscape

It is a plagiarism checker. This software detects duplicate contents and test if the articles are unique. This is useful to check all the other ecommerce websites that have similar product description.

Yahoo Explorer

It is a helpful tool to locate duplicate content. Ensure that you get to see the results for rages. Then, transfer results to TSV, open in excel.

The spreadsheet will have the following information: Title tag, URL, size, and format. Arrange the data by descending or ascending for the Tile tag. This will allow you to quickly scan the file for set of duplicate content.

Xenu Link Sleuth

It is a famous free tool, the fastest link-checking software. It is an application that needs to be downloaded first. It also provides data that is the same as Yahoo Explorer. What Xenu Link Sleuth can do that Yahoo explorer can't is to detect broken links.

Google Webmaster Tools

It is a free web service by Google. It gives you detailed information about your pages. Let webmasters to check indexing status of their websites.

There are many approaches that attempt to control plagiarism, such as disabling right click and putting warning banners about copyrights on websites.

Cases of plagiarism that violates copyrights may be addressed by the rightful website owner sending a DMC removal notice to the offending site-owner.

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How do you sift through the top choices and choose the best SEO software at the best price? This articles gives you a framework to compare the different SEO tools on the market and find the best one that meets your needs and budget.

Web CEO, IBP (Internet Business Promoter), SEO Elite and SEO PowerSuite are among the most widely-used seo software tools out there, and all promise you growth of rankings and boosts in profits.

But just like any thing you're buying, SEO tools have good and bad points standing behind their promises, and it's best to evaluate further and weigh the pros and cons before investing your money into a particular website optimization and promotion tool.

Here are some features that SEO professionals look for in search engine optimization software:

Complete solution. Rather than having to buy several individual software SEO consultants would prefer a complete set of effective SEO software that is absolutely enough to achieve and maintain top traffic-generating positions in any search engine.

Easy and fast. SEO coaches (and clients) need intuitive software with no special preps, no specialized knowledge requirements, no Internet skills. The SEO software should guide users in quickly doing every search engine optimization task necessary to get the #1 position in any search engine.

Reliable. SEO consultants need proven and up-to-date software designed not by programmers only, but by SEO experts and website owners. The software should be stable and have features relevant for MNCs, Fortune 500 companies as well as smaller businesses and entrepreneurs.

Frequently updated. The search engines constantly evolve and change ranking algorithms. SEO trainers need software up to date with Google, Yahoo, MSN, Bing and the other top search engines in order to obtain top rankings within shortest time.

Works on Windows, Mac OS X and Linux. The best SEO solution would be cross-platform and run equally well for users with Win PCs or Macintosh computers - and even for Linux fans.

In concluding, Web CEO, IBP (Internet Business Promoter) and SEO PowerSuite all have free versions - you can use them before you decide to make a purchase. SEO Elite doesn't provide a complimentary or trial version. Therefore for this article we tested Web CEO, IBP and SEO PowerSuite free and paid and SEO Elite paid. All tools ran smoothly on Windows, and we didn't see any crucial bugs in WebCEO, IBP or SEO PowerSuite. (Please note that SEO PowerSuite also works on Mac OS X and Linux without restrictions.)

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SEO Backlinking is an advantageous method to initiate website visits, but you have to know that your site will not come to be well-liked overnight. Backlinking is just one piece of the complete ranking algorithmic program for all the search engines but is one of the key influences in obtaining a site to rank considerably high ensuring it remains this way into the future.

Search engines possess a quantity of elements into account when deciding ranking, and, while Backlinking is one crucial element, quality inward links attach weight to the website popularity and search engine ranking. Search engines watch for related backlinks signalling to your website, and they unquestionably have affection in abundance when they see these links within real text. Considering that search engines at the present moment cross check the content of not just the link, but the physical sites the link is joining so they can make sure the webmaster is not attempting to gain stronger SEO by conducting their website affairs akin to running a number of unconnected sites at the same time and linking them together, using concealed links, or using automatically generated pages. If two sites are alike in content and design, search engines have a inclination to favour the site having greater inbound links but once more high calibre links will dominate. Quality backlinks appeal not only to search engines but is a pivotal influence in attracting the web users towards your internet site.

SEO represents Search Engine Optimization, which is essentially the moves undertaken to position your site high in the search engines. SEO Packages additionally incorporate Article Submission, Search engine submission, Press Release Submission, online directories submission with which to provide you the best aspects in the business. There are areas you can go on the Internet to look for the best keywords, preferably those that have little opposition, in order to construct your search engine directed writing for your situation.

Article marketing is recognized as the white-hat road to produce these relevant, inward links. When successfully substantiated websites use your content from an article marketing database, an involuntary link to your internet site is incorporated. It is not what your users view but what the search engines "view" that places the authority in Backlinking development. When article marketing, a great tip is to arrange all your resources boxes into several varying categories to ensure that a different 'anchor text' (anchor text, is the viewable text within the hyperlink) is used rather than the same repetitive text on each article.

SEO Backlinking is a highly important and necessary part of any successful website. Backlinks are necessary for Search Engine Optimization (SEO) considering that they assist in judging the acceptance and significance of the website founded on their backlinks to additional sites. Backlinks from websites work like votes, there are some basics that you want to consider when getting backlinks to your website: Try and get links from only high quality websites that are in your market niche The more authoritative the site the better the link Use anchor text to help strengthen the backlink when possible Do your best to have one way links to your site, link exchanging just shows the Search Engines that you think your site is equal to the one that you are exchanging with and with so many sites on the Internet these days you need to be the authoritative site To view the complete definition of backlinking on Wikipedia just click on the image.

Nowadays the field of search engine optimization is becoming ambitious day by day and Backlinking is gaining favour as a critical SEO instrument. Therefore, your article marketing objective is to ensure that you can generate as many high calibre articles out on the Internet as possible with varying anchor texts relating to the subject matter of the specific article ensuring that SEO Backlinking is used to it's full potential.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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You can't randomly choose any SEO provider and hope it works out. You should be searching for a provider that can continually meet or exceed your needs. You need a provider you can trust to help your business get noticed and to continue to grow. Ideally, you want to create a long-term relationship with them from the ground up.

Take your time to locate the best SEO agency so you can feel confident with those efforts. You need to be able to rely on them to do their job efficiently. This will give you a chance to focus on what you need to for the business to be ready to go. Their efforts can drive more traffic and result in higher conversions. You need to be ready for the sales volume to increase.

Longevity speaks volumes when it comes to this type of business. This shows they are good at what they do and have happy customers. If they didn't do an excellent job, there is no way they could have stayed in business after all that time.

