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Nowadays Search Engine Optimization (SEO) is very essential for the competitive search engine driven internet world. Everybody wants high ranking of their website in search engines for all their targeted keywords but how it possible? Do you think this is feasible?? Competition map few years back was very simple compared to present age and will really become not only complicated but difficult to understand in coming years.

I want to draw your attention towards the changing scenario, the search engine optimization strategy 10 years ago was somewhat different and I would like to explain this. When portals developed likes and another one these portals really wanted to increase the traffic (clients and job-seekers) in their portal or site, at that time it was big challenge. At that time, there was no Goggle. Yahoo was the dominant search engine with AltaVista close behind. Internet was not as crowded as it is today and fine-tuning the meta-tags was sufficient to improve rankings.

As Internet became more competitive, many websites were discovered, these websites could manipulate the meta tags to get high search engine rankings (SER). That was the time when the search engines (primarily to improve user experience) decided to increase the factors that determine the ranking of a website on the Internet. Companies and their web designers kept trying to catch-up with the search engines criterion.

Actually this was the time for the birth of the search engine optimization (SEO) specialists. The SEO and SEM executives were looked at with both awe and contempt. Some people believe that all they do is devise some clever tricks to get high websites rank on search engines. Others believe that they use scientific methods to improve the user experience and technological compatibility of a website. Which view point is correct?

The answer according to us lies in the approach being used by the search engine optimization company/specialist. If the approach is well defined and based on research, it usually has much better results.

According to me if this condition continues in future, it is difficult to say what will be the map in coming days but conditions will be critical in coming days

As, I think some trends and developments are fairly evident:

- Increment in search marketing as a percentage of the marketing mix

- Industry Based Search will become more popular.

- Circulations of web 2.0 and interactive web technologies

- User generated forums will change the way people do business

- Social Book marking

- Merging of Online and Offline methods of marketing

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The various search engine have different algorithms in order to establish which website appear higher in the SERPS (search engine ranking pages). Search engines such as Yahoo and Bing still rely predominantly on on-page factors such as correct html, meta data and copywriting, however, Google (the undoubted heavyweight of search engines) holds an increased importance on backlinks (links from external websites pointing to yours).

Google uses Page Rank which is a link analysis algorithm, named after Larry Page (co-founder of Google). Page Rank is Google measure of 'importance' of the webpage and has a numerical value assigned between 0-10 with 10 being the greatest possible page rank and 0 being the lowest. For example the New York Times currently has a Page Rank of 7 whereas a new website will usually have 0.

In order to increase the Page Rank of your website a backlink strategy must be undertaken. This article will highlight some of the different methods used to obtain backlinks and will discuss their basic merits and downfalls.

Link Exchange - Link exchanges have now been around for many years, with numerous programs designed to spurt out emails to all and sundry asking for link exchanges. A link exchange is basically when a webmaster requests a backlink from your website in return for a backlink from their website. A few years ago this method of creating backlins was effective, today links of this nature hold little weight, therefore your time is better spent looking at other methods of link building.

Article Marketing - Article websites such as EzineArticles will publish unique articles that you have written, in turn you may have two self serving links in the Authors resource box. This is a great way of building links as it can also be viral. If your article is compelling enough people will blog and use the article elsewhere, thereby virally increasing the number of links obtained from the article. Remember, the article must be original and informative otherwise it may not get published, and even if it does it could have a detrimental effect on your business if the content is no good.

Directory Submissions - Submitting your website to directories is a must, however there is a plethora of directories (both free and paid), therefore choosing the correct directories is crucial. You should always start with the three largest free directories, DMOZ, this is a large directory that is utilised by many other websites and managed by volunteer editors (it may take some time for your website to appear here). Google directory is also a must and again there is no charge to be added, Google will find your site anyway at some point but it is always best to go to and do it manually. Yahoo will let non commercial sites list for free, however commercial sites must pay $299.

There are thousands of fee based directories, my pick of the bunch are Gimpsy ($30 one off fee), GoGuides ($39.99) and JoeAnt ($39.99). There are many others that can be found easily through a Google search but are too numerous to list here.

Blogging - We all know what blogs are and how effective they can be. The idea here is to start your own blog (Blogger or WordPress are the two main blog sites), make sure you update it regularly and create interesting and compelling content. A blog can then get a life of its own, earning Page Rank and ultimately allowing you to create backlinks to your website.

Social Bookmarks - Social bookmarking websites like, reddit, Digg, Furl and StumbleUpon (there are lots of others) basically allow users to bookmark pages on the Internet that they are interested in. Social bookmarks are however public, therefore the more people that bookmark your website the more popular it will become and therefore the rank will increase.

Press Releases - The final method of link building considered here is via online press releases. This is an excellent way of building backlinks providing you have something newsworthy to write about. There are various websites such as PRWeb, PRZoom and Free-Press-Release that will allow you to submit press releases with links in them.

Remember, the best method of getting natural links is to make link worthy content on your website. Maybe put up a free game of e-book. This will naturally make people want to link to you - the best links are those that happen naturally anyway.

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The website SEO improvement tips I share below are based on my personal experiences as an SEO content writer for more than 7 years. I have mentioned the 3 most important techniques of effective website SEO that I have tried and tested myself, working along with dedicated Search Engine Marketing experts to create websites that Google loves!

3 Quick Tips For Improving Website SEO:

1. Keep Keyword Basics in Mind For Improving Website SEO

Proper keyword research before writing the content of your website is vital for effective website SEO. To maximize the effectiveness of your keyword research, it is recommended website owners utilize all the free web tools that are easily available on the net, like Google AdWords and other similar services, some of which may require you to pay for the more advanced programs.

Don't focus too much on keyword density, which is an outdated concept. Instead, aim for organic SEO, which means ensuring your targeted keywords are naturally integrated in the content of your web pages for increasing website SEO without going overboard with keyword stuffed content that can get your site banned by Google.

If using the Google Keyword Tool, remember to target large number of terms that have a lower level of competition, since these offer fastest results for increasing website SEO.

2. Choose Keyword Rich URLS That Stick In User Memory And Relate To Your Business

Creating great URLs is another effective technique for improving website SEO and is among the first steps to getting the word about your business out on the world wide web. This means, starting with the correct domain name and keeping it short and simple. Short, memorable and catchy URLs are easy to remember and have high re-call value, which is important for any website owner to ensure prospects connect it with your business' most important keyword phrase.

Search engine marketing professionals advise against using hyphens, which though acceptable, can appear spammy or unprofessional, especially if there are more than two hyphens in your business URL.

Choose web page names wisely and try to integrate a relevant keyword on each of these individual pages too. Also, do not use session IDs or dynamic page variables, since doing so will only lengthen your web page URLs.

Finally, if you've already purchased a domain name where you cannot modify web page structure to include keywords in your URLs, you can buy more domains to build mini-sites that will support different segments in your chosen business niche. These mini-sites will work together to increase more traffic to your main domain.

3. Target Long Tail Keywords For Increasing Website SEO

If you want to target buyers, you need to target long tail keywords, which hold the secret to high search engine rankings. In simple terms, Long tail keywords mean relevant key phrases that contain at least three words that are closely related to your niche. This also reduces competition for you, since the traffic your website gets is more effectively targeted, ensuring better website SEO results.

Moreover, you can add long tail keywords to your website URL also, especially if you want to increase your earnings from directing the right website traffic to your site

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When we talk about search engine optimization, everyone is talking about optimizing for Google. Yes, Google may have the majority market share when it comes to search engines war, but we should not forget that Yahoo can deliver targeted traffic to your website too. Although Yahoo does not send as much as traffic as Google does, it is still worth optimizing your website for Yahoo.

Now, let me share with you a few tips to optimize your website for Yahoo:

1. On-page factors. To rank well on Yahoo, on-page optimization is very important. You must use your primary keywords in the Title and Meta tags. Conduct a detailed keyword research to identify the main theme of your website. Then choose the primary keywords and place them at the right places on your site to score well with Yahoo.

2. Search engine friendly URLs. Don't use fanciful naming conventions for your page. Keep your URLs simple and try to include your primary keywords inside your URLs. Every word in your URLs should be separated by a hyphen.

3. Clear linking structure. Yahoo pays a lot of attention to the internal structure of your website. If your pages and links are disorganized, you will find it hard to rank well on Yahoo. So try to adopt a hierarchical structure and includes a sitemap to allow Yahoo robots to crawl your pages easily.

4. Use primary keywords as the anchor text for your internal links. As Yahoo pays more attention to the internal structure of your site, this will help you score more points with Yahoo.

