It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2019. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.
SEO Link Building Tips 101 - The Power of Contextual Link Building
Nowadays Search Engine Optimization (SEO) is very essential for the competitive search engine driven internet world. Everybody wants high ranking of their website in search engines for all their targeted keywords but how it possible? Do you think this is feasible?? Competition map few years back was very simple compared to present age and will really become not only complicated but difficult to understand in coming years.
I want to draw your attention towards the changing scenario, the search engine optimization strategy 10 years ago was somewhat different and I would like to explain this. When portals developed likes naukari.com and another one these portals really wanted to increase the traffic (clients and job-seekers) in their portal or site, at that time it was big challenge. At that time, there was no Goggle. Yahoo was the dominant search engine with AltaVista close behind. Internet was not as crowded as it is today and fine-tuning the meta-tags was sufficient to improve rankings.
As Internet became more competitive, many websites were discovered, these websites could manipulate the meta tags to get high search engine rankings (SER). That was the time when the search engines (primarily to improve user experience) decided to increase the factors that determine the ranking of a website on the Internet. Companies and their web designers kept trying to catch-up with the search engines criterion.
Actually this was the time for the birth of the search engine optimization (SEO) specialists. The SEO and SEM executives were looked at with both awe and contempt. Some people believe that all they do is devise some clever tricks to get high websites rank on search engines. Others believe that they use scientific methods to improve the user experience and technological compatibility of a website. Which view point is correct?
The answer according to us lies in the approach being used by the search engine optimization company/specialist. If the approach is well defined and based on research, it usually has much better results.
According to me if this condition continues in future, it is difficult to say what will be the map in coming days but conditions will be critical in coming days
As, I think some trends and developments are fairly evident:
- Increment in search marketing as a percentage of the marketing mix
- Industry Based Search will become more popular.
- Circulations of web 2.0 and interactive web technologies
- User generated forums will change the way people do business
- Social Book marking
- Merging of Online and Offline methods of marketing
Rank achievers is a Search engine Optimization and Internet Marketing India Company..
2019 Link Building Tips
The various search engine have different algorithms in order to establish which website appear higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely predominantly on on-page factors such as correct html, meta data and copywriting, however, Google (the undoubted heavyweight of search engines) holds an increased importance on backlinks (links from external websites pointing to yours).
Google uses Page Rank which is a link analysis algorithm, named after Larry Page (co-founder of Google). Page Rank is Google measure of 'importance' of the webpage and has a numerical value assigned between 0-10 with 10 being the greatest possible page rank and 0 being the lowest. For example the New York Times currently has a Page Rank of 7 whereas a new website will usually have 0.
In order to increase the Page Rank of your website a backlink strategy must be undertaken. This article will highlight some of the different methods used to obtain backlinks and will discuss their basic merits and downfalls.
Link Exchange - Link exchanges have now been around for many years, with numerous programs designed to spurt out emails to all and sundry asking for link exchanges. A link exchange is basically when a webmaster requests a backlink from your website in return for a backlink from their website. A few years ago this method of creating backlins was effective, today links of this nature hold little weight, therefore your time is better spent looking at other methods of link building.
Article Marketing - Article websites such as EzineArticles will publish unique articles that you have written, in turn you may have two self serving links in the Authors resource box. This is a great way of building links as it can also be viral. If your article is compelling enough people will blog and use the article elsewhere, thereby virally increasing the number of links obtained from the article. Remember, the article must be original and informative otherwise it may not get published, and even if it does it could have a detrimental effect on your business if the content is no good.
Directory Submissions - Submitting your website to directories is a must, however there is a plethora of directories (both free and paid), therefore choosing the correct directories is crucial. You should always start with the three largest free directories, DMOZ, this is a large directory that is utilised by many other websites and managed by volunteer editors (it may take some time for your website to appear here). Google directory is also a must and again there is no charge to be added, Google will find your site anyway at some point but it is always best to go to Google.com/submiturl.html and do it manually. Yahoo will let non commercial sites list for free, however commercial sites must pay $299.
There are thousands of fee based directories, my pick of the bunch are Gimpsy ($30 one off fee), GoGuides ($39.99) and JoeAnt ($39.99). There are many others that can be found easily through a Google search but are too numerous to list here.
Blogging - We all know what blogs are and how effective they can be. The idea here is to start your own blog (Blogger or WordPress are the two main blog sites), make sure you update it regularly and create interesting and compelling content. A blog can then get a life of its own, earning Page Rank and ultimately allowing you to create backlinks to your website.
Social Bookmarks - Social bookmarking websites like Del.icio.us, reddit, Digg, Furl and StumbleUpon (there are lots of others) basically allow users to bookmark pages on the Internet that they are interested in. Social bookmarks are however public, therefore the more people that bookmark your website the more popular it will become and therefore the rank will increase.
Press Releases - The final method of link building considered here is via online press releases. This is an excellent way of building backlinks providing you have something newsworthy to write about. There are various websites such as PRWeb, PRZoom and Free-Press-Release that will allow you to submit press releases with links in them.
Remember, the best method of getting natural links is to make link worthy content on your website. Maybe put up a free game of e-book. This will naturally make people want to link to you - the best links are those that happen naturally anyway.
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The website SEO improvement tips I share below are based on my personal experiences as an SEO content writer for more than 7 years. I have mentioned the 3 most important techniques of effective website SEO that I have tried and tested myself, working along with dedicated Search Engine Marketing experts to create websites that Google loves!
3 Quick Tips For Improving Website SEO:
1. Keep Keyword Basics in Mind For Improving Website SEO
Proper keyword research before writing the content of your website is vital for effective website SEO. To maximize the effectiveness of your keyword research, it is recommended website owners utilize all the free web tools that are easily available on the net, like Google AdWords and other similar services, some of which may require you to pay for the more advanced programs.
Don't focus too much on keyword density, which is an outdated concept. Instead, aim for organic SEO, which means ensuring your targeted keywords are naturally integrated in the content of your web pages for increasing website SEO without going overboard with keyword stuffed content that can get your site banned by Google.
If using the Google Keyword Tool, remember to target large number of terms that have a lower level of competition, since these offer fastest results for increasing website SEO.
2. Choose Keyword Rich URLS That Stick In User Memory And Relate To Your Business
Creating great URLs is another effective technique for improving website SEO and is among the first steps to getting the word about your business out on the world wide web. This means, starting with the correct domain name and keeping it short and simple. Short, memorable and catchy URLs are easy to remember and have high re-call value, which is important for any website owner to ensure prospects connect it with your business' most important keyword phrase.
Search engine marketing professionals advise against using hyphens, which though acceptable, can appear spammy or unprofessional, especially if there are more than two hyphens in your business URL.
Choose web page names wisely and try to integrate a relevant keyword on each of these individual pages too. Also, do not use session IDs or dynamic page variables, since doing so will only lengthen your web page URLs.
Finally, if you've already purchased a domain name where you cannot modify web page structure to include keywords in your URLs, you can buy more domains to build mini-sites that will support different segments in your chosen business niche. These mini-sites will work together to increase more traffic to your main domain.
3. Target Long Tail Keywords For Increasing Website SEO
If you want to target buyers, you need to target long tail keywords, which hold the secret to high search engine rankings. In simple terms, Long tail keywords mean relevant key phrases that contain at least three words that are closely related to your niche. This also reduces competition for you, since the traffic your website gets is more effectively targeted, ensuring better website SEO results.
Moreover, you can add long tail keywords to your website URL also, especially if you want to increase your earnings from directing the right website traffic to your site