Discussions

Spend some time scheduling appointments where you can discuss what you need with them. The best SEO agency out there is going to listen to your needs and share with you what they can do. They will explore options and packages and they will strive to find something that fits into your budget. They will tell you about techniques and tools they can use to customise.

Don't settle for a company offering you the same approach the take with everyone else. You don't want to be lumped with other businesses. You want something that services as a driving force and gets your business noticed. It should take into consideration your business goals for now and the long term.

Evolution

The best SEO agency out there continues to evolve. They embrace changes rather than being worried about it and fighting it. Technology continues to change, consumer needs move in new directions, and you have to be aware of what your competitors have in motion. Find a provider who can continually look at all of this and get you results.

They are willing to accept those challenges and they can thrive on finding solutions. Their efforts allow you to be in the role of leader for your industry. As a result, you continue to get recognised by new customers. At the same time, the loyalty from previous customers continues to grow. They are all confident your business offers what they need at that point in time.

Your business set up, size, and needs will change with time too. The best SEO agency isn't going to lock you into one plan with them for the long term. Instead, they will allow you to have flexible terms in place. As your needs change, so can the services they offer to you. Evaluating what is working and what needs to be improved upon is very important.

Overall Value

Getting the best SEO agency out there for your needs shouldn't break your budget. Look for a provider that has reasonable prices for what they can deliver. Evaluate their overall value too by looking at reviews from other customers. What have they done to show they consistently go the distance for their customers to help them get the best possible results?

Only work with a provider using white hat methods. You want your traffic to increase and you want your search engine rankings to go up. However, you want to always do this both ethically and legally. Otherwise, it can cause more harm than value for your business in the end. Find the best SEO agency offering you consistent value, opportunity, and effort.

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To fast track SEO your website and get it on the 1st Page of Google as soon as possible, take the following steps immediately:

1) Decide on one main target keyword/phrase. Don't aim too high first of all. Think Security Window Tinting Essex not simply Window Tinting.

2) Search your target keywords on Google to check if you are already on Page 1, 2, 3, 4, 5 etc. Make a note of what page you appear on (if you appear) so you can track your results.

3) Put your keywords in the Page Title of your Home Page.

4) Put your keywords in the content of your Home Page. Once at the top of the page text, once in the middle of the page and once at the bottom of the page.

5) Put your keywords in the ALT text of the images on your Home Page.

6) Create a Site Map page and put a text link to the site map page on your Home Page.

7) Add a link on every page of your site pointing back to your Home Page and use your keywords in the Anchor Text of these links. Check and make a note of how many inbound links you have using Yahoo Site Explorer.

8) Ask everyone you know to add a link to your site from their site and tell them how you want the Anchor Text to appear (your keywords).

9) Submit your website to relevant online directories. Any links will be OK for now, reciprocal or otherwise, we just want Google to see your site is getting popular. Use your keywords as the link back to your site if you can.

10) Write a 400 word article that solves a problem or gives valuable information relating to your business and submit it to 10 article directories.

11) Add a few lines of text or an extra page to your site once a week. Make sure the text you add is original content and any new pages must include a Keyword Rich link back to your Home Page.

12) Try to get 5 new incoming links to your site every week from then on.

After a couple of weeks, check your position on Google. After 3 or 4 weeks, Yahoo Site Explorer will start to show your incoming links.

If you follow the above and you already have an established site, you should start seeing improved rankings within a couple of weeks, depending on how old your site is. If you have a brand new site it could take a little longer to get higher up on Google.

Obviously the more competitive your keywords, the longer it may take to get on the 1st Page of Google.

You can do all of this for all the pages on your website all at once if you wish, but if you just focus on your Home Page first of all it will help you get results faster, which will encourage you to continue. Once you get this right for one Keyword you could delegate the process or outsource it to someone.

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Brad Callens keyword elite software has been a popular SEO keyword tool since it was first launched a few years ago and the new Keyword Elite 2 has even more features for those webmasters looking for a keyword research tool and pay per click tracking software.

A Keyword Elite 2 review is often biased but there is no doubt that this SEO keyword tool does have some nice new features. Going beyond just basic keyword analysis the new version also focuses on finding winning AdWords campaigns as the AdWords time machine program will check out results from the last 6 months.

The big advantage compared to other PPC programs such as Google Cash Detective and PPC Bully is that there is no monthly fee to access this data.

Another new feature is the AdWords site program which highlights sites that are running AdSense within your niche so you can target them for the content network on AdWords. There are other tools that do this function but it's a welcome addition.

One of the new programs that has some out the box thinking is the new Joint Venture program which can find sites that may be open to advertising as they offer newsletters online. You can do this manually but the automated feature of this keyword elite tool will save you so much time.

There is no doubt that the new improved features of this SEO software will attract many webmasters who can target the top position at Google and also spy on profitable AdWords campaigns.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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The main purpose for having a website of your own is for having people visit it. To let people know that your website exists, you need to advertise to show the online community who you are, what you do and what you can do for them.

There are a number of ways to get the word out about your website. One way is advertising your website to get more website traffic. This can be done by getting a number of links to your website posted through other sites of similar interests. Today having a top quality website is essential for small businesses, but promoting your website to get listed with the search engines and increase traffic to your site can either make or break you. Of course, your website was not intended to sit idle online, but to get as many viewers as possible.

If you want to increase website traffic with links back to your website, there are a few things you can do. Since search engines such as Yahoo!, Google, and Bing can drive traffic to your site, register with them so your site will get indexed which allows searchers to find you. When submitting your site to directories and search engines, create an eye catching, detailed listing that will entice potential visitors. The more directories and search engines that know about your website, the greater your chances increase of more traffic from web surfers.

You can create a sign up list for those visitors who visit your web site and want to receive email newsletters from you about your website topic. Creating a mailing list for Internet newsletters is a great way to build a relationship with your web site visitors and to offer special promotions or send weekly or monthly news and updates. The newsletter can drive your subscribers back to your website to take advantage of your special offer. Several services offer contact management services so you can easily get a sign-up form on your website and send follow up emails.

Chat rooms, message boards and other forums with subjects relating to your web site work as great ways to promote your site. Although you should never directly advertise on any of these forums, participating allows you to answer questions and build up your credibility. You can also include your signature file at the end of your posts. The signature file contains your contact information and a link to your website. Use this in every email and forum post to increase website traffic.