5. Good copywriting. When it comes to SEO, content is king. You should not write in a way just for search engines to read. Write naturally for both human and search engines. If you can churn out unique and quality content, Yahoo will definitely reward your site with good rankings. This applies to Google optimization too.

6. Build inbound links. Getting links to point back to your site is a universal SEO tactic to rank your site high on any search engines. When your site has many back links, it means that your site is popular and important. This will make search engines notice you and reward your site with good rankings. Some effective ways to build inbound links are: article submission, press release, social book marking, blogging, commenting on other people blogs, participating in forums and many more.

Optimizing your website for Yahoo is important and you should not neglect it. Spending time to optimize for Yahoo will definitely bring you rewards in the near future.

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Blogging is becoming a bigger business every day. People are making hundreds of thousands of dollars by making a blog on Internet. So you may be thinking of joining them. But this can seem impossible, especially if you don't have any extensive computer knowledge.

Fortunately, you don't need to have any programming skills to get started online. There are programs written that make it very easy to put together website. One of these programs is WordPress blog software. WordPress provides a basic template to help you get started online.

But once you have your site created, what do you do next? What you fill your blog with? And how to get people to find it?

The best thing to put on your blog is original content. You can write this yourself or hire someone to write it for you. The second best thing is to use syndicated content. This is content that is allowed to be republished on your site with proper attribution. So you can publish an article for article directory, as long as you include the author resource box.

Next, you want to help people find your site. The best way to do that is through helping your site move up in the rankings on Google. To do that you need to build some back links. Back links can be built through social bookmarking, RSS feeds, directories, blog comments, and guest blog post.

But is there any way to make all that easier? There are WordPress blog software programs out now that can do some of these things for you automatically. You do have to be careful which ones you choose to use. After all, you don't want to contribute to spam. Instead, make sure whatever you choose to use as meaningful content to your site or to other sites as back links.

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Everybody wants more back links to their website. If you are new to online promotion and seo (Search Engine Optimization) then the concept of link building may be new to you, but idea is very simple.  The amount of back links Google and other search engines see that point to your website, the more important the search engines assume your page is.  Through time this translates into better rankings in search engines and of course more traffic to your online destination.

Learning how to build more links to your website is a very integral part to any successful online marketing plan. Some people who are new to the online business arena will spend a lot of money paying other more experienced professionals to build links for them.  There is no need to waste your money paying for so called "seo experts" to do work for you that you can do yourself in very short period of time for absolutely free.

This is what we are going to cover in this article, some simple and effective ways to construct a strong online presence for your website and give you the traffic you need to be successful with any website promotion. So without getting into the specifics of link building, lets get to the top 10 free link building methods.

Top 10 Free Link Building Methods

1. Start A Blog - You can start free websites/blogs many different places and link to what ever you want, including your own website.  Blogger and WordPress are two of the most popular sites to do this.

2. Blog Commenting - Most any blog in the world allows you to comment on posts and allow you to add your personal web address when you comment.

3. Social Media Sites - These websites include YouTube, Flickr and any other media sharing sites. Simply setup a new profile and add your link.

4. Social Bookmarking Sites - These site are like Digg, Stumbleupon and all the other sites that are dedicated to share links to sites you think are cool or interesting.

5. Social Networking Sites - These sites can be a link building goldmine, but remember to never spam. These sites include Facebook, MySpace and Twitter.

6. Web Site Directories - There are hundreds of free website directories, where you can get a free listing in a valid category and acquire a direct link back to your website.

7. Forums - No matter what topic your web site covers, you will be sure to find many online forums that discuss your topic. Join some and become active, set your signature file to include your link and your are link building!

8. Article Directories - EzineArticles is definitely the premier online article directory, but there are many others out there that would be glad to give you a backlink in exchange for some great content.

9. Ask For A Link - Find other sites that are similar to yours and email the webmaster asking for a link exchange.

10. Earn Your Link - If you produce good quality content others will be happy to link to your website, articles and videos. Just keep this in mind when creating your online content, by the way you can link to this very article if you like!

These are some fast, easy and free ways to build links and these methods are solid ways to build a goog online presence.  To grow your online exposure and a build a successful link building campaign, you always need to focus on the quality of the information you are sharing.  Take time to create good solid content and the search engines will reward you. If you are interested in learning more about effective link building, just take a look at some of my other articles here and feel free to contact me if there is any topic that I can cover for you.

To Success,

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One of the best things that a webmaster can do to promote his or her web site is to get more links ("backlinks") leading to it. Links to a web site can help generate a bit of extra traffic directly, as well as contributing to higher rankings in search engines (and thus more traffic from search engines). Obviously a prominent link from a popular web site is less valuable than a relatively obscure link from a little-known site, but every little link counts for something.

There are many ways to get links to your site, some active, some more passive.

The most passive way of getting links is simply to provide interesting content on your site ("link bait") and hope that people will link to it. Of course the trouble with this approach, is that you have no real control over when people decide to link to you, and thus may be waiting a long time for incoming links - especially if people can't find your site in the first place!

There are several active ways to get links. These include, link exchanges, submitting to directories, and writing articles. Let us review each of these.

1. Link exchanges are the traditional way to get more links on the Internet. There is nothing wrong with them, but they are two way links. That means that although you are getting incoming links, you are also sending traffic to other site's and and giving away some of your "search engine juice" to other sites. Link exchanges can also be time consuming in terms of finding link partners, setting up links, and managing your links page, so you might want to get a program like OutRankSmart, SEO Elite, or SEO Equalizer, to help with the job.

2. There are over 1,000 directories on the Internet which accept free submissions. Getting listed in these is an easy way to get your first few hundred one way backlinks. Manually filling out over a thousand directory submission forms is of course not a good use of your time, so I would suggest using some Directory submitter software to help.

3. Writing your own articles is the best way to build up more and more links to your site in the long run. You need to do this on a regular ongoing basis. To get the most return from each article, you should submit it to as many article directories as possible - you can submit to the leading handful of directories manually, but if you want to submit to the next several hundred as well, you ought to consider buying some article submitter software.

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Project 1: Analyzing backlinks through a specified search engine

This project essentially allows the website owner to carefully analyze the competitors through the different search engines. This gives you an idea of what anchor texts are used when people link their websites.

Project 2: Finding and Sending Email to High Page Rank Partners

Through this feature, you will get to find and email people with the PageRank that you specified. Using email templates, you can email hundreds of people with a customized message. You can also set the email so that each recipient would not know that the email was sent en masse.

Project 3: Analyzing all in title all in anchor, or all in text.

This allows a user to determine the rankings for each all in anchor, all in title, and all in text according to the keyword specified by a website owner.

Project 4: Verifying if link partners are continually linking back

It is highly important to monitor if each link partner is doing the right thing. This project helps a website owner do the monitoring part.

Project 5: Finding out your ranking for a specific keyword(s)

Knowing your rank based on different keywords or key phrases is crucial under SEO. Since SEO is all about ranking on the top, this project allows you to understand better how important ranking is. It allows you to know your ranking based on different keywords searched by online users.

Project 6: Determining the number of indexed web pages

This is a known time saver. You just have to enter the domain name of web pages and determine those which are indexed.

Project 7: Find highly optimized websites

It gives you an idea how top ranking sites managed to stay on top through some SEO techniques.

Project 8: Finding and submitting through link submission forms

By entering relevant keywords and the number of websites that you want to exchange links with, you can boost your traffic ranks with link submission forms.

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Search engines evaluate and rank millions of websites so that they can return relevant results to the people who use their search engines. A search engine's main objective is to try to separate the better websites from the junk websites by applying a ranking system.

Link Popularity, which refers to the number of external websites that are linking to your website, is one of the major factors that is considered when search engines determine the page rank for your website. The higher your page rank, the more free traffic you can receive from the search engines. You can literally save yourself lots of money from your advertising budget by sitting back and letting the search engines deliver your website to potential prospects. The best part about it all is that you do not have to pay a dime for it.

When you create a new website, you are going to start with a disadvantage because you will naturally have low link popularity. It makes sense that websites that have existed for a longer time would have higher link popularity and search engines would prefer to send traffic to those websites because they are more popular.

Link popularity seems to be a good indicator of a website's quality because high quality websites will only choose to link with other high quality websites. Why would a high quality website jeopardize their credibility by linking with a low quality free for all link farm? They really would not, making this effective criteria for search engines to use. Linking to low quality websites decreases your credibility with the search engines and your website will appear much further down the results page and this greatly lessens the chances of people finding your website.

There really is not a definitive answer regarding how many links your website needs to rank well with the search engines. Fortunately, for new websites there are some quick and effective strategies to help you increase your link popularity.

One of the quickest methods would be to write a good article and submit it to an article directory. When your article is accepted, you will instantly have a link pointing back to your website. You can also join forums and be a useful participant of a forum discussion. If your website link is included in your signature for each post, you can instantly create more links back to your website.

Another method to increase links to your website is to locate reciprocal link partners. Focus on quality when you are looking for linking partners, not quantity. The websites you link to should complement the content of your website and should appeal to your audience.

The importance and value of link popularity should not be underestimated. Take some time to evaluate the link popularity of your website and take some simple steps to increase it. In no time you will have the search engines delivering you a steady supply of free targeted traffic too!

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Search engines are the means to getting readers, or customers, to your website. Unfortunately, search engines do not have the ability to read content as it is. It is your job to put up road signs that direct them to your content. The only way to do this is to choose each and every keyword on your website carefully.

Getting thousands of visitors per day is not as simple as slapping up a couple of random words and hitting publish. Choosing best SEO keywords that are too general or are over used can be worse than not putting any keywords in your website.

The Purpose of Keywords

Keywords are the building blocks of your website. They are the foundation that all of your products, all of your content and all of your hard work are built on. They must be chosen with care and precision. They must be checked and double checked. If your keywords are not perfect, it does not matter how much money you put into advertising, you will not see a return on your investment.

Even if you think you know what keywords will bring in visitors, unless you follow the proper procedure, you could be completely wrong and waste thousands of dollars in advertising in the process. Is this a risk you are willing to take?

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The customer is always right. This is true even before they get to your website. Their keywords are what drives their internet search and if you do not know how they are searching, you will have no chance of getting their attention.

Before you start slapping SEO into your website, ask potential customers how they would search for the services, information or products you provide. Online message boards are the perfect place to ask these particular questions. This gives you a chance to get inside of your future customers heads and learn how to bring them to your website.

Using Keyword Tools

Online keyword tools are a great way to find out how people are searching for the information you provide, this is the best SEO technique. Using single keywords, you can create a massive list of keywords, long-tail keywords and phrases that you never would have thought of.

These tools can also tell you how much information is available on your topic with the search listings. You can see how many searches are performed each month using each phrase and how many of them were successful. These numbers can also tell you how frequently a given phrase is used and what percentage of the searches lead to the results the customer needed.

The key is to find keywords that are searched for frequently, but are not commonly used in websites. Using this information, you can provide your customers with keyword phrases that your competitor websites are ignoring.

Do Not Rush

You may be thinking of the best SEO service to get your website up and running as soon as possible if you plan to make money online. This is not true. Taking the time to set your website up right will allow you to maximize the number of visitors that you have from the start and build from there.

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There are a few great ways to build some powerful page ranked backlinks to your site and right now, I want to go over three plus one additional bonus link building tip. I will admit that this can get very repetitive and it can sometimes get very boring, but if you stick with it, in the end, you will rank higher on Google and other search engines.

Link Building Techniques

  • Ezine Articles
  • Squidoo
  • Commenting on DoFollow blogs

Ezine Articles

Submitting ezine articles is a great way to get a load of high powerful links pointing towards your site. The more articles you submit, the more links and the more traffic that you will get. The great thing about an Ezine article is the ability for other writers to copy your article, and place it on their own site. This is great because you're now not only receiving the links from an Ezine, but you're now receiving links from other writers.


Another great way to get links and extra traffic to your site is by simply building a Squidoo page. A Squidoo page is like an Ezine, but it's more of a multimedia resource for internet researchers. Your Squidoo page can contain videos, images, comments, and more. And again, it's another fantastic way to build your site some respect.

DoFollow Blog Comments

Finally, we have the DoFollow blog comments. This is a pretty easy way to build some links to your site and in some cases, these links can have pretty high page ranks. You can usually find these types of blogs through software programs that you can purchase, or DoFollow blog search engines.

Final Note

Last but not least, the best way to get inbound links is by creating unique and quality content. If you can write something that people enjoy, or a tutorial that people find useful, you will gain backlinks to your website.

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Many people are still unaware of the important uses of SEO, but with time and more expansion they will learn. Every search engine has it's own set of rules and regulations regarding what is legal and illegal uses of SEO.


SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. SEO is still a great way to bring in more profits with your Affiliate Marketing campaigns. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimisation have an edge over their competitors. When properly optimised, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.


Keywords are an integral part of your online marketing campaign. Its not a good practice to add more than 20-30 words in Meta keywords. Both the Meta keywords tag and the Meta description tag contribute to your search engine ranking. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page. When the search spiders crawl through your blog, they are looking for references to the keywords you have chosen as well as references to your description of your blog.


In an ideal world search engines would just find you by following links to your site, but in reality this could also take months. A simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. Search engines crawl the Internet by following links on web sites, so if no one has linked to your new site, the search engine can't know you're there, as it isn't like walking down the street and suddenly stumbling upon it.


Making money online requires diligence, and persistence. Let 2009 be your year to make money online.

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If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

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The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-4%
2. Meta keywords tags
3. Meta description tags
4. Keyword in the title
5. Use H1, H2 and H3 tags throughout the page

Using these three factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing onpage optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

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Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links
2. Use other traffic sources other than Google, Yahoo and Bing
3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count. There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

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Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.

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Everyone in the online world knows extremely well that the most sought after traffic to one's site comes from a Google search. Folks, 80% of searches on the internet are done in Google.

In theory, it is simple - if you have something interesting to someone else, if you build a website with the honest to goodness goal to provide something useful for someone else, that someone else will find you. That is also how the creators of Google describe their main goal, to more or less have a great repository of information, and help people of our planet find useful stuff.

In practice, it is not that simple. It is not that simple because there are thousands, possibly even millions of sites like yours, because you might be running a very honest online business, selling some very useful product, but do not have unheard of, exceptionally grand 'content'. If your site is listed on page 265 of a search results set, be sure you will never get any visitors that way.

Unlike Yahoo and others, who rely on human involvement, Google does everything through automation. Websites are indexed (or crawled, or spidered - all terms refer to the same process) by their indexing software called Googlebot. Googlebot looks at websites daily, and rules programmed into the software decide which of your pages make it into the main Google index and which don't. After your site was indexed, whether it was submitted for indexing by a human or the robot just stumbled upon it, your pages are ranked, so Google knows on which page of a search to put your site on, and on what search phrases should your site even be part of the result search.

The Googlebot is very smart and works really well. Keep in mind however, that is just a piece of software, a very sophisticated one, but it's just a computer program. Consequently, it has a set of algorithms (rules) it uses to index web site content (information), a set of capabilities (as I said before, Googlebot is really intelligent) and a set of limitations. As such, there is an impressive number of ways in which one can trip up the Googlebot and make it impossible for it to index your content. Alternately, the Googlebot can index your site well, and then people will find it when searching for words it contains.

This article will try to teach you all the basics necessary to achieve consistency and persistency in Google, starting with the very basic step: getting indexed by Googlebot, Google's indexing robot.

1. Read Google's own Webmaster Guidelines

The people behind Google seem to have two main things down to a science: One, most of their algorithms (rules) are so secret, that all us non-Google employees do is speculate. Two, their guidelines are very simple, direct and precise. Following their guidelines will never hurt your site's ranking. Disregarding their guidelines can and probably will hurt you in the long run. So go to and read what Google has to say about itself.

2. Have text links.

Make every single page on your site accessible via a text-based link, as opposed to Javascript, Flash, DHTML (Dynamic HTML), etc. Googlebot's native language is text.
Google says: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."

This is probably the number one key to your site's existence in Google. Googlebot is actually a robotic, browser-like software, based on the venerable Lynx browser. The reasoning behind this approach is that the creators are trying to get as close as possible to emulating human browsing, making sure your website is actually human friendly. Consequently, by downloading Lynx on your computer and looking at your site through Lynx (, you will see more or less exactly the information Googlebot can read and index and the links Googlebot can follow. You will also see HTML errors on your pages and places where a robot would be stuck and could not reach the rest of your site.

I know it is very unfair to those of us who understand and love the potential of websites built completely in Flash, or other engines. However, until the nice folks who run Google figure out a good way to crawl inside a Flash file and extract the appropriate information, we are stuck with standard HTML.

This is not to say that you cannot make your site really pretty and fill it with Java Script and Flash eye candy. But you must have regular text and standard text links. Usually you can achieve the desired effect by having extra navigation menus based on standard text links.