Offering a freebie can quickly attract significant traffic to your website. Offering a freebie related to your target audience such as software, downloadable forms, informative articles, ebooks and other resources full of valuable content, can draw visitors to your website. Buying ad space on established websites in the same field as yours can also increase website traffic. You can easily place these ads with Google's AdWords advertising program, but there are many sites that can place your targeted ads. You may want to consider placing your ad within a search engine or directory, or even in a local newspaper or magazine for a slightly higher advertising price. Having your website and contact information on personalized stationary to use with all your off-line transactions can yield terrific results. Using business cards, letterheads and envelopes, are effective ways to advertise your website while paying a bill.

There is an enormous variety of ways to advertise and to increase website traffic. Regardless of the field of interest, there are people out there surfing the Internet that will be interested in what you have to offer them. Creating the website is a good first step, now you must find your audience; do not expect them to find you without some help. You must help guide them to you through advertisements and effective promotion.

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Axandra, the number one SEO software development company, is the creator of the multi award winning IBP (Internet Business Promoter) software. With a money back guarantee, IBP guarantees top 10 rankings for your keywords on Google, Yahoo, MSN, or other major search engines. The company also offers an e-book on how to successfully advertise with Google Adwords, while lowering pay per click costs.

Axandra is a privately held, debt-free corporation whose software is used worldwide by thousands of webmasters, optimizers and companies. The mission is to help small and medium sized business optimize their websites, to increase income. Co CEO's Andras Vogt and Johannes Selbach are dedicated to ethical search engine optimization methods, and to the success of your online business. Based in Staudt, Germany, their products are sold by affiliates around the world.

The company offers customers a free trial, and a money back guarantee of its multi award winning web site promotion tool. IBP, or I Business Promoter, is SEO software that will show you how to achieve the elusive top 10 rankings on any major search engine, including Google, Yahoo, and MSN, as well as many others using your keywords. IBP will analyze your website, compare it the websites in the top 10 ranking on the search engine of your choice, and generate an easy to read report. Simply by following the suggestions of IBP, your website is guaranteed to be in the top 10 results for your keyword within six months.

Axandra's IBP software offers several SEO tools designed to optimize and promote your webpage, as well as track the results and generate reports. Four of the most popular tools included in the IBP suite are the Top 10 Optimizer, the Search Engine Submitter, the Keyword Generator, and the Ranking Checker. There is also an Inbound Link tool, and a powerful Scheduler, which will allow the IBP software to run after business hours, once a week, or even once a month. Combining all these SEO tools in one piece of software, as well as a few more makes IBP a great investment for any online business, no matter what size.

Axandra, the number one SEO software development company, and creator of IBP, a multi award winning website development software, is a privately held debt-free corporation based in Germany. Determined to offer small and medium business the tools necessary to optimize their web based business, increase traffic, and increase sales, Axandra holds strongly to ethical business practices and search engine optimization methods.

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You've probably seen SEO or Link Building advertisements that look something like this:

"Google rankings are determined in large part by the number of links pointing back to your website. Therefore, the more link juice you have, the higher your website will be ranked. However, it can be tedious and take hundreds of hours for you or one of your employees to manually submit your site to website directories and blogs. We have great news for you. For only $39.95, we'll submit your site to more than 1200 different sites (all different domains) giving you instant link juice and popularity in Google's eyes! You can even choose the keywords you want us to use in the links. Get your website ranked higher now!"

Doesn't this sound like an amazing deal? Are you envisioning your website hitting the top ten of Google, Yahoo and Bing for your target keywords? For about forty bucks, you can see the profitability of your website skyrocketing, right? WRONG!

These types of deals almost never work. Regardless of how good the marketing hype is, you should avoid using such services or your website could get seriously penalized by the search engines. In fact, in the worst case scenarios, your site may be de-index altogether. Once this happens, it can be near impossible to get your website included again -- the opposite of what you are striving for. Here's why cheap SEO and link building almost always never work.

Problem with Cheap SEO

Cheap SEOs often try to rank sites quickly using link spam, blog network or other manipulative link schemes. Why? Because such links are easily acquired and with the cheap rates they quote, they cannot afford to provide quality link building service, which is often very time consuming and thus costly.

Unfortunately for these SEOs and companies that use them, Google, Yahoo, Bing, and other search engines are continuously honing their system to produce the best search results they can. Why? Because they know that showing spammy, low quality websites on their search engine results page (SERP) will result in poor user experience and in the long run, turn away their regular users. Hence, they pay software engineers and programmers large salaries to root out manipulative SEO tactics including link spam and artificial link schemes. They constantly tinker with their ranking algorithms so they can catch spam and demote or de-index websites that are associated with them. Google, for example, also provide an easy means for web users to report sites engaging in web spam and dubious SEO tactics for their investigation. There is thus a good chance your competitor will report you, if your SEO agency is engaging in such acts.

Through their relentless effort to fight spam, these search engines have over the years significantly improved on their ability to detect untrustworthy sites and link spam. If your backlinks are seen to be coming predominately from such bad neighborhood, your whole website can be at risk of being severely penalized or banned altogether.

Why Do Companies Even Engage in Such SEO Tactics?

Simply because there was a window of time, just several years ago where all you had to do to boost your website's ranking was to sign a bunch of guest books, leaving a link in your signature or in the text of your message. Then, you could also use link blasting services which put up hundreds or even thousands of links on low quality websites just to trick the search engines. However, such times are gone and these tactic NO LONGER WORK today. Don't take our word for it; instead Google up on the Panda, Penguin or Exact Match Domain updates and read the stories of business owners paying the price for the errand ways of their SEOs and draw your own conclusion.

Indeed, you will realize that you are much better off building your links slowly and naturally over time or hiring a quality SEO consultant to help you in the process.

Some Tips on Natural Link Building

As a general rule, webmasters are more likely to link to things they like or find useful for their readers. And before they can link to your website, they will have to be aware it exists.

Thus to attract links, you will first need to build a quality website with content that others find useful. Thereafter, you will need to promote it to get into the radar of influential webmasters, bloggers and even the journalist.

You can use social media and customer testimonials to get the news out on your website. Host special events or special promotions and announce these to your customers via email and social media. Thereafter, ask them if they can help spread the word. Write expert articles for other sites that you admire and respect and include a link (but don't overdo it) back to your site. Take out ads in traditional print media if your budget permits.

If the above is too much effort, you can try approaching people you know (with sites relevant to yours) for links. Think in terms of business contacts or even your industry association. Explore also companies within your industry selling products and services not in direct competition with yours. For example, you if are an SEO consultant, getting a link from a web design company can be useful. When building links to your website, think in terms of the user experience. Does a link from that site to yours add to this experience? If it does not, it is perhaps better to forego that link.

There are many ways to add natural links that really will increase your search engine presence but you will need to be patient. In the meantime, don't get suckered into linking schemes and cheap SEO as all they will do is hurt your website and business.


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Before choosing any link building campaign you must know which type of link building methods would really helps in increasing greater search engine ranking position results.

Some of the most effective methods to increase the number of quality backlinks which would in turn increase the amount of traffic to the web site is given below:

o Social Bookmarking - A relatively new avatar of a concept developed in the 1990s, it essentially tags one or more web sites that a person or a group of people have found useful and informative and which they think they will want to return to. These tags can be saved, shared publicly or privately and are a great form of free advertisement through 'word of mouth' interactions on the internet. If the quality of articles is good, topical, updated regularly and overall have a good reputation, getting a good amount of relevant traffic is almost guaranteed if you include articles or comments that have links coming back to the desired web site.

o Blog Comments - There are more than 70 million blog sites on the web and the number is increasing every day. There would be hundreds if not thousands of blogs relating to what a person does or feels and commenting on these while including a backlink to the appropriate web site is an assured way to drive traffic to that site.

o Article Distribution - There are a large number of websites that a person can use to post articles on subjects they are interested in. While a number of these are free sites, there are others where a small or large fee is involved. There are also services which take these articles and submit them to many websites which the individual writing the article may not be even aware of. It is necessary to write good quality articles preferably on topics that are highly topical and which either the general public or a group of people with special interests would find interesting and / or informative. Having backlinks to your own web site and using appropriate key words in these articles that have been written for submission to other web sites is sure to increase traffic to your site.

o Forum Posting - Discussing specific topics or subjects with others who have similar interests leads to the establishment of online communities called forums. By being a regular and knowledgeable contributor to these forums, in the form of comments and short posts with a backlink to his or her own web site, a person can drive up the traffic and increase their page rank.

The more common methods to increase backlinks and thereby traffic to a web site has been mentioned above, it is best to use a combination of these and some others options like creating viral reports, to get the best results.

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As you well know, getting a good listing on the search engines can really help get some good, quality traffic to your site.

But how do you get a good listing? That's the million dollar question.

Rather than explain how search engines select the top sites or how to trick them into listing your site in the top 10, let's learn some of the facts about search engines.

Now in case you're wondering why I don't just give you the 'magic' formula or algorithm for getting a good search engine placement I'll give you:

Fact Number 1: Search engines change their formula frequently in an attempt to keep quality sites at the top of the listing. They do this because of all the attempts to 'trick' or 'fool' them and, to stay popular with their users, they need to list the most relevant sites first.

Fact Number 2: Every search engine has it's own formula for determining the sites and the ordering of the sites it will list. And even though they all use many of the same factors in their formulas, there is no 1 formula that will work for all of them.

As for giving you some of the tricks that others have tried to use to get good search engine placement, I'll just say that the tricks that have worked in the past like using misleading meta tag keywords and embedding hidden keywords don't work today and the new tricks like creating lots of 'spam' sites using automatic search engine page creators won't be working much longer.

Fact Number 3: Search engine owners know the tricks being used and develop ways to filter them out.

Now that you know that there is no 1 'magic' formula and using a 'trick' won't work for long, you should also know:

Fact Number 4: Search engines do 'black list' sites they consider 'spam' and block them from being listed.

Because of all the articles and products about Google, you may think that Google has become the search engine of choice. And while Google is gaining in popularity,

Fact Number 5: Google still hasn't captured Yahoo's number 1 position.

Even though Google isn't number 1,

Fact Number 6: Using 'good advice' on how to improve your Google position will also help you with your placement on Yahoo and many other search engines.

Some of 'good advice' for getting a good position is to have a site with good content and to use your keywords within your content. But the web has become so big that there are now thousands, even hundreds of thousands, of pages competing for the same keywords.

Because of this explosion in the number of pages available for generic keyword searches,

Fact Number 7: Search engine users are now adding more descriptive terms in their searches.

Another fact that most people don't realize about search engines is that:

Fact Number 8: Search engines don't rank or list web sites, they rank and list web pages. That means every page of your site has the potential to be listed if you set it up properly.

Since we're getting into the realm of less known search engine facts, let's talk about how

Fact Number 9: Search engines use their own traffic tracking information to

help determine which sites to list. If they see that they have a top site that continually gets visited for a brief amount of time and the searchers usually come back and continue looking, the search engine may determine the site is of little value and either move it down on the list or remove it.

The last fact isn't really about search engines but has been included to help you measure your progress as you work to improve your search engine positions.

A couple of terms you've probably seen many times are "Google Page Rank (PR)" and "Alexa Traffic Ranking". While both measure different things,

Fact Number 10: Google PR and Alexa Traffic Ranking are 2 of the best indicators on how well your search engine optimization work is going. Improving your Google PR and your Alexa Traffic Ranking can help you get a better search engine position.

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Do you have a website? Yes. Is your website visible on the top of the Google's first page? Do you take SEO Services to improve the ranking of your website? Not yet? What are you waiting for? A website without SEO is like a chocolate ice cream cone without having chocolate inside. SEO or Search Engine Optimization is very important for your business growth because it helps to double your conversion rate and give wings to it, so, it can fly high even in the high competition. SEO is not a rocket science, for this, you just need to take your action in a right direction, so, you will get the exact result what you are looking for your business. Here is a list of top SEO Software Tools, which you should give a try to increase the ranking of your website.

SEMRush: If you are looking for a tool to do keyword research, track keyword ranking, check competitor links, and check backlinks and for complete SEO audit, so, undoubtedly SEMRush one of the most popular SEO tools is something you should give a try. It helps you to check out which keyword that your website ranks for, so, you can focus on it and on other keywords as well.

Majestic SEO: Another important tool which you should include in your SEO strategy is Majestic SEO. It may help you to understand how all the websites on the internet link to each other. It assists you in link building, making an online reputation, competitor analysis, and website traffic development. All these things boost up the ranking of your website and therefore, you should try it once in your strategy.

Web CEO: Web CEO is an amazing SEO tool that allows you to do everything you have been dreaming of for the visibility of your website. It allowed you to check the actual position of your website from different keywords. It saved loads of hours and really worth your investment in terms of time, money and manpower.

SheerSEO: One of the top best SEO Software Tool available on the internet or intranet is SheerSEO. It allowed you to automate the process of SEO analysis like a pro. It is a full-proof package especially for the online marketers and new bloggers. By the help of this tool, you can easily outrank your competitors so that you can take a step further from them.