3. Avoid frames.

Avoid frames at all cost. If you must use them (for example to make someone else's page look like it's part of your site), do not use them on your front page.

Frames are like the plague, they sneak up on you. It is incredibly easy to lose Googlebot's tracks inside a badly formatted frameset. You might hear that some of the robots, including Google's Googlebot and Yahoo's Slurp are quickly gaining capabilities to go inside frames properly. My philosophy is, until a feature becomes ubiquitous, if you're uncertain, leave it in the closet.

4. Keep the number of links on a given page less than 100.

This comes straight from Google's Webmaster Guidelines: "Keep the links on a given page to a reasonable number (fewer than 100)."

This looks more like a suggestion and I am not 100% sure if you get penalized in any way or if Googlebot just stops reading your links after 100. I can however tell you from personal experience that I tried a page with 700 links and it seemed fine. Then one day I tried to view the page from my Blackberry PDA and I got this strange error message saying my page is illegally formatted. After I split the page into several ones with 80 links each, the pages worked on the PDA also.

Who cares about the Blackberry? Well, if you're reading this and your goal is to get visitors, then your main concern should be not to alienate anyone. Remember, today more than ever, people use different devices and different software to access the web. Every visitor is a potential customer. Every employee at a major US lawfirm and many other corporate people use a Blackberry.

Lastly, why would you need that many links on one page anyway? Let's say, for example, that you specialize in promotional products - corporate branded gifts, such as pens, caps, mints and other products (called sometimes 'premiums') imprinted with one's logo. Your name is John Doe, and you decided to name your company JDPromos (not very imaginative, but will do for our examples). You would want to have every item in your catalog as a text link, so every item gets indexed as a link and as a keyword. Also, those who run forums, ezines, blogs, might want to have standard links to their articles, as the software they use might create dynamic links, invisible to certain robots.

5. Give every page a meaningful title.

Give every single page on the site a complete and meaningful title. This is also directly from Google's Webmaster Guidelines. See Rule #1.

Incidentally, for those who are fascinated by the debates on the death of the Meta Tags, the

tag is not a Meta Tag, but a required element for every page.

The "title" tag is supported by every web creation tool out there, and goes in the header of a web page (between the "head" and the "/head" tags).

Google offers the 'allintitle' syntax, which lets users search only text that appears in a page title. A lot of people who integrate a Google bar into their websites allow users to get results only by title. There are over 29 million results returned for Untitled Document.

Most of us - myself included - copy and paste template pages, out of the convenience of not having to recreate all design elements from scratch. If you do so, do not forget to change the title.

Make sure your title is not just a list of keywords and that it is related to the actual content of the page. Google can and will check that, before deciding on your page's 'relevance'.

6. Do not place important text inside images.

Google says: "Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images."

It is very tempting to create images with text inside them, for the very simple reason that as designers, we are not limited to the very few font (type) options that basic HTML allows. Also, different browsers tend to display things differently nowadays, so it is much easier to create a text image, which will be shown consistently and not worry about styles, operating systems, etc.

7. Use descriptive "ALT" tags.

The "ALT" tag is used as a text alternative (hence the name) for images and image links and was designed so that text browsers (such as Lynx) do not just display a generic 'Image' for every picture link you might have. If all your links say 'Image', how would a potential visitor know what they are?

Make sure that the text description is meaningful and accurate. Take our promotional items company as an example. Let's say they have a picture of a tradeshow display, as an example of a service they provide outside the ordinary imprinted mint boxes, calculators and keychains. If the "ALT" tag only says "display", that is what Googlebot will see and index. If the tag says something like "example of a tradeshow display design", that is certainly more useful and more Googlebot friendly.

Please note that although the "ALT" tag does count and Google seems to put a high price on this tag, it ranks lower than plain text.

8. Use meaningful descriptions for links

With the risk of sounding like a scratched CD, I'll have to say this again: Whether you use picture links or text links, please use meaningful text inside your tags so that Googlebot can associate that text with that href link.

In other words, let's pretend again that we are designing that website for that imaginary promotional items company we called JDPromos. If you intend to put a link to a set of sample coffee mugs promos, say something like "link to JDPromos samples of branded coffee mugs", not just "coffee mugs", or even worse, "click here for pictures". Never use link text like "read more" or "go here" or "download it", "click here", "don't click here", you get the picture - I hope.

Don't try to fool the Googlebot with hidden links or duplicate content or irrelevant pages of words like "sex" and "hot girls." The Googlebot doesn't like being played and you will be penalized, one way or another, in the long run.

9. Use a "description" tag for every page

Include a

tag in your page header to summarize your site. Use a meaningful one or two sentence description, do not keyword spam.

Even better, include descriptive text on the site's front page where users can actually read it. This text will appear as the description for your site in Google results.

Place more important content higher in the page than less important content in a page, Google does categorize text on a page based on it's position, text at the bottom of a page is considered less important, or 'relevant', to use one of Google's own terms.

10. Use short query strings

Use URLs with query strings sparingly, if at all possible. Query strings are also called dynamic pages. You can usually recognize dynamic pages by the presence of the "?" character. Keep in mind that the shorter the list of query string parameters, the better. Be aware that not every search engine robot can crawl dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

11. Never use the "&id=" parameter

If you must use query strings, or dynamic pages, never use the "&id=" parameter as part of the string.

I know this might sound ridiculous, as it might be hard or impossible for you not to use the "&id=" parameter, but if you are a programmer and you can change the variable's name, replace "id" with something else. Otherwise, Googlebot will just skip that page.

Google says: "Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index."

12. Use robots.txt

Use robots.txt to show the Googlebot around your site. This ancient and very standard mechanism for directing well-behaved robots like the Googlebot will allow you to specify places where the robot is not welcome, whether for privacy reasons, or for reasons of avoiding Google penalties. You might want to keep the robot away from your cgi-bin directory and other places you maybe don't want available to the entire searching population of the globe. Remember this is a guideline, not a barrier, robots that are not programmed to comply, will disregard. Bottom line, use the robots.txt to guide Googlebot, but not to enforce strict security.

Google says: "Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled."

13. Make a sitemap

A site map is just a page on your website where you guide your users through the structure of your site. The most basic form of sitemap is a page that lists all of your pages, with a brief description and a link - all text, of course. When you make the sitemap, follow all the rules above and don't forget that the purpose of the sitemap is to guide your human visitor.

Google says: "Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages."

14. Use the Google Sitemaps project

At the time of this writing, the fastest, best and most accurate way to make sure your site is properly crawled and indexed by Googlebot is to participate in the Google Sitemaps project.

In a nutshell, you make a sitemap as an XML page and submit it directly to Google. Google then sends Googlebot to index your site. Besides the speedy free submission, you also get a good amount of statistics and the opportunity to fix potential errors in your site.

Please note that the XML sitemap needed for the Google Sitemap project is intended specifically for Googlebot, and is different from the sitemap described in the previous Rule, which is intended solely for human users.

Also, do not be afraid of XML, Google's sitemap is a very simple text file and they give you all the necessary information and directions at:

Good luck!

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I learned something very interesting about optimizing images for the Web a few days ago thanks to Ryan Deiss which I would like to share with you today.

See, I already knew about using the SEO title attribute with images and their tags.

NOTE: I did not say ALT tag SEO though that is very important for your success with images that you use on your Website.

Like the ALT attribute SEO process the image title SEO is added within the IMG link for that image and looks like title="SEO anchor text here" within the IMG link. A trick that few know about is linking that image to another page of the site, even if it is the same exact page that the image is on.


Because you can now add a second SEO title attribute within the HREF link which looks exactly like the first one in form; just be sure to change the keyword phrase within for best SEO image search success.

But that's not what I learned.


What I did learn about SEO Google images is the naming of the files. Okay, perhaps you know to create SEO image names like I do. But did you know that for best search engine optimization images some should not be named at all?

I didn't.

Which images should not be subjected to search engine optimization?

SEO Google images that do not deal directly with the niche subject material at hand are those that should never be optimized or named.

These images may include logos, bullets, arrows and such. Anything that does not relate directly to the niche you are building content for.

Okay, so you have to name the file something right, otherwise you can't save it so what do you do?

You name them a number without including any letters.

1.JPG - 2.JPG - 3.JPG

And so on.


Because Google realizes that you are not trying to create SEO image names and ignores them.

Oh yeah, before I go, also put captions under your JPG's when you do search engine optimization images. I'm just beginning to explore this concept, but it also came from Ryan Deiss and as such I consider it to be very valuable information for us all to use when we do SEO for images.