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Many webmasters want to get more visitors ("traffic") to their web site. There is a simple reason for this - web sites that get more visitors, generally speaking, for the most part, earn more money that web sites that get fewer visitors. It's also a fact that it can be very disheartening to hear about (perhaps on message boards or discussion boards) other web sites that get many thousands of visitors per day, when your own site only gets a relative trickle of visitors.

One perception that many webmasters have is that their site is not getting sufficient visitors from search engines. In some cases, this perception may be true - established web sites (which you may have heard or read about) do frequently get more search engine visitors than new web sites. The question that then arises is how to catch up?

One assumption that some webmasters make is that this is because they simply haven't submitted their own site to search engines, or enough search engines. In fact, this is rarely, if ever, the reason for insufficient search engine traffic. The fact is that it is possible to achieve lots of traffic from just a few major search engines (Google, MSN, Yahoo, Ask, etc.) - but you do need good rankings (to come near the top of the results for popular searches) inorder to achieve this.

That is not to say the submission software is unnecessary. However, what I'm saying is that you don't need to submit to major search engines directly. Instead what you need to do is to submit elsewhere, in order to create more incoming links ("backlinks") leading to your web site - since these can contribute towards higher search engine rankings.

There are three types of submission software to consider:

1. Directory Submission Software - Programs that will submit your site to Internet directories. There are over 1,000 Internet directories, and submitting your site to them is an easy way to gain lots of backlinks.

2. Article Submission Software - Programs that will allow you to submit your own original articles (of course you have to write these) to article directories. There are several hundred article directories that you could submit your articles too, and since you will be allowed to include a resource box with a backlink to your site in each article, this provides another method of gaining backlinks. The best part about article submission is that there is no upper limit to the number of articles that you can write (other than your time) - and thus you can get more backlinks whenever you want.

3. Link Exchange Tools - Programs that facilitate link exchanges with other sites, by finding pages that you can submit your link to, by helping you submit your own link, and by assisting you to manage your own links page. Some programs with these types of functions (check each one for exact details) include OutRankSmart, SEO Elite and SEO Equalizer.

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Nowadays Search Engine Optimization (SEO) is very essential for the competitive search engine driven internet world. Everybody wants high ranking of their website in search engines for all their targeted keywords but how it possible? Do you think this is feasible?? Competition map few years back was very simple compared to present age and will really become not only complicated but difficult to understand in coming years.

I want to draw your attention towards the changing scenario, the search engine optimization strategy 10 years ago was somewhat different and I would like to explain this. When portals developed likes naukari.com and another one these portals really wanted to increase the traffic (clients and job-seekers) in their portal or site, at that time it was big challenge. At that time, there was no Goggle. Yahoo was the dominant search engine with AltaVista close behind. Internet was not as crowded as it is today and fine-tuning the meta-tags was sufficient to improve rankings.

As Internet became more competitive, many websites were discovered, these websites could manipulate the meta tags to get high search engine rankings (SER). That was the time when the search engines (primarily to improve user experience) decided to increase the factors that determine the ranking of a website on the Internet. Companies and their web designers kept trying to catch-up with the search engines criterion.

Actually this was the time for the birth of the search engine optimization (SEO) specialists. The SEO and SEM executives were looked at with both awe and contempt. Some people believe that all they do is devise some clever tricks to get high websites rank on search engines. Others believe that they use scientific methods to improve the user experience and technological compatibility of a website. Which view point is correct?

The answer according to us lies in the approach being used by the search engine optimization company/specialist. If the approach is well defined and based on research, it usually has much better results.

According to me if this condition continues in future, it is difficult to say what will be the map in coming days but conditions will be critical in coming days

As, I think some trends and developments are fairly evident:

- Increment in search marketing as a percentage of the marketing mix

- Industry Based Search will become more popular.

- Circulations of web 2.0 and interactive web technologies

- User generated forums will change the way people do business

- Social Book marking

- Merging of Online and Offline methods of marketing

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Key Phrase:

You may have to do some research to reveal what your main Key Phrases are. Most likely you will already know what they are. They will be what you are selling or what you want people to find you with when they type these Key Phrases into the search engines.

The Key Phrase is what your web page is all about. You should focus on one main Key Phrase for each web page you produce. You can have a couple miner Key Phrases but concentrate on one main Key Phrase per page.

A Key Phrase generally will be from one to three words in length. I would recommend using two or three word phrase when possible. Longer Key Phrases are easier to rank well for then a single word.

You should know what your main key phrase is. If not then do some research. If you need help then you can find some tools on Google that will be of use.

You want to include your Key Phrase in your Title Tag, H1 Header and the body of your content preferably toward the beginning.

You also will add these to your description and keyword Meta tags. Be sure not to spam by adding too many keywords. You will learn more about this later.

So remember to:

o Research your keywords carefully.

o Pick the most important Key Phrase for the page in question.

o Use this Key Phrase in the Title, H1, Description and Keyword tags.

Each page should just have one topic. The topic is your Key Phrase. The home page could be an exception to this in some cases. If you desire great SEO results then keep to one topic per page. This basically means you may have to split some pages into more than one. Consider this a blessing as the search engines love more pages, plus they will be more targeted to a specific Key Phrase.

The saying "Content is king" rings true when it's great content.

Title Tag

The Title of your page is one of the most important elements of your web page to get right. You certainly want to know precisely what Key Phrase you are targeting and be sure to include your Key Phrase in the title.

The title is one of the Meta tags. There are other Meta tags such as keywords and description which we will get into later.

In this example the Key Phrase for this page is "Proxacine". Here is what your title looks like in your html code:

The article directories won't allow me to show you these examples.

Of course yours will be different with your Key Phrase inserted into the title.

Notice how the Key Phrase is toward the beginning of the title. It's better to start with your Key Phrase first in the title, and not make the title too long.

Remember that your Key Phrase is the subject of the web page and you want to place the Key Phrase into the Meta title tag.

Each web page should have a different title for best SEO results.

Note: Ever see page titles in the search engines like this? Untitled That's not a very good title for a page is it. That's what happens if you fail to include a title on your page. Who's going to search for "Untitled"? Remember your web page title is one of the most important elements. Make sure to work on it and make the title informative and catchy if possible. Think of the title as your main headline.

Be sure to include your main Key Phrase in the title. The closer to the beginning the Key Phrase is position the better.

We will look at the actual Key Phrase in the next section. The Key Phrase may be a single word but most likely will be two to three words. It is easier to get rank for longer phrases.

Tip: Use a 2-3 words Key Phrase for easier ranking.

Usually your title will be longer than one word. Here's an example of a title for a Key Phrase "Cherry Wine":

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This would mean your Key Phrase is 40% of the title. Also it is at the start which is good.

Most wysiswg Html Editors will let you input these titles without going into the code itself. Examples are Dreamweaver, Frontpage and XsitePro.

Page Title Key Points:

o Should contain your key phrase

o No longer than 60 characters

o Should be unique on each page

o The Title Tag should include the Key Phrase located toward the beginning

o Make the title informative or compelling like a great headline

The above are the two main points to consider for better search engine rankings. This will get you started. There are still quite a few things you can do to improve your rankings.


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Every affiliate marketer/online marketer knows the power of getting ranked high in Google for a good keyword term. Yet so many fail at getting enough backlinks to help them achieve those hot spots. In this article I'm going to give you a brief overview of how I go about getting TONS of high quality one way backlinks to all my sites.

I use Article Marketing, Video Marketing and Press Releases.

That's all I use and it works like gangbusters.

I write 10 articles each day around my niche topic and I submit it to a article directory such as EzineArticles. Every Thursday and Friday I submit 2 articles to a service called ArticleMarketer.com. I get about 100 backlinks from that alone.

I write one press release Sunday and then on Mondays I use PR.com and I use their paid distribution service of about $40 to blast my press release to all powerful news websites. The backlinks from those sources alone are incredibly powerful.

The other method I use is to create 1 short video each day with Windows Movie Maker. It's a free software. I create a video that explains content. You don't have to create a fancy video. The main goal of these videos will be for backlinks and not traffic. Sure traffic will come, but it's the backlinks that will boost you in the search engines which will lead to constant traffic.

Take that 1 video and submit it to a service called TubeMogul.com. They will submit your 1 video to over 18 video sites. Talk about backlink juice in an instant! So by creating and submitting just 1 short video each day we are talking about 126 backlinks within a week.

So there you have it. My short tutorial for obtaining one way links in the shortest possible time. There are some other methods like social networks, but that is beyond the scope of this article.

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Understanding the algorithms used by search engines, such as Google, can be mystifying. Let's start at the beginning:

What is a Search Engine Algorithm?

An algorithm is a mathematical process used by a computer to solve a problem or answer a question. Google, launched in 1998, is the leading search engine. The search engine algorithm was designed to find files on the internet.

Google uses many algorithms, but the very first one ever used is called PageRank, which measures the importance of all web pages (PageRank is named after Larry Page, the software developer and Google co-founder). PageRank functions by counting the quantity and quality of links to certain web pages to determine an estimate of the website's importance, and thus, its ranking as compared to other websites in the same field or category.

Google has used the assumption that the more important websites are most likely to have more links from other websites, and therefore rates the website with a higher ranking on the search engine results page (SERP). PageRank happens to be the most widely known algorithm used by Google. A whole industry of business services to take advantage of PageRank is now called Search Engine Optimization (SEO).

Google's algorithms change about 500-600 times per calendar year - more than once every day. The changes are implemented to make the search experience more relevant for the user. Most of the changes are minor, and don't usually change website's ranking to any noticeable degree.

For nearly two decades, Google has been refining their search engine service, becoming more sophisticated, with their massive algorithms affecting the way websites are ranked.

What is an algorithm update?

Major updates have been rolling out on a regular basis, both named and unnamed. Companies providing SEO services devote their resources to figuring out how each change affects the websites they manage. The stakes are very high, especially for websites engaged in ecommerce. If a website is built and maintained using best practices, with a focus on unique content and an easy-to-navigate user experience, the website will rate well. A strong rating turns into a superior page ranking which will provide more website traffic.

Some of the named updates over the years have been: Panda, Penguin, Hummingbird, Pigeon, Possum, RankBrain, Mobilegeddon, and Pirate. Each update relates to a specific aspect of a website, such as website link quality, semantic content search, and mobile friendly (or responsive) websites.

How are algorithm updates revealed?

This is fascinating: some updates are announced; others are rolled out covertly and are full realized by watching page ranking activity. Google sometimes confirms the updates after the update is launched. Lately, Google has been silent about confirming their algorithm updates. The SEO industry watches the metrics carefully to determine what aspect of page ranking is being affected. When they notice large changes in search results, they conclude that an algorithm update has occurred.

What is the Fred Update?

On Wednesday, March 8, 2017, industry experts noticed major changes while using Google tracking tools. This algorithm change has been dubbed the Fred Update.

Until the experts full digest the meaning of the page rankings, the nature of the update is speculative. The Fred Update is showing early signs of being associated with the quality - not content - of links. Gary Illyes, Webmaster Trends Analyst at Google, tweeted a picture of colorful Fred the fish on March 7: "DYK for each search result there may be several title candidates & the one that it's believed to work best for query is shown to the users".

Since there is an evaluation taking place to select the best query result, looking at pages that rank better than your website may uncover opportunities to improve content without duplication. Unique content and quality linking to and from your website will help improve page ranking. The most recent massive algorithm update to date is Google Penguin 4.0 (Phase 1 and Phase 2). This update largely removes the penalty for bad links on sites, and in turn devalues the bad links, which still negatively affects rankings, but not to such a degree that sites are penalized.

Penguin was significant in that it targeted low quality websites that contained 'spammy' content. Their main concern was with flagging websites that would harm user's computers or cell phones.

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The Google Penguin update had been on in development, under revision, for two years before being released. The update actually launched on September 27, 2016.This update was unusual because it was multiphasic, taking quite a bit longer to be released than most other algorithm updates.

The second phase was released on October 6, 2016. After this second phase launched, the algorithm "temperature" dropped off and got relatively back to normal. Moz reports the weather by day showing the temperature or turbulence of the Google algorithm. When Google makes a change, there is often a shakeup of the page rankings. This week the Moz temperature is 94o; this shows the likely effect of the Fred Update.

Knowing the complex nature of evaluating the worthiness of a website, understanding these updates, and recognizing how the algorithms affect a website and its ranking is the work of companies who provide SEO services. You may choose to carry out this work in-house, but hiring an outside firm to handle your SEO is often money very well spent.

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Apartment Building Investments

As the residential real estate market continues to decline many real estate investors have been attracted to what might be the next great financial market to boom: apartment buildings. An ancient Chinese blessing says "may you live in interesting times". Well, if interesting times are to be seen as a blessing then the real estate market must be full of opportunity. We probably haven't seen a real estate market this "interesting" since the 1950's.

When it comes to apartment building investments versus single family home investments I have found that it is easier to make a sound financial judgment about apartment building investments over single family homes. The reason is simply because when you purchase an apartment building you have the ability to view the historical financial statements. These financial statements are called the income and operating expenses and the purchaser of the apartment building can usually obtain these financial statements going back three years. The great thing about viewing the financial statement is that you get to see exactly what the gross income and expenses have been over the past three years. This allows you, the investor, to determine approximately what the property is worth as well as what the expected rate of return will be.