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Everybody claims to be a Search Engine Optimization Expert these days, but what do SEO experts actually do? There are two parts to Search Engine Optimization, the on page modifications and the off page modifications.

On Page Search Engine Optimization:

A lot of on page SEO can easily be done by a web designer. SEO experts will often charge to optimize your pages even if they are already optimized. If you plan on hiring a web designer and a SEO expert for your website, make sure you you don't pay for something that is already done.

If your pages aren't optimized, a SEO expert will go over your code and clean it up when necessary. This includes checking the site navigation to ensure that it's both user and search engine friendly as well and checking your content for proper keyword saturation and optimizing meta tags. It is important your website is targeted towards several keywords. A SEO expert will help you choose proper keywords to target your ideal audience.

Off Page Search Engine Optimization:

Off page SEO is just as important as on page SEO. A good SEO expert will help you setup backlinks to boost your Google PageRank and submit the website to directories and social networks on your behalf.

Unfortunately hiring a SEO Expert is risky because its difficult to judge how effectively the service has increased traffic to your webiste. If you understand the proper use of keywords, the title tag, meta tags, file naming, back links and article submission you don't need to hire a SEO Expert to make the chances for you.

An important thing to remember about Search Engine Optimization is that it's not a five minute job, but it's not rocket science either. There aren't any "secrets" or million dollar tricks to optimizing your site. If you optimize your website and continually post excellent content the search engines will drive traffic for you.

Ideally, if you already have a knowledgeable web designer or if you are the web master, it would be a good idea to hire a SEO Expert to review your site and develop a plan of action. Normally this is cheaper and it will give you a better idea of exactly what you need to do to naturally increase your search engine traffic.

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It's summertime in Australia and summertime in Australia means one thing - cricket! And if there ever was a "mental" sport, it's cricket. I was watching a test match last week and one of Australia's greatest ever players, and captains, passed the comment that once you get to state level cricket (the step beneath playing for the national team) the game is played almost entirely in the mind. That is, a player's success or failure depends less on his physical talent with the bat or ball, than on their mental strength, attitude and aptitude for the highest level of the game.

This is not the first time I have heard this. I have heard it said that all sport played at the highest level is more than 90% a mental game. This means that what goes on inside the competitor's head largely determines their success or failure.

Over the years I have studied the great storytellers, in an attempt to ascertain what sets them apart from others and sees their books sell in the millions, while tens of thousands of manuscripts never see the light of day. After hearing Ian Chappell's comments on the cricket, I asked myself the question: What if writing too is a mind game?

In an attempt to find an answer to this question I turned to one of the pioneers of thinking, Edward de Bono, and found that his seminal work on the Six Thinking Hats® applies perfectly to the art and craft of writing. So here is my version of the Six Writing Hats.

White Hat - Facts and Figures

This is particularly important if you are writing articles or non-fiction of any sort. You must first do your research, collect all your data and organise the facts. For the fiction writer this is where you do your research on anything from location to the ins and out of different professions, to the history or biography of a person, people or place. I read once that Robert Ludlum studiously researched all his locations, drew maps and noted landmarks and interesting features of all the settings for his novels. This lent a sense of authenticity to all his work, and makes reading his books similar to watching, say Sex and the City (where New York was dubbed "the fifth lady"), or Sound of Music, where the landmarks of Salzburg featured so prominently you can still go to Austria and take the Sound of Music Tour. If you have based your novel in Paris or New York, or your main character is a lawyer or a stockbroker, it is imperative you get these details correct. Otherwise you will lose your reader before they've even started reading your story.

Red Hat - Emotions and Feelings

The most critical factor in reaching your readers is the ability to engage their emotions. When writing fiction, I advocate feeling the feelings of your characters while you write, as this brings the feelings through in your images; images your readers will identify and resonate with. A similar approach applies to writing articles. Are you wanting to make your readers laugh or cry? Are you seeking to evoke empathy for a cause or a person, or are you trying to scare your readers into taking some action, or jolt them into awareness of a problem? Emotions are the universal language. We all feel the same emotions - whether your spoken language is English, Greek, German or Spanish is irrelevant. Smiles are smiles and tears are tears. A great example of this is one of the stories in the movie Love Actually where an English man goes to Portugal to write a novel and his maid does not speak a word of English. They end up falling in love, and the only language they use throughout their courtship is the language of emotion. So when you write, I encourage you to write with emotion, whether it's outrage or love, anger or joy, passion or resentment, it will come through to your readers. Emotional intelligence is something every writer must develop in themselves.

Black Hat - Cautious and Careful

The black hat is the tricky hat. It is absolutely essential, but it must be used very consciously and precisely and must be firmly tucked back into the cupboard once you've finished with it. I like to think of the black hat as the editor's hat, quality control or the "voice of reason". When you've brainstormed some great scenes, or come up with a fresh angle on your article, put on your black hat and ask: Does this really work? Better you ask yourself that before you go to all the trouble of creating, crafting and honing a piece of writing, submitting it and then being rejected. You can do that yourself. When you have your black hat on, step out of your creative self, and look at your work from the perspective of an editor or a publisher. Look for the holes in your work, look for the breaks in logic or flow. When writing a story you need to your black hat on after planning and before you start writing. Story has a logic to it. Don your black hat and you'll save yourself a stack of time. Just remember to tuck your black hat away again before you start writing. Otherwise your inner critic will destroy anything you try to do.

Yellow Hat - Speculative and Positive

This is the very best hat to have on in your planning stages. When writing fiction your yellow hat will create those larger than life characters that are the centre of all good novels, simply by pushing them beyond all accepted limits. Remember it's not what we would do when we are bound by the strictures of polite behaviour that creates great stories. It's what we would do in our wildest fantasies that creates dynamic fiction. This hat also helps with developing strong premises and major ordeals, massive story climaxes and earth-shattering revelations. Don't ever be afraid to push your story right out there. Always come up with three alternative scenarios for any given situation, pushing your character further and further every time. Then go for one more. The most outrageous, the furthest out option is usually the one you'll end up using. If not, you can always pull it back in the editing. For the non-fiction writer, this is where you go for your fresh angle, look for new outcomes, raise new opinions and get your readers really thinking about your writing. Why would they want to read an opinion or an article identical to someone else's? Really push your own opinions out onto a limb. That's where you'll get noticed.

Green Hat - Creativity

Ah! The mother ship of all creative writers. To let your creative imagination run free, you must write with your green hat on. The words and images come up for you in your own unique way and you owe it to yourself to write them down just as they are, completely uncensored. You can don your black hat when it's editing time. When you are writing, you are just writing, so allow all the research, the planning and ideas you've had to sink into your subconscious and just watch the magic emerge. If it happens to be a three headed pink monster with legs like a chicken, then so be it. Even if you've set out to write a serious crime/thriller. Your creative imagination knows best.

Trust it.

Blue Hat - Control

I liken the blue hat to the planning process in writing. If the blue hat is the "ringmaster" in Edward de Bono's model, then it is the story or article structure in writing. All good stories have an outline, at the very least a beginning, middle and end, as do all articles. And it's well known that the best way to write a non-fiction book is to write out all your chapter headings, then your sub-headings and a short synopsis for each, then "fill in the blanks". So the function of the blue hat in writing is to plan your work before you begin, and keep your eye on your plan as you go. If you begin to deviate from the plan, that's fine, it's simply time for a new plan. But always have your blue hat nearby to plonk on your head to keep control of where you are and where you're going with your writing project.

It's important to remember that as a writer you are not just a creative artist. You are also a project manager, an editor, a researcher, an analyst, a cheerleader and a daredevil. Keep your Six Writing Hats by your side and switch effortlessly from one role to the next to guarantee the success of your next writing project.

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Back linking is a technique by which SEO experts provide a link on to the higher page ranking sites, this back link will automatically redirect to the site for which Search Engine Optimization is done, when the specified link is clicked by the visitor. With the help of this method one can easily increases the popularity of his or her website. Back linking is off page optimization technique in which a website is being optimized by providing back links for it on other websites.

Many people make their website but they are unaware of the fact that getting web traffic is not that easy. In order to make web crawlers visit your site, it is important to get it optimized. In this competitive world, without SEO a website will not be able to get the required traffic because web spiders love to crawl through a site that is SEO friendly and has got good site navigation.