The income and operating expenses or financial statement of the multi-family investment that you are considering are a tool that is the equivalent of an x-ray to a doctor examining his patient. If you analyze the income and expenses of your multi-family property you should be able to determine a number of things that will affect the overall "health" and monetary returns on your investment.

The first task to perform when analyzing the income and expenses is to look closely at all of the expenses for each year and find out which expenses have increased or decreased from year to year. For example, you might find that the expenses listed for landscaping increased from $4000.00 in year 3 to $7000.00 in the most current year. This could be because the owner made significant improvements in the landscaping of the property, which could add value or it could be because he hired a new landscaper who charges more for the same service. The new apartment investor should examine every listed expense for every year and make comparisons for all years to make sure that there are no discrepancies. Where there are differences the investor must act like a detective to find out the reasons. Sometimes the discrepancies can actually represent hidden value. Using the example above, you might know of a landscape company that you currently use who will maintain the landscaping at a lower cost. Just this one difference could completely change your financial analysis of the property. This concept is known as forced appreciation. I discuss forced appreciation in much more detail in my "Buy Your First Apartment Building E-Course" found in the link at the end of this article.

In contrast, when you purchase a single family home for investment purposes you have no historical record of what rents you can expect to receive in the future. If the house was not formally a rental home then you must rely on a market estimate given to you by your realtor. This estimated rent may or may not be accurate. You also have no way of knowing what your expenses will be for that particular property. Most homeowners don't keep a separate balance sheet for their home expenses.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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With the global recession forcing companies to revert their marketing budgets from above-the-line to below-the-line, web design and SEO institutions have become hot property. It seems that everyone wants a slice of the software design pie and with good reason. New Media is the marketing avenue of the future and ignoring your business' online presence is tantamount to professional suicide.

By making sure that your online marketing is up to scratch you can substantially increase your company's exposure and the more people realise this the more important the appearance and usability of their websites becomes. But how do you go about managing your site? Which content management system is right for you and your business? This is a deceptively simple question with a very intricate answer that relies on a wide array of variables.

Choosing a suitable CMS will depend on your available budget, the nature of your site, as well as your technical proficiency. The easiest way to go about it is to identify the exact nature of your requirements before you even start comparing the features of different content management systems. Here are a few questions you need to ponder before you set out into the digital wilderness to find the right product:

1. How much control do you desire? Depending on the nature of your project, you may want to be intimately involved in every aspect of the content management, but on the other hand you might want to delegate this responsibility to a third party. In that case, you can opt for a product that is hosted by its developers and can then be accessed by means of a browser. There are providers that will allow you to rent the service per month, which also provides a bit more flexibility. If you prefer to have the reins in hand however, it would be a better idea to invest a software system that can be installed directly onto your server.

2. How is your business structured? Will the site be delegated to a single person or is it going to be run by a complex system of contributors and editors? The more involved your teamwork system, the larger your system needs to be. Smaller systems can buckle under pressure and end up being more trouble than they are worth.

3. What is your current system like? It's all good and well to spend the time and money to get a spunky new CMS, but if it doesn't play well with your existing computer systems you may be in for a bit of a bumpy ride. If you already have a functional Intranet or database you will want to make sure that it can be linked to your CMS, in order to ease data extraction, etc.

4. Will you be kept in the loop? Content management systems, like all other web-based platforms, are constantly evolving and updated. Therefore it makes sense to ensure that you will be privy to new features and service as part of your buying agreement.

5. How user-friendly are the tools? It is imperative that you invest in a product that combines user-friendly tools and flexibility. If you will be having a lot of editors and contributors on the project you will also need to consider how much time you are willing to devote to training. The tools you require for an intricate problem will of necessity be more sophisticated, but should ideally be easy to master in a short space of time.

And there you have it - these five questions should give you plenty of constructive things to consider. Take the time to weigh your options carefully, a good CMS system has the potential to make or break a project.
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2018 Link Building Tips

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One of the easiest ways to increase traffic to a site is by optimizing the web page through search engines. Web page optimization is facilitated better by engaging link building strategies. These and other online marketing strategies will greatly increase the client base for your company. More people will get to know about your products with greater chances of them purchasing. What is link building? This is simply the process of directing traffic to your site by placing links on different web pages. The main aim for link building or SEO services is to increase the number of people visiting on your website. There are different search engine optimization strategies that any serious marketer can employ to get the job done. Below are some of the key tips to increase traffic to your site.

Since link building involves deliberate placement of reliable links directing people to your site on other sites as allowed by the web, It is of importance to research well on where to place such links. Some of the best places to place your back links include blogs and forums which relate to your site. The most common places to link your site is through article marketing, press releases and by engaging the media platforms. Social media platforms provide a ready customer base and provide instant results as far as increasing traffic to your site is concerned. Many online marketers have discovered that traffic can also be generated by submitting websites to search engine directories. These engines help to rank your site high based on the keyword demand. Link building helps generate traffic to your site in two ways. First a well built link network will direct clients to your site hence increasing your sales and page rank. Secondly, since links contain your main keywords, they play a role in your SEO process.

Link building and Search Engine Optimization procedures require good planning. A well thought and executed plan will definitely have good returns in terms of traffic. One strategy is to ensure that your back links are placed on reliable and relevant sites. Simply put, you need to place links only on sites that are similar to what your company is offering. For instance, if your site deals with mobile software, the best blogs to engage are those discussing similar matters.

It is easier to attract people who already have an idea of what your company has to offer than placing your links to blogs and forums where people have no idea of what your company is selling. It is a show of courtesy to request the web owner or the blog owner if you can perform link building on their site. Never assume that you can do whatever you want on other people's sites without their permission. In link building as well as in SEO strategy, there are some dos and dont's which need to be adhered to for satisfactory results. One of the dont's is to avoid placing links to sites which have nothing to do with your site or company. Only engage reputed search engines to rank your web page.

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Everybody is looking for a new link building trick to help them get ahead of the competition. Here is a powerful link building method that is about as plug and play as it gets and it will continue to build automatic links for you for years to come. This is one of those ninja link building secrets that only a few people are really taking advantage of and if you want to step up your online marketing and SEO skills this is a great way to do it without having to waste hundreds of hours studying and working to get there.

So What Is The Secret?