The role of Search engine optimization experts is to make sure that your website should appear on the initial web search pages in order to get popularity. It is observed that if your site is coming on later search results then the possibility is much that no one will ever visit your site. This results in low or no popularity which further results in retarded growth of your online business. Especially, in case, if you own an online business, then it is necessary for you to get your site optimized because this will eventually help you get quality traffic and bring more potential customer.

People often get aware of the products and services of those web site that appear on initial pages this means that they do not even bother to click on later pages because in their point of view that pages must be irrelevant or may not contain the required searched information. Proficient backlink builder should be hired in order to make your website well-liked.

Many SEO companies are providing back linking services and they even claim that they are proficient in respective field; however, it is advisable to go for the one whom you think are capable of implementing effectual SEO techniques and tools. Good Backlink builders are the one who are efficient in providing back links on high page ranking sites in order to make your website popular and to get quality web traffic. It is good to go through the services of the SEO Company before actually getting your website optimized or backlinked by them.

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Whether you realize it or not, the amount you are paying per click with your Google AdWords campaign is not what everyone else is paying. The higher your Keyword Quality Index (KQI) score the less you have to pay for your keywords and the higher your position will be.

Your KQI is a somewhat direct correlation to how relevant that keyword is to your site, and more importantly, the page that your ads take the user to. So this brings up the top ways to increase your score.

1) Create landing pages for your advertisements. Don't send every user to the same page. Send them to a variety of pages that have to do with those particular keywords. The more relevant the landing page is to your keyword the better your KQI score will be.

2) Create ad groups in order to separate your keywords. Don't group all your keywords together if they are targeting different things.

For instance, one of my clients Logicbright CRM has two markets. One is CRM for small business and one is large corporations. The keywords that are important to each group happen to be different which means the ads that each market should see would be different. So in this case you would want to make two ad groups and have one ad group go to one landing page and the other one to a different landing page.

3) Use your keywords on your landing page and make sure they appear in the meta descriptions of those pages.

Don't get too discouraged. It may take a while for things to happen the way you want, if you remove the keywords and start over it may take even longer since Google remembers your activity for old keywords and campaigns. So be patient, if you do it right results will come.

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We all know what it feels to be number one right? The contentment and the happiness we feel every time we see our name on top of the other. Especially if you are in a business and you are first among all your competitors. Being number one means a lot, for a business, it means your product or services are good and the quality is second to none. When your business involves the internet, looking for an edge against your competitions is must in order to be not only number one but the best that there is in your field.

One of the proven effective ways to boost your edge is by increasing your internet traffic meaning, more people visiting your website than your competitor's website. You can only achieve this by using a SEO. SEO or most commonly known as search engine optimization is a way to promote internet traffic with the help of a certain keyword or phrases. To make it more convenient, there is now SEO software that you can purchase online to help you do this without being an expert on this aspect. This software will make it easier on your part to manage your internet traffic as well as check on the capacity of your website. There are also SEO software that automates your SEO efforts, including rank tracking and link building which is a good way for you to keep track of everything and make you more in control over your business. SEO software is your best friend in making your business more viable to the public.

SEO works by making your internet site more visible and more clickable every time a web user uses a search engine like Google when you add your website to their list of index. SEO makes sure that your website can be found every time a web user searches for specific and relevant information to your website. You can use specific and unique keywords that are directly link to your website as to make it the number one search result when a web user searches for that keyword. To make it simpler, your business is regarding hotels, a web user searches for a specific keyword like cheap hotel, if you have a SEO software that designated that specific keyword to be linked to your website, the search result that will show up to the web user's screen would be your web page thus making it the first thing that the client will click and view.

Having a business that relies on the internet is hard work and it's a must to keep up with the fast trend in the internet. You must always be up to date and knows the changes happening as to not be left behind. Knowing the way to make your website more popular and more visible to the web users will surely give you the needed edge for the success of your business. Using SEO software is probably the best way to make your business number one.

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In the past few years WordPress has become the standard blog publishing platform because of its ease of use, rich feature set, available plugins, and standards compliance. Of course, the fact that it's free and open source hasn't hurt either.

While developers have flocked to using WordPress as their blogging platform of choice, it's often overlooked as a content management platform for non-blog sites. WordPress allows you to create pages that are automatically are added to the sites' navigation bar and can be customized by a PHP programmer to handle just about any task you'd want to accomplish with a site. Free themes and plugins can help reduce programming and design costs immensely, and with a little work WordPress can be customized to automate many of the most arduous SEO tasks. The result is a powerful and easy to use search engine friendly publishing platform that eliminates the majority of both upfront and ongoing SEO work.

Since WordPress is already very standards compliant, you and your programmer don't need to worry about proper HTML formatting - that's all taken care of for you. There are, however, a few simple steps that should be taken to turn your WordPress site into the ultimate search-optimized site.

You can download all of the themes and plugins mentioned below from the WordPress site or by doing a quick Google search.

Create Unique Title Tags

Search Engine Optimization firm SEOmoz recently polled 37 of the best SEO's about what factors influence Google's algorithm. The NUMBER ONE factor influencing a high ranking was "Keyword Use in Title Tag". For that reason alone you want your Title Tag to include the most relevant keywords related to your post. Unfortunately WordPress defaults to having your site title as the first thing in your Title Tag. Ideally you'd have a customizable page title show up first.

For example, if your company named Cool Designs is located in New York and has a Web Design page, the Title Tag "New York City Web Design - Cool Designs" is more likely to rank high for NYC-related web design queries than a page that has "Cool Designs - Web Design" as the Title Tag. Fortunately WordPress has a SEO Title Tag plugin that allows you to customize each Title Tag.

Turn on Permalinks

The default WordPress post or page has a permanent link that looks like This is what's called a dynamic URL - a URL that uses variables in the URL to determine the page content. In this case the "p" variable determines what is shown when the page is loaded. And while dynamic URLs are efficient for programming, they aren't exactly search engine or user friendly.

Years ago search engines had trouble indexing dynamic URLs. That's not necessarily the case anymore (although you might as well remove all doubt), but static URLs like still offer several advantages. The primary advantage is the cleanliness of the URL, which really has nothing at all to do with search rankings. A URL with real words in it (as opposed to numbers and question marks) is much more enticing for people to click on when search results are returned, and consequently is much easier for them to remember when re-visiting your site. Having relevant keywords from your post in your URL can also have a slight impact in boosting your rankings for those key words.

This change can be done with URL rewriting. Normally doing this requires quite a bit of programming effort. Not with WordPress. Just go to Options -> Permalinks and change your default structure to the date and name based structure.

Create Sitemaps

Both HTML sitemaps (a page that lists links to every other page on your site) and XML sitemaps (a file that lists all of the pages on your site for search engine spiders) can aid immensely in getting every page on your site indexed by all of the search engines. Automating each type of sitemap usually requires a few hours of programming for most sites. Of course, WordPress has a HTML sitemap plugin and a XML sitemap plugin that does all of the work for you. After creating the XML sitemap, be sure to submit it to Google and Yahoo to access extensive crawling information about your site.

Install Analytics

All of the traffic in the world isn't worth very much if you aren't converting any of it to sales, leads, newsletter signups, or whatever the goal of your site may be. Google Analytics has become the premiere analytics software because of its simple and customizable interface, breadth of features, and price (free). In addition to the normal important analytics metrics - visitors, unique visitors, page views, new/returning visitors, traffic sources, most viewed content, etc - Google Analytics has goal tracking and e-commerce revenue tracking so you can see exactly where each conversion is coming from. After signing up for an account, the Google Analytics plugin for WordPress will have you up and running in minutes.

If you also use WordPress for its blogging capabilities, you'll want to install the Sociable plugin and sign up for a Feedburner account to make sure you get the most out of your blog. Sociable allows people to submit your posts to social bookmarking sites like Digg,, Furl, Technorati, reddit, and StumbleUpon, which can be VERY effective for promoting extremely viral sites and articles. Feedburner ( offers a plethora of advancements to your RSS feed for your posts, but from a SEO standpoint the most important thing is to configure it to automatically ping search engines and blog directories. This ensures that your posts always get indexed, and usually gets them indexed fast.

There you have it - a perfectly optimized site using WordPress and other free tools in about a hundredth of the time it would take you if you built it from scratch!

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It is often said, by many search engine optimization experts, that Money Robot Submitter is great in 2019. Others proclaim that Link Building Tools are king. The simple fact is, if you are to be successful using Advanced Seo Software, all aspects of Search Engine Marketing (SEM) are essential to the mix.

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If you've stumbled upon this article, chances are pretty good that you want to rank higher in the search engines, and particularly, how to rank higher in Google, Yahoo, and Bing. Well, here's the good news first: you can!

But of course, every piece of good news comes with a downside, and that is the following: reaching a #1 ranking in Google takes a lot of time, a lot of work and there are no shortcuts (sorry!). There aren't even many "SEO secrets" that aren't already known by most webmasters. However, there are 5 very straightforward SEO tips I can give you, a webmaster, if you're looking to increase your search engine exposure and reach the first page of Google's SERPs (Search Engine Results Page):

1) Title Tags. If you asked me, "What is the easiest, quickest way to improve my Google ranking, I'd say it's optimizing your title tag. Your title tag is the title of the webpage you want a higher rank for. The title for the page you're on right now is probably something like, "How to Rank Higher in Google with my Top 5 SEO Tips."

If you are trying to rank a site that is about Jungle Gyms, you probably want your title tag to be something like, "Jungle Gyms - Safety and Maintenance" or if you're looking to sell Jungle Gyms, maybe something like, "Buy Jungle Gyms at Discount Cost." You get the idea.

Here's the summary: figure out what your potential readers/customers will be searching for to find you, and make your title tag something very, very close to that. Google thinks Title Tags are extremely important, and you should too.

2) Site content. Even if your title tags are optimized, the content of your site must closely match what your audience is searching for. If you're selling Jungle Gyms but you don't have the words "Jungle Gyms" anywhere on your site, Google will think your site is about something else, and it won't show your site to people who search for "Jungle Gyms." Especially important is to put your target keywords in your header tags (H1, H2, etc.), as Google sees these as especially important pieces of content on your site.

3). Inner linking. Try as much as you can to link to all the pages on your site, within your site. For example, if you have a page on your site that is about Jungle Gym safety, include a sentence on that page about Jungle Gym maintenance, and link your readers to that page, as well. Not only does this help readers navigate through your site, but it helps Google spiders crawl your site, and this helps your sites get ranked. Also, make sure to include the proper anchor text. So, do not include a link that says "Click here," or else Google will think your site is about "clicking here." Make your anchor text something like "Jungle Gym maintenance."

4) Anchor-text optimized backlinks. Speaking of backlinks, you're going to need them. A lot of them. Backlinks are the single most important factor to SEO. If you do not have high quality, anchor-text relevant backlinks, you're never going to reach the top of Google's SERPs. Aside from having a great website that other webmasters will link to naturally, the best way to get high quality backlinks is to create them yourself.

You can get backlinks from article directories like this one, you can post in forums with your site in your signature, you can post in blogs, you can submit your site to various online directories, and much more. Spend the majority of your time bolstering your backlink profile (and invest in SEO software, if you must), because that is what Google looks to when they want to decide if your site is legitimate or not.

5) Patience, patience, patience. This is probably the best tip I can give you. 99.9% of site owners try to understand SEO and eventually quit, because ranking their site took too long. It's a cliche, but it's true: Search Engine Optimization is a marathon, not a sprint. You won't rank #1 overnight. It never happens. Ever. You'll need persistence above all, and with the right SEO tools, SEO training, and SEO strategies like the ones I've given you above, you too can be one of those at the top.

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Have you ever heard of long tail keywords? They are keywords that are down at the end of a search result listing. Mistakingly, a lot of newcomers to SEO believe that focusing on using long-tail keywords is pointless and a complete waste of time. In reality, since there is less competition with these particular keywords, you will find them a lot easier to rank with, even if less people are using these keywords to preform searches.

For example, if you run a weight loss website, trying to rank with keywords such as "Weight Loss" will be absolutely difficult if not impossible to do. This is because there is so much competition in that niche doing the very same thing. So, to avoid wasting time (and money) try going another route, such as the long tail keyword tactic I just mentioned.

The first step is to find a variety of keywords that you can target. An easy way to do this is by using WordTracker (or similar programs). This will help you locate long tail keywords that don't have as much competition.

If you search for a keyword such as "Weight Loss", you will quickly discover that there are over 15,000 searches a month on this kyword alone. However, if you type these keywords into Google's search engine (, you will see that the competition is stiff, in fact there are over 50 million websites in that niche.

This means that you will be competing against other webmasters who are targeting the very same keywords that you are. Of course they want to focus on the main, popular keywords because those are the words that people are manually typing into the search engines looking for relating websites. The problem is that the marketplace is so crowded that you will have little chance of actually moving ahead of these guys.. the quicker you figure that out and focus on finding a different route to take, the better your efforts will be.

So, to start find a keyword that still gets used but is not as popular. In our example, if you are in the weight loss industry, perhaps the keywords "weight loss frustration" would be an easy long-tail combination to go with. Use WordTracker to see if it's worth your while. Once you have chosen your first long-tail keyword, go to Google and type it in. Check how many advertisers show up (on the right side of the Google results window) when you enter in this keyword combination. Look at the main results as well to determine what you are up against. If you notice that a lot of the main results are sub-pages of a website rather than the main page, you're onto something as search engines are not ranked as high as main pages of sites. This will make it a lot easier for you to knock it out of place and show up in that spot instead.

Be sure to check out the PR (Page Rank) of the first few websites in the search engine results page as well. This can help you determine the popularity of that particular site/page (the higher the PR Rank, the more popular it is). Page Ranks are determined by a number of factors including incoming links from external websites.

If the first few pages that appear contain a low page rank, once again, you're onto something. If you aren't sure how to determine the Page Rank of a particular website, there is a real handy FireFox plugin that you might want to download. It will show you not only the Page Rank of individual websites but also incoming links (from Google, Yahoo, etc), the age of the domain and even the WHOIS information.

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Alright, so you may have heard a little bit about SEO (Search Engine Optimization), now let's get into some greater details. The key word (no pun intended) in this phrase 'Search Engine Optimization' is 'Optimization'. The first thing you need to know about optimizing your website is WORDS MATTER! Words are not only your form of communication to your readers, they are also important factors that affect whether or not your site will be found by search engines. So, at this point you must be wondering...which words matter and where do you put them?

First of all, a definition:

A keyword: is a term that captures the essence of a certain topic.

So, first: in your website you need to make sure you have words that relate to your subject matter and that people will most likely type into their search engine. This is where you get to be creative, specific and logical at the same time. Put yourself into your potential customers shoes...and ask: if I was looking for a website selling tea (for example), what would I search? This is where you need to get specific to your website. First of all..are you selling iced teas, organic teas, bulk tea, bagged teas, tea cups...etc and so on?

Let's say you specialize in organic, fair-trade, loose-leaf tea. Here are some potential keywords: tea, organic tea, loose-leaf tea, fair-trade tea. Get the idea? So do some brainstorming, be creative, but be LOGICAL and not too obscure. Where oh where to put all these words? There a few places that really matter when it comes to keywords.

1. Your Title Tag is the place you want to start.

If you are selling the most delicious tea in the world and you decide not to put "Tea" somewhere in your title have just dug your websites grave. A Title Tag is an HTML tag used to define the text in the top line of a Web browser.

Let's do a real examples... so follow along.

First of all, simply move your eyes to the VERY top of this screen...where there is a little icon for your web browser (Mozilla, Explorer etc) and then a BLUE LINE that says: "How To Use Keywords to Optimize Your Website." Voila! Your Title Tag. Now, go to your own website and see what your "Title Tag" is make sure it relates to your site and might be something that someone would search.

2.The next place to think about words is your Headline

Your Headline, is located on your website pages right at the top. Make sure that whatever your headline is that it is specific and clear and contains your keywords in it. For example: In your online tea shop..your homepage heading might be: Loose-leaf, Organic & Fair-trade Teas.

3. The content (main bulk) of your website.

This is where things can work for you or against you. In the last few years, search engines have gotten very very smart and have learned to spot when people are "STUFFING" keywords into their websites. If you deliberately start putting keywords into your text just to have more of them, you will very likely go down in the ratings. There should be a logical amount of your more, no less. An optimum density of keywords (keyword density) is somewhere about 3%. So this means that of all of the text that you have on your page about 3% of your words are your keywords.

Now, you don't have to get all crazy here with these numbers...if you create your website so that it is logical and will very likely be around this 3% ratio.

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SEO, or search engine optimization, is an essential issue in order to make income online. Knowing the basic idea of SEO, anyone can feel comfortable that they will make money online by means of SEO..

Back links to your site are at the center of precisely what drives search engine optimization. Any back link is simply the hyper linked textual content which presents itself over the Web. Back links must not be taken for granted for the reason that might possibly be the significant element in ranking your internet site in search engines. The number of back links to your site indicates just how well-known, significant or even pertinent your website is. Back links perform a number of diverse things to suit your needs apart from aid in increasing ones page rank. They also help bring in additional targeted traffic aimed at your website, so you can subsequently increase revenue!