What I am talking about here today, is nothing more than a totally free plugin for WordPress. The power of this plugin is only limited by your own imagination and how your implement it's usage. The plugin itself does nothing more than add a extra line to each post on your RSS Feed. So why is this so powerful? Well, the idea is that it will automatically put a link back to your main website and the post that the content came from. This is to detour people from scraping content from your site and placing it on their own. Many other plugins let people either borrow or steal content and then dump it into their own blog. With this plugin, if somebody does steal your RSS content and attempt to make it their own, they will get your links posted on their site right inside of every post.

Here Is The Real Genius

You don't have to use the default settings. You can manipulate the data being added to each post by adding your own links. Can you imaging having 3-5 feeder sites that are spitting out RSS Feeds that link back to your money site? Yes, this is where it gets really interesting. If you are focusing on different keyword sets for your main site, just plugin a different link in each feeder blogs RSS Feed. If you really want to turn up your link distribution use one of the many RSS Blog Ping services out there and let them spray the internet with your automatic feeds and links!

There are many other ways to take advantage of this cool plugin and make it work for you. If you submit your sites to RSS Feed Aggregation services, this is yet another way to get more links for free. Like I said earlier the sky is the limit and the traffic is sure to follow when you use this free WordPress plugin with a little common sense.

Where Do I Get This Amazing RSS Link Building WordPress Plugin?

There are a couple of web sites that offer more information on this plugin. You can search for it on the wordpress.org site and look under the "extend" menu and "plugins" or you can always visit one of the resource sites listed below for more information on downloading and implementing this cool internet marketing tool.


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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2018. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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Selling any type of products and services is easier when done online where advertising cost is relatively inexpensive and where reaching the global market is virtually possible. Here are the steps that you need to take to sell your software online:

1. Build your own website. It's important that you have your own website. Somehow, this gives your potential clients an assurance that you are not a fraud. Make your website informative and make it look professional so your visitors will not think twice about doing business with you. Make it search engine-friendly and easy to navigate.

2. Article marketing. Personally, I highly recommend article marketing as it is not only cost-effective; it also delivers great results as long as you do the entire process right. Just write and submit highly informative articles online and you'll surely be able to get the kind of exposure that you need. For best results, write topics that are closely relevant to your software, to the problems being faced by your prospects, and issues that affect your chosen niche to attract high quality traffic.

3. Host a free teleseminar. You can easily capture the attention of your target market by offering them something for free like informative teleseminars. I suggest that you discuss the things that your clients are struggling with and present your software as the most effective solution. By doing this, you'll easily be able to create a need for your offerings. As you know, this is the key to convince your prospects to really take a look at your software and hopefully, get them to buy in the long run.

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As you well know, getting a good listing on the search engines can really help get some good, quality traffic to your site.

But how do you get a good listing? That's the million dollar question.

Rather than explain how search engines select the top sites or how to trick them into listing your site in the top 10, let's learn some of the facts about search engines.

Now in case you're wondering why I don't just give you the 'magic' formula or algorithm for getting a good search engine placement I'll give you:

Fact Number 1: Search engines change their formula frequently in an attempt to keep quality sites at the top of the listing. They do this because of all the attempts to 'trick' or 'fool' them and, to stay popular with their users, they need to list the most relevant sites first.

Fact Number 2: Every search engine has it's own formula for determining the sites and the ordering of the sites it will list. And even though they all use many of the same factors in their formulas, there is no 1 formula that will work for all of them.

As for giving you some of the tricks that others have tried to use to get good search engine placement, I'll just say that the tricks that have worked in the past like using misleading meta tag keywords and embedding hidden keywords don't work today and the new tricks like creating lots of 'spam' sites using automatic search engine page creators won't be working much longer.

Fact Number 3: Search engine owners know the tricks being used and develop ways to filter them out.

Now that you know that there is no 1 'magic' formula and using a 'trick' won't work for long, you should also know:

Fact Number 4: Search engines do 'black list' sites they consider 'spam' and block them from being listed.

Because of all the articles and products about Google, you may think that Google has become the search engine of choice. And while Google is gaining in popularity,

Fact Number 5: Google still hasn't captured Yahoo's number 1 position.

Even though Google isn't number 1,

Fact Number 6: Using 'good advice' on how to improve your Google position will also help you with your placement on Yahoo and many other search engines.

Some of 'good advice' for getting a good position is to have a site with good content and to use your keywords within your content. But the web has become so big that there are now thousands, even hundreds of thousands, of pages competing for the same keywords.

Because of this explosion in the number of pages available for generic keyword searches,

Fact Number 7: Search engine users are now adding more descriptive terms in their searches.

Another fact that most people don't realize about search engines is that:

Fact Number 8: Search engines don't rank or list web sites, they rank and list web pages. That means every page of your site has the potential to be listed if you set it up properly.

Since we're getting into the realm of less known search engine facts, let's talk about how

Fact Number 9: Search engines use their own traffic tracking information to

help determine which sites to list. If they see that they have a top site that continually gets visited for a brief amount of time and the searchers usually come back and continue looking, the search engine may determine the site is of little value and either move it down on the list or remove it.

The last fact isn't really about search engines but has been included to help you measure your progress as you work to improve your search engine positions.

A couple of terms you've probably seen many times are "Google Page Rank (PR)" and "Alexa Traffic Ranking". While both measure different things,

Fact Number 10: Google PR and Alexa Traffic Ranking are 2 of the best indicators on how well your search engine optimization work is going. Improving your Google PR and your Alexa Traffic Ranking can help you get a better search engine position.

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Nobody knows the exact intricacies of how Google works and it is changing all the time, so should you start optimizing your website or should you optimize individual web pages?

Your Website = YourMainWebsiteURL

Single Web Page = YourMainWebsiteURL/specificwebpage

In theory, your main website URL will be viewed by Google as being more powerful than your individual pages simply because your main URL usually has more inbound links than individual pages. However, you can't optimize your main website effectively if you are targeting too many keywords, so the thing to do is optimize single web pages for different keywords.

Example: Your Hotel in Washington website would have separate web pages all optimized for different keywords:

[http://www.yourwebsite] .com - would be optimized for your main keywords:

Hotels in Washington, etc

YourMainWebsiteURL/accommodation-in-washington - would be optimized for the keywords:

Accommodation in Washington, etc

YourMainWebsiteURL/places-to-stay-in-washington - would be optimized for the keywords:

Places to Stay in Washington, etc

These additional Keyword Specific web pages could be hidden from your main menu on your website. The only purpose of these extra pages is to attract visitors using your highly specific keywords. If you tried optimizing your main URL for all those keywords it may take you a long time to get your site on the 1st Page of Google, but by spreading the keyword load across all of your pages it makes it much clearer and easier for Google to understand what you are trying to achieve.

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