Backlinks are the way in order to distribute your message regarding your online business. There are various methods to develop back links to your site, however one effective way can be utilizing online community posting to build backlinks. Inbound links are extremely important in getting your site moved up the page ranking. Whether you get no cost back links or buy back links you will need them to acquire no cost traffic for your webpage.

Forums are genuine places having real people. I mean to state this is a place where one can generate website visitors which will follow you for very long time. Forum articles in the form of concerns as well as solutions in well-known forums increases the volume of incoming links aimed at your website.

Despite the fact that automated software has made using this method much more of an issue as many webmasters grew to become tired of 'comment spam', it is usually an effective way to create back links. The important thing is to be a real fellow member of the blog or forum and don't dive in immediately using the intention of link building. Bloggers must not spam, but rather, offer useful remarks in other high-profile blogs. Making a remark on a blog usually means the commenter's website is embedded in the name within the review spot. Blog as well as article commenting is regarded as the powerful and simple method to boost back links, however it is disregarded most of the time. This also helps in upping your page rank.

Article marketing has emerged as a very important method of marketing in the internet..Article directories are created in a specific way to satisfy the needs of search engines. For this reason submitting articles to high ranked article directories is a great method of delivering extra traffic to your website as well as increasing the quantity of website visitors on your web site. Whenever you have articles released, go ahead and take first 100 words and publish it to your blog. Next supply a hyperlink at the end of the hundred words leading the complete posting at the article directory.

Backlinks to your site coming from high PR internet pages are excellent to increase page rank as well as search engine result page. Back links allow you to account for other pages on the web that link to your website. You may gain back links from web 2.0 properties, user profile websites, post distribution web sites, community message boards as well as forums, blogs, as well as websites exactly like,,,

Backlinks are crucial to the existence of your website. Without these you can find oneself, much too easily, dead in the water.

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Search Engines like Bing, Yahoo and Google usually shows the top list of our search results, and this is called as SERPs or Search Engine Result Pages. The higher or earlier a website start to appear in the said search list, the greater the chance that there will be a lot of hits or visitors that it will get. Therefore, it is quite important for a website to have a high ranking in Bing and in other search engines as well. The more you are on the top of the list, the more visits or hits your website will get.

In order for a website to achieve a high ranking in Bing, Yahoo, and Google; a website needs to apply search engine optimization or SEO techniques.

SEO or Search Engine Optimization is an actual process of enhancing a website's SERP ranking. This also increases the volume of traffic of a certain website from famous search engine like Bing via "un-paid" or "natural" search results. If SEOs can give you an increase in website traffic for free, SEMarketing or SEM works with your website's visibility in Bing via contextual advertising, paid placement or by paid inclusion.

Both SEO and SEM is a marketing strategy for the internet, which also takes into consideration the algorithms that are being used by Bing and other search engines; when keywords are being looked up by a specific target market. Bing SEO also has their focus on different types of searches like images search, local search, domain specific search and even video search.

Optimization of a website through website development and website design are also included in SEO to get a high ranking in Bing. The current HTML and content of a website is often edited, this is in order for a certain website to tactically increase the actual relevance of certain keywords to support the indexing activities of Bing SERP and other famous SE. A website's menus, design, content, and management system are also being optimized to gather more exposure from SERP, Yahoo and Google.

The people who perform SEOs are called as the Search Engine Optimizers. They are the ones who offer website owners increased exposure to Bing, Google and Yahoo as well. They are the ones who make things happen for a certain website. If your website is currently not getting enough visits, or is not even included in search results, then maybe it is high time that you consult with one. Your website is there for a purpose, so why not make the most out of it? Be on the top of the list may it be on Bing, Yahoo or Google.

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Selecting a good SEO hosting facility can be a daunting task, therefore always go in for the best company which is reputed and has a lot of client feedbacks so that you can select the service through true responses.

The advantages and disadvantages of SEO can be varied according to the hosting facilities offer with a web host service. As you start your search for the best seo hosting service you must always remember to create a plan for you to consider doing so before you select a good web host. As you finish your plan for creating your online business, consider sharing it with you tentative web host and the support team.

As you both the parties, you and the web host now know what you, the customer want in a web hosting plan, you can either go in for the team of the web host to create your web site or ask a designer to do so externally. Prices can vary with finding a designer that isn't working with the hosting service.

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· And finally do not go in for seo hosting services that are old and not updated in time, they could be money making sites and could be fraud sites to extract money.

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Just several months back, Twitter was regarded as a simple chit-chat platform where folks gather to while away their time, but that has all changed today because you actually carry out some hardcore internet marketing as start your site's link building with Twitter. For you to realize the importance of link building, you have to know that whenever you link to any resource online from your site or blog, you are building links, but this sort of link building now has negative effects because the search engines value the inbound links more than the outbound ones.

You shouldn't overlook the need to have as many inbound links to your site or blog as you possibly can because it is one of the smoothest ways to get the nods of several top search engines' algorithms. You may not have realized that the more back links your have, the more popular your blog or site becomes and the higher such site or blog would be ranked in the search result pages.

It is not uncommon to find web owner or blogger that utilize several other search engine optimization techniques but link building with Twitter should be inculcated in the entire process as a matter of topmost priority. You shouldn't be looking in the direction of the several link exchanges that abound online today because those kinds of links aren't as potent as the one way links you will be getting from your tweets. Instead of engaging in link exchanges, it is even better that you buy one way backlinks that will just be pointing to your site but if this is your chosen option, you have to make sure that you purchase such inbound links in bulks so as to get the best out of it.

Link building with Twitter is just absolutely free of any charge; it is quite fast and yields positive result at shorter time than most other link building routes. However, there are some vital tips you must abide with if you want to get the best while building back links from Twitter.

You must be ready to regularly update your Twitter pages. This is because you need more followers to be able to realize your aim of building potent links from Twitter. Not updating constantly may turn off some potential clients or customers who may have wanted to follow you and possibly visit the links your post.

Your link building with Twitter must also include regular post of very informative and quality tweets. It is at this point that you should start sharing your blogs post in your tweets but try to ensure that there are values to be derived from such posts to encourage repeat visits.

Above all, you must realize that your link building efforts should be consistent so that soon as your site or blog gets to the top of the search engines result pages, it will remain there or even go higher. This has proved to be very beneficial to lots of online businesses because there are lots of target traffic to be expected if ones' site or blog is ranking high in the SERPs.

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Ignoring inbound links is wasting important search engine optimization opportunities for your site. These kinds of links are very useful in a number of ways. First of all the search engines like certain, not necessarily all, backlinks. Quality backlinks are an evidence that other sites view your site as of some value, or importance. Secondly, someone - potential customers - may click on the link and visit your site. Thirdly, the overall number of visitors increases.

Gaining quality backlinks is often referred to as a link `strategy` which shows it can not be a hit and miss affair. Obtaining good quality links has to be planned, and well thought out.

Here are some places where you can create links back to your site. With a bit of effort it is a task that can be accomplished by any webmaster. Remember, SEO is an ongoing project, and you should always be looking for opportunities.

Forget link farms. Google is wise to the methods they use of simply reciprocating links en masse. As such you could be wasting your time, effort, and possibly money by using them. Directory quality can vary, but some are still worth thinking about. Some directories are more highly regarded than others. Get a backlink from DMOZ or the Yahoo Directory and you are doing well, even if you do have to pay $299 annually to get listed in the Yahoo Directory. If you own a business, consider issuing a press release about something that may be newsworthy. Have you created a new department within the company, found a new product to market, moved premises? All of these could be worth putting in a press release, with a backlink of course. As with most things, some distribution services for releases are better than others, so do some research first.

Article directories can be an excellent way to get quality backlinks to your site. Every time you write and submit an article that gets published you have the opportunity to place one or several links back to your site. This is normally done via the author bio, or resource box. Commenting on blogs does not take a lot of time, but it can be a good way to get a backlink. Do not spam, go off topic, or post useless few-word comments just to get your link placed. If you do the chances are your comment will not even get past moderation, and will not get posted. Finally, some of the better quality sites Get a link back from those and you are doing well, and will likely be a real boost for your site. Unfortunately, it is notoriously difficult to get a backlink from those sites, but it is worth a try if you have a site that is going to be worthwhile linking to. Try the above linking strategies, and hopefully over time you will see a rise in visitors.